NEW ORLEANS: The LIV Golf League has added a summer tournament in New Orleans for 2026 after Louisiana agreed to pay the Saudi-backed tour $5 million and spend an additional $2.2 million on improvements to the Bayou Oaks course in City Park.
âWhat an unbelievable opportunity to announce this on the 20th-year anniversary of Hurricane Katrina,â Gov. Jeff Landry said at an announcement alongside LIV Golf officials and LIV player Bubba Watson.
New Orleans already has a long-running PGA Tour stop with the Zurich Classic at TPC Louisiana. Watson â who grew up about three hours away in Pensacola, Florida â won the Zurich in 2011 and hailed his opportunity to play professionally in New Orleans again.
âIâm from the Gulf Coast and this is part my home,â Watson said, drawing laughs when he joked about attending many New Orleans Pelicans games wanting to see often-injured NBA star Zion Williamson play. âI still hope for that day.â
Watson sounded unconcerned about the tournament dates in late June, when heat adviseries and thunderstorms are common. June also falls within hurricane season, albeit closer to the beginning. The Zurich usually takes place in April.
âThis is the first year of it, so the date can always be changed if it does come here multiple years,â Watson said. âItâs going to be hot in a lot of places in the summer. ... Iâve grown up in the South; I know about heat. We just prepare for it.â
This season, a LIV Golf tournament was held in Dallas in late June, when daytime temperatures hovered around 90 degrees.
âWeâre going to try it out and then weâll see,â Landry said. âWhether weâve got to adjust the dates after this go-around, weâll see. But my objective is to have this be LIVâs home.â
Louisiana this year provided economic development funding of about $650,000 for marketing and operations to the Zurich Classic. TPC Louisiana also periodically receives state subsidies for course and facility improvements.
LIV Golf CEO Scott OâNeil declined to get into specifics about how the $5 million Louisiana is paying to host an event compares to the amount of public funding for events held elsewhere.
âAll the markets are unique,â OâNeil said. âThey all come with their unique challenges and opportunities.â
Organizers said the event is expected to add about $40 million in economic activity to the local economy.
Landry said the New Orleans agreement âgives us an opportunity to investâ in the course and the over-170-year-old, 1,300-acre City Park â of the largest urban parks in the United States.
âThis is a public piece of property,â Landry said. âThis area needs revitalization.â
Landry doesnât play golf and said he generally has not attended professional tournaments, in part because fans often are expected to be quiet. LIV encourages a livelier fan experience at most tournaments than its rival PGA Tour.
âThatâs just not me,â Landry said. âThatâs why I love LIV Golf. No âquietâ signs. Itâs a party.â
Landry dismissed concerns about whether New Orleans, which has a metro-area population of just more than 1 million and few corporate headquarters, could adequately support both a PGA Tour and LIV Golf event.
âI donât think those events compete against each other,â Landry said. âThis is an opportunity to bring a different group of people on another course.â