’s transformation under Vision 2030 is often measured in terms of infrastructure, investment, and diversification. Yet perhaps the most powerful driver of this change is less visible: the Kingdom’s youth. With more than 60 percent of the population under the age of 35, is one of the youngest nations in the G20. This demographic is not only shaping cultural life but also powering the rise of the digital economy.
A generation born digital
’s youth have grown up with smartphones in their hands, with social media shaping their worldviews and global e-commerce platforms just a click away. Unlike earlier generations, young Saudis are digital natives. They expect seamless mobile experiences, fast delivery, and personalized online services as a basic standard.
This has transformed how businesses approach the Saudi market. International brands that once viewed the Kingdom as a secondary retail destination are now launching localized apps, Arabic-language interfaces, and dedicated customer service to cater to this audience. Local startups, meanwhile, are finding fertile ground in fintech, logistics, and digital services — all areas where young Saudis are the first adopters.
Spending power meets innovation
’s youth are not only digitally connected but also financially influential. Recent data shows that young professionals and students are key contributors to the Kingdom’s growing e-commerce sector, which has seen double-digit growth annually since 2020. Fashion, electronics, health and fitness, and online food delivery top the list of categories.
Platforms like Noon and Namshi have become household names, while global players such as Temu and H&M are expanding their Saudi footprint. At the same time, Saudi-founded ventures like Calo — which delivers personalized meal plans — are thriving, blending convenience with innovation.
What unites these brands is their ability to connect with younger audiences through digital-first strategies. Flash sales, mobile-exclusive discounts, influencer partnerships, and gamified shopping experiences all appeal to the Saudi youth’s appetite for immediacy and value.
Culture of smart shopping
While Saudi youth are enthusiastic consumers, they are also savvy. Rising awareness of financial planning and the impact of global inflation has created a culture of “smart shopping.” Young Saudis want quality and convenience, but they also look for savings.
This is where platforms like have carved out an important role in the digital economy. Founded in 2020, the platform provides exclusive coupons and promo codes for more than 1,300 leading online retailers across , the UAE, and other countries. Its partners include Noon, 6th Street, Temu, Max Fashion, Calo, Level Shoes, Riva Fashion, H&M, adidas, Crocs, Namshi, Whites, Carrefour, VogaCloset, and Sun and Sand Sports.
For young shoppers, GC Coupons has become a trusted ally, offering access to discounts that align with their lifestyle needs — whether that means upgrading to the latest sneakers from adidas, shopping fashion-forward looks at Max, or stocking up on essentials at Carrefour. For instance, those looking to stretch their riyals further during seasonal promotions can find dedicated deals on and through the platform.
Beyond shopping: Building a digital ecosystem
The reliance on coupon platforms reflects a larger truth: Saudi youth are shaping not just consumer trends but also the infrastructure of the digital economy. Their demand for efficiency has accelerated investment in payments, fintech, and last-mile logistics. Buy now, pay later services, for example, have grown rapidly in the Kingdom, fueled by younger users seeking flexibility.
The government, through Vision 2030 initiatives, has encouraged this environment. Programs supporting entrepreneurship and innovation hubs have given Saudi youth the confidence to not only consume digital services but also build them. In sectors ranging from gaming to health tech, young Saudis are increasingly at the forefront as founders and developers.
Global connection
’s youth are not confined to local platforms; they are highly global in their outlook. They follow international fashion trends on TikTok, order beauty products from Europe, and stream content from the US and Korea. Yet their loyalty often lies with brands that adapt to their cultural expectations.
This has created a unique ecosystem in which global players compete with regional champions. The result is a market that is highly competitive, innovative, and customer-centric. For platforms like GC Coupons, which straddle both worlds by offering deals from global giants and regional favorites, the opportunity is vast.
Looking ahead
As accelerates its diversification, the role of youth in the digital economy will only deepen. Their choices today are shaping the trajectory of e-commerce, fintech, entertainment, and digital culture for decades to come.
Smart shopping, mobile-first experiences, and global connectivity are more than consumer habits — they are signals of how is integrating into the world economy on its own terms. In this transformation, platforms that empower youth — by saving them time, money, and effort — will remain at the heart of the Kingdom’s digital story.
