黑料社区

黑料社区鈥檚 transportation boom opens doors for private investment

黑料社区鈥檚 transportation boom opens doors for private investment
Central to the Saudi Vision 2030 strategy, transportation development is seen as a key enabler for economic diversification and the drive to position 黑料社区 as a global logistics, tourism, and business hub. (SPA)
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Updated 10 August 2025

黑料社区鈥檚 transportation boom opens doors for private investment

黑料社区鈥檚 transportation boom opens doors for private investment
  • Private entities expected to contribute around 80% of targeted investments in the sector

黑料社区鈥檚 transportation boom opens doors for private investment

RIYADH: 黑料社区鈥檚 rapidly expanding transportation sector is unlocking new investment opportunities for private players, both local and global, experts have told Arab News.

Central to the Kingdom鈥檚 Vision 2030 strategy, transportation development is seen as a key enabler for economic diversification and the drive to position 黑料社区 as a global logistics, tourism, and business hub.

With a growing emphasis on public-private partnerships, Minister of Transport and Logistic Services Saleh Al-Jasser announced during the third PIF Private Sector Forum, held in Riyadh in February, 听that private entities are expected to contribute around 80 percent of the targeted investments in the country鈥檚 transport and logistics sector.听

He added that the total value of projects offered to the private sector 鈥 through privatization and other models 鈥 could reach SR240 billion ($63.95 billion).




Joseph Salem, executive at Arthur D. Little, Middle East. (Supplied)

Joseph Salem, partner and travel, transportation and hospitality practice lead at Arthur D. Little, Middle East, told Arab News that public-private partnerships are at the core of this strategy.听

鈥淧rivatization of key transport infrastructure, such as ports and airports, is creating new opportunities for private investment,鈥 he said, adding: 鈥淭he development and management of cargo terminals through PPP agreements are attracting private efficiency and capital. The construction and engineering sectors are also benefiting, with numerous megaprojects like the Riyadh Metro and Neom鈥檚 mobility network.鈥

Alessandro Tricamo, partner at Oliver Wyman鈥檚 transportation and services practice for India, the Middle East, and Africa, echoed similar sentiments and emphasized the importance of selecting suitable assets to attract investors.

鈥淕lobally, asset classes such as airports and seaports are typically considered bankable, with the potential to generate strong returns and attract private investment. Conversely, railways and public transport systems often require structured support from the government to become commercially viable,鈥 said Tricamo.




Alessandro Tricamo, partner at Oliver Wyman鈥檚 transportation and services practice for India, the Middle East, and Africa. (Supplied)

He added: 鈥淚n the Kingdom, there鈥檚 still a need to refine how these projects are structured and presented to the private sector, as expectations are sometimes misaligned with market realities. Clear, realistic frameworks will help unlock greater private sector involvement and broaden the Kingdom鈥檚 business landscape.鈥

The Kingdom鈥檚 logistics infrastructure is expanding rapidly. According to a report released by the General Authority for Statistics in December, the number of logistics facilities in the country has increased by 267 percent since 2021, with the Eastern Province leading in logistics hubs spanning 6.3 million sq. meters.

鈥淧rivate companies are seizing opportunities in trucking, warehousing, freight forwarding, and e-commerce delivery services. Technology firms are also entering the market, offering solutions in AI, electric vehicles, and autonomous transport,鈥 said Salem.

He added: 鈥淥verall, the transportation revolution in 黑料社区 is creating a more diversified and competitive business environment. Private sector involvement is key to realizing the Kingdom鈥檚 ambitious Vision 2030 goals.鈥

Transportation as a growth enabler

Anthoine Barthes, vice president of Al-Futtaim Automotive, told Arab News that transportation infrastructure underpins nearly every pillar of Vision 2030, acting as a foundation for economic growth.




Anthoine Barthes, vice president of Al-Futtaim Automotive. (Supplied)'/

According to Barthes, transportation is not only about mobility but also about creating links between economic zones, facilitating trade, drawing investment, enhancing quality of life, and boosting tourism.

鈥淎 key objective is for 黑料社区 to become a global logistics hub, and this requires state-of-the-art ports, efficient rail networks, extensive road infrastructure, and modern airports capable of handling significant cargo and passenger volumes,鈥 said Barthes.

He also pointed to the Riyadh Metro 鈥 with its six lines spanning 176 km 鈥 as evidence of the Kingdom鈥檚 progress in developing effective public transport systems.

鈥淭hese efforts, alongside continuous improvements to road infrastructure and the integration of smart city mobility solutions, are crucial for enhancing the quality of life, mitigating urban congestion, and fostering sustainable urban growth,鈥 added Barthes.

Salem noted that infrastructure development supports the growth of multiple industries, including tourism and entertainment, with road upgrades linking key cities to rising destinations such as Qiddiya and Amaala.

He also highlighted how enhancements around Makkah and Madinah have improved accessibility for millions of religious visitors, reinforcing tourism and Umrah growth.

Integrated logistics backbone

Tricamo underlined that efficient logistics and supply chain management are fundamental to sustained economic development.

鈥淎 well-connected transport network that links urban and industrial centers and facilitates the smooth movement of goods and people is a key enabler of the Kingdom鈥檚 broader economic ambitions. It directly impacts the reliability, speed, and cost-effectiveness of supply chains,鈥 said Tricamo.

Arthur D. Little鈥檚 Salem believes that infrastructure modernization and the integration of advanced technologies are strengthening the Kingdom鈥檚 global supply chain footprint. He pointed to 黑料社区鈥檚 rise in the World Bank鈥檚 Logistics Performance Index, climbing 17 spots to rank 38th globally in 2023.

鈥淰ision 2030 also focuses on expanding multi-modal freight capacity. The rail network will grow from 3,650 km to 8,000 km, enhancing logistics. Air cargo capacity is set to increase to over 4.5 million tonnes annually by 2030, while Saudi ports will handle up to 40 million TEUs,鈥 said Salem.

He added: 鈥淎dditionally, 40 new logistics centers across 100 million sq. meters will attract global companies, positioning 黑料社区 as a logistics hub. These efforts are expected to reduce logistics costs, improve reliability, and grow the sector to $57 billion by 2030.鈥

Impact on the business landscape

Barthes said ongoing advancements in the Kingdom鈥檚 transport infrastructure are expected to reshape the business environment.

He noted that reduced logistics costs, quicker deliveries, and agile supply chains will benefit a wide range of industries.

鈥淎 world-class infrastructure is a primary magnet for foreign direct investment. International companies are more willing to establish operations, knowing they can efficiently move goods and people,鈥 said Barthes.

Salem emphasized how transportation development enhances the ease of doing business and improves trade connectivity through upgraded logistics hubs.

鈥淭he growth of tourism, retail, and real estate sectors is another benefit. Better transportation networks make it easier for people to travel and for goods to be delivered, driving demand in these industries,鈥 said the Arthur D. Little partner.

He added that modernized ports, roads, and rail corridors are boosting trade volumes, while domestic improvements in connectivity are helping to meet growing internal demand across agriculture, retail, and construction.

Technology-driven transformation

Tricamo highlighted the vital role of digital innovation in shaping 黑料社区鈥檚 future transport ecosystem.

鈥淒igital solutions 鈥 from smart ticketing and real-time tracking management systems 鈥 will be essential for building a future-ready, user-centric transport ecosystem,鈥 he said.

Salem echoed these views, noting the Kingdom鈥檚 strong push for smart infrastructure, digital logistics, and electric mobility.

He added that electric vehicles are reshaping transportation, supported by investments in thousands of fast-charging points across 1,000 locations by 2030. The goal is to have 30 percent of vehicles in Riyadh electrified by then.

鈥淪mart cities like Neom are integrating IoT sensors, AI-driven traffic management, and predictive congestion systems to optimize transportation. These technologies improve traffic flow, reduce accidents, and enhance the overall commuter experience. In logistics, automation and AI are being used to streamline freight operations, reduce errors, and optimize delivery routes,鈥 said Salem.

Overcoming challenges

Salem acknowledged that the Kingdom faces hurdles such as overreliance on road transport, the country鈥檚 vast geography, regulatory bottlenecks, skill shortages, and climate-related challenges.

He emphasized that the government is proactively addressing these with targeted initiatives.

鈥淭o reduce reliance on roads, 黑料社区 is investing heavily in rail and public transit projects like the Riyadh Metro. The vast size of the Kingdom is being addressed by extending transportation networks to remote areas, ensuring equitable access to modern infrastructure,鈥 said Salem.

He added that regulatory reforms, including the establishment of the National Center for Privatization, are streamlining approval processes and attracting private sector investment.听

鈥淭hrough partnerships with global firms, 黑料社区 is transferring knowledge and building local expertise to overcome skills gaps,鈥 said the Arthur D. Little partner.

Tricamo pointed to the scale of investment as the primary challenge facing transport infrastructure expansion.

鈥淚n 黑料社区, the ambitious scope and accelerated timeline of Vision 2030 add further complexity, requiring multiple high-value infrastructure projects to be developed simultaneously. The private sector can play a key role in easing this burden,鈥 he said.

The Oliver Wyman partner concluded by emphasizing the need for careful asset selection to balance commercial viability and government support.


NCEC develops an environmental pollution vehicle to reduce pollution and protect public health

NCEC develops an environmental pollution vehicle to reduce pollution and protect public health
Updated 10 October 2025

NCEC develops an environmental pollution vehicle to reduce pollution and protect public health

NCEC develops an environmental pollution vehicle to reduce pollution and protect public health

RIYADH: To enhance the speed and efficiency of environmental emergency response in the Kingdom of 黑料社区, the National Center for Environmental Compliance has launched six first-response vehicles for ecological emergencies.

These vehicles feature advanced technologies, including systems for measuring pollutants and hazardous emissions, as well as the ability to intervene in dangerous chemical incidents, while allowing teams to reach the scene as quickly as possible.

The environmental pollution vehicle is a specialized vehicle for monitoring and responding to various sources of pollution, helping to mitigate their impact on public health and the environment.

The NCEC's Environmental Pollution Vehicle is equipped with gadgets and instruments designed for monitoring and responding to various sources of pollution. (NCEC photo)

In an interview with Saad Al-Matrafi, NCEC鈥檚 executive director of media and communication and official spokesperson, he said that these vehicles use the latest advances in pollution measurement, providing accurate and immediate data on air quality and potential hazards.

He said that the vehicles will be stationed in several locations in the Kingdom, including Riyadh, the Northern Borders, Madinah, Makkah, Jazan, and the Eastern Province.

鈥淔unctioning as mobile environmental monitoring stations, the vehicles feature integrated systems for gas analysis and air quality assessment 鈥 enabling swift, data-driven responses to environmental incidents across the Kingdom,鈥 Al-Matrafi said.

鈥淏y collecting and analyzing real-time data, it enables rapid corrective action to address environmental challenges as they arise,鈥 he added.

Opinion

This section contains relevant reference points, placed in (Opinion field)

The executive director demonstrated the operation of the equipment and devices available in each vehicle.

鈥淭echnicians can measure the volume of hazardous gases and monitor various types of gases, such as carbon monoxide, methane, propane, nitrogen oxides, ammonia, and other gases, depending on the type of sensors selected.鈥

Inspectors of the National Center for Environmental Compliance at work. (SPA file photo)

In addition, the vehicle鈥檚 emergency technicians can handle accidents and chemical and biological hazards, he said.

鈥淎ll employees receive specialized training to operate these vehicles safely, including the use of gas detection equipment and protective suits, ensuring they can effectively respond to chemical, biological, and hazardous material emergencies,鈥 Al-Matrafi said.

NCEC said that the technologies in the vehicle contribute to the rapid response and handling of any environmental emergency, thereby ensuring the community鈥檚 safety and achieving the highest standards of environmental protection.

More than 25 devices, items of protection equipment, and tools are available in NCEC鈥檚 environmental vehicles, including a measuring device used to calculate distances accurately. This product is designed to fold, making it easy to carry and store when not in use.

Saad Al-Matrafi, executive director and official spokesperson at NCEC. (AN file photo)

Another tool is the hazardous gas measuring device, which will be used to detect the presence of toxic or flammable gases in the surrounding environment, ensuring the safety of people where gas levels may be hazardous.

Additionally, there is an infrared thermometer to measure temperatures remotely, without the need for contact with the object or surface being measured.

Employees will be equipped with a sample collection and storage bag designed for hazardous materials responders, environmental agencies, military personnel, police, or forensic workers collecting samples containing chemical, biological, or radiological threats, including chemical warfare agents, toxic industrial materials, and toxins.

DID YOU KNOW?

鈥 The National Center for Environmental Compliance is aiming to protect the environment and the general public鈥檚 health with the environmental pollution vehicle.

鈥 More than 25 pieces of protective equipment are available in NCEC鈥檚 environmental vehicles to ensure accurate data collection and provide a safe environment for the workers.

鈥 Gases that experts from NCEC can measure in vehicles include carbon monoxide, methane, and propane.

Another bag will be provided to transport samples from the collection site to laboratories or other locations safely and without any change to their quality.

To protect workers in hazardous environments, such as industrial plants, power plants, contaminated sites, and activities involving exposure to highly toxic materials, protective suits will be provided. Employee safety is essential to avoid contamination by hazardous substances.

Around the world, poor air quality is one of the causes of several health issues such as heart disease, stroke, and lung cancer, according to the Clean Air Fund. (Supplied)

Furthermore, the chemical and biological hazard-resistant suit is designed to protect people from exposure to toxic chemicals, biological contaminants, or viruses in hazardous environments.

Workers are expected to use a face mask and a filter, as the modern design of full-face masks provides extensive and well-developed cover for the face while still allowing clear vision. While the availability of various sizes ensures masks fit comfortably and securely, the face mask filter provides complete protection from toxic and chemical gases.

The Kingdom is prioritizing its sustainable development goals as a significant objective of Vision 2030. Structuring a healthier, more flourishing, and greener future through innovative interventions such as the environmental vehicle by NCEC is critical for a balanced ecosystem.


 


Saudi, Japan to develop digital medicine strategies

Saudi, Japan to develop digital medicine strategies
Updated 10 October 2025

Saudi, Japan to develop digital medicine strategies

Saudi, Japan to develop digital medicine strategies
  • Pact includes AI diagnostics, training, device development, and education platforms

TOKYO: Tokyo-based Medident has signed an agreement with 黑料社区 institutions to link Japan鈥檚 medical digital transformation strategy with the Kingdom鈥檚 Vision 2030 plan.

The pact was inked at the Japan-Saudi EXPO Investment Forum, the company announced on Sept. 24.

The agreement covers areas including artificial intelligence diagnostics, surgical training, medical device development, and healthcare-education platforms.

Medident also plans to speed up clinical and educational adoption of its 3D Clone Model, a training tool that combines virtual reality with tactile simulation based on various types of medical scans.

鈥淥ur initiatives are gaining recognition both academically and at the policy level,鈥 Medident CEO Daisuke Tomita said.

鈥淏y connecting Japan鈥檚 strengths in digital healthcare with 黑料社区鈥檚 reform agenda, we will build new frameworks for international co-creation.鈥

The deal was signed on stage at the Saudi-Japan EXPO Investment Forum with Dr. Noor A. Al-Saadoon, director of health innovation at the Biotech Center at Al-Faisal University, and Dr. Mohammed Al-Hayaza, president of Al-Faisal University.

Also in attendance were Khalid A. Al-Falih, minister of investment; KOGA Yuichiro Koga, state minister of economy, trade, and Industry; and Yumiko Tomita, director of the Japan Oral Health Association.

Medident is a part of the Mirise Medical Group, which operates clinics in Tokyo鈥檚 upmarket Minami-Aoyama and Ginza districts, focusing on orthodontics, oral health, and regenerative therapies.


Damascus-Amman train link could be completed by 2026 as historic Hijaz railway restoration plan gains steam

Damascus-Amman train link could be completed by 2026 as historic Hijaz railway restoration plan gains steam
Updated 10 October 2025

Damascus-Amman train link could be completed by 2026 as historic Hijaz railway restoration plan gains steam

Damascus-Amman train link could be completed by 2026 as historic Hijaz railway restoration plan gains steam
  • Under the agreement, Turkiye will support Syria with reconstruction efforts, while Jordan will provide locomotive maintenance
  • A Jordanian official said if plans go ahead passengers could expect to board trains from late next year

DUBAI: Passengers traveling between Amman and Damascus could be taking the train as early as the end of 2026, with both countries determined to restore a historic rail link that once connected the Levant with the holy cities of Madinah and Makkah.

A high-level meeting in Amman last month saw Jordan, Syria, and Turkiye agree to work together on reviving the historic railway.

Under the agreement, Turkiye will support Syria with reconstruction efforts, while Jordan will provide locomotive maintenance.

Although details regarding timelines remain limited, Zahi Khalil, director-general and deputy chairman of the Jordan Hijaz Railway at the Jordanian Ministry of Transport, said plans are well underway and could allow passenger services between the two capitals as soon as next year.

鈥淭urkiye agreed in September to support the repair of the railway section between Damascus and the Jordanian border. They will completely restore it,鈥 Khalil told Arab News on the sidelines of the Global Rail Conference in Abu Dhabi last week.

鈥淩egarding the connection process 鈥 the link between Damascus and Amman 鈥 it could be ready by the end of next year, 2026. So possibly in the last quarter of next year, we鈥檒l have the first passenger trip between Amman and Damascus.鈥

Khalil said the initial phase of the project will focus on passenger transport, but there are also plans to upgrade the route for freight trains within the next three to five years. This, however, will require significant infrastructure upgrades to handle heavier loads.

Historically, the Hijaz Railway was part of the Ottoman rail network and served as a major link between Damascus and Makkah, reducing a journey that once took 40 days to just five. Seen by the sultan at the time as a symbol of Islamic unity and progress, the railway holds deep historical and cultural significance across the region.

Khalil explained that much of the historic track would be rehabilitated, upgraded for modern trains, and reused, with large sections of the original route still intact. He believes the revived line will function not only as a vital transport connection but also as a heritage attraction in its own right.

鈥淭rains are one of the greatest and easiest means of connection between countries; they carry large numbers of people and encourage tourism both within Jordan and between Jordan and neighboring countries,鈥 he said.

鈥淔or example, on the old Hijaz Railway, we already have daily tourist trips in the historic Wadi Rum area, but only there. When the line connects to other regions, it will bring tourists from neighboring countries and other Jordanian cities.鈥

The original Hijaz Railway was intended to extend all the way to Istanbul, connecting the Ottoman capital with Makkah. However, the project was never completed due to the First World War and the subsequent fall of the Ottoman Empire.

With Turkiye now deeply involved in Syria鈥檚 reconstruction, Khalil believes there is renewed potential to realize the railway鈥檚 original scale. He noted that work is already underway to rehabilitate lines between Damascus and Aleppo, with plans to extend the tracks to the Turkish-Syrian border.

鈥淥nce Syria is linked to the Turkish rail lines, Amman will be connected all the way to Istanbul,鈥 he said.

Looking ahead, Khalil added that there are also plans to link Amman with future railway projects in 黑料社区 and the Gulf Cooperation Council, ultimately realizing the full vision of the historic Hijaz Railway.


黑料社区 to sustain 4.5%鈥5.5% non-oil growth over next decade: Moody鈥檚听

黑料社区 to sustain 4.5%鈥5.5% non-oil growth over next decade: Moody鈥檚听
Updated 10 October 2025

黑料社区 to sustain 4.5%鈥5.5% non-oil growth over next decade: Moody鈥檚听

黑料社区 to sustain 4.5%鈥5.5% non-oil growth over next decade: Moody鈥檚听

RIYADH: 黑料社区 is on course to sustain non-oil sector annual growth of 4.5 percent to 5.5 percent through the next five to 10 years as its Vision 2030 diversification program gathers pace, Moody鈥檚 have forecast. 

The rating agency cited strong momentum from services, tourism, and a pipeline of mega events including the 2027 AFC Asian Cup, the 2030 World Expo, and the 2034 FIFA World Cup, all of which are expected to reinforce the Kingdom鈥檚 non-oil expansion and attract sustained private investment.  

Other rating agencies and consultancies share a similar outlook. Fitch Ratings expects 黑料社区鈥檚 non-oil growth to average around 4.5 percent through the medium term, while BMI and Strategic Gears forecast continued expansion in tourism and exports, reflecting broad confidence in the Kingdom鈥檚 Vision 2030 diversification momentum. 

This comes on the back of 黑料社区鈥檚 latest estimate, released on Sept. 30, in which the Ministry of Finance forecast real gross domestic product growth of 4.6 percent in 2026, supported by continued expansion in non-oil activities. 

The ministry鈥檚 pre-budget statement set the 2025 projection at 4.4 percent, driven by a 5 percent increase in non-oil output, underpinned by robust domestic demand, rising employment, and expanding private-sector investment. 

In its latest report, Moody鈥檚 stated: 鈥淣on-oil economic growth, particularly in the services sector, will remain robust as the large-scale projects are implemented and gradually commercialize.鈥 

The agency cautioned that progress on some flagship projects is uneven amid supply bottlenecks, engineering challenges and tighter funding conditions.  

Moody鈥檚 expects authorities to keep diversification outlays relatively high even as oil prices soften, leading to 鈥渕oderate fiscal deficits鈥 and a rise in government debt to more than 36 percent of GDP by 2030 from about 26 percent at end-2024. 

In a separate report on the banking system, Moody鈥檚 said strong credit demand linked to Vision 2030 projects and mortgages has outpaced deposit growth, pushing the sector鈥檚 loan-to-deposit ratio above 100 percent for the first time since 2021 and sustaining reliance on alternative funding.  

鈥淲hile domestic deposits are increasing, mainly supported by inflows from government entities and large companies, credit demand continues to grow at a faster pace,鈥 said the agency.

It noted that Saudi banks have diversified into capital-market issuance and syndicated loans; total bank issuance reached SR56 billion ($14.93 billion) in 2024, up from SR21 billion in 2023, with similar levels expected this year before easing as loan and deposit growth re-align. 

The report added that the Saudi Central Bank has moved to bolster resilience, introducing a 100-basis-point countercyclical capital buffer effective in 2026 and monitoring foreign-currency liquidity and stable-funding ratios 鈥 steps that could moderate loan growth at some institutions.  

Moody鈥檚 also highlighted the role of the Saudi Real Estate Refinance Co. in easing liquidity pressures, with SRC鈥檚 acquired portfolio rising to about 4 percent of the mortgage market and the launch of the Kingdom鈥檚 first residential mortgage-backed security in August, initially for local investors.  

Market funding brings its own risks, Moody鈥檚 said, pointing to a near-doubling of foreign funding as a share of liabilities since 2020 and the banking system鈥檚 net foreign-asset position turning negative in 2024.  

While the agency sees a loss of confidence as unlikely over the next 12 to 18 months, it warned that an abrupt shift could pressure renewals; measured diversification by tenor and geography would help mitigate that risk.  

Another new report by Moody鈥檚 on nonfinancial companies revealed that investment and reforms are lifting multiple non-oil sectors 鈥 hospitality and retail, manufacturing, mining and real estate among them 鈥 even as borrowing needs rise and credit outcomes diverge.  

Moody鈥檚 estimates that cumulative private-sector investments of close to SR8 trillion will be needed by 2030 to sustain growth, with the Public Investment Fund remaining central to catalyzing co-investment.  

PIF鈥檚 direct role is set to remain substantial. Moody鈥檚 projects up to SR1 trillion of PIF investment by 2030 鈥 on top of about SR642 billion over the past five years 鈥 while around SR7 trillion from other private participants will be required to maintain non-oil momentum.  

The scale and complexity of projects such as Neom introduce execution risk, but phased investment and tighter oversight should support delivery.  

Utilities will carry some of the heaviest capital burdens as the energy mix targets a 50/50 split between renewables and gas by 2030. 

Moody鈥檚 estimates at least SR750 billion of sector investment across 2019 to 2030, with the National Renewable Energy Program having launched roughly SR440 billion of projects since 2019. The Ministry of Energy plans to tender about 130 gigawatts of renewable capacity by 2030.  

As of mid-2025, renewables accounted for around 9 GW 鈥 about 10 percent of total generation capacity.  

Saudi Electricity Co., the sole transmitter and distributor, is accelerating grid expansion and interconnections and expects its regulated asset base to grow with elevated capital spending 鈥 rising from an average SR29.4 billion per year since 2019 to about SR50 billion to SR55 billion annually in 2025-30.  

Higher investment needs will strain free cash flow and liquidity, though a supportive regulatory framework and increased indirect subsidies 鈥 SR10.8 billion in 2024, or 12 percent of revenue 鈥 provide offsets.  

Across capital markets, Moody鈥檚 expects more Saudi corporates to tap equity and debt as regulatory upgrades broaden participation, with national champions and private companies aiming to balance expansion with prudent leverage.  

That trend, it said, should gradually deepen the domestic market, diversify funding sources and support a more resilient financing ecosystem. 


Saudia, Alrajhi Bank, Albaik lead 黑料社区鈥檚 most 鈥榩ersuasive鈥 brands: YouGov

Saudia, Alrajhi Bank, Albaik lead 黑料社区鈥檚 most 鈥榩ersuasive鈥 brands: YouGov
Updated 09 October 2025

Saudia, Alrajhi Bank, Albaik lead 黑料社区鈥檚 most 鈥榩ersuasive鈥 brands: YouGov

Saudia, Alrajhi Bank, Albaik lead 黑料社区鈥檚 most 鈥榩ersuasive鈥 brands: YouGov

RIYADH: Saudia, Alrajhi Bank, and Albaik are the top three most persuasive brands in 黑料社区 when it comes to getting people to buy their products, according to a new survey. 

A report from market research and data analytics firm YouGov analyzed shopping attitudes in the Kingdom and compiled a list of companies leading in convincing consumers to spend on their brands. 

The analysis found that retail banks, beauty firms, and telecoms and handset providers are the most successful at converting people who would consider buying their products into those who intend to do so.  

According to the report, Saudia topped all brands across every category, with 72 percent of respondents intending to use the airline once it was considered as an option. 

Alrajhi Bank came second with a conversion rate of 70 percent, followed by Albaik at 65 percent, Almarai at 65 percent, and Apple at 62 percent.  

Toyota followed with a conversion rate of 55 percent, while Samsung and Hilton recorded conversion rates of 49 percent and 47 percent, respectively, once customers began considering their products. 

The survey also found that Huda Beauty has a conversion rate of 45 percent, followed by Dior Beauty at 43 percent. 

Category breakdown  

Among non-carbonated beverage brands, Almarai secured the top spot among Saudi buyers, followed by Saudia, Nadec, Lipton Ice Tea, and Nova. 

Almarai鈥檚 top position comes just months after the company signed an agreement to acquire Pure Beverages Industry Co. for SR1.04 billion ($277 million), aiming to diversify its offerings and strengthen its market position. 

Pure Beverages Industry Co. is a bottled drinking water producer in the Kingdom, known for its 鈥淚val鈥 and 鈥淥ska鈥 brands. 

In the retail banking category, Alrajhi Bank is the most successful at converting customers considering its services into those who intend to use them. 

Alrajhi Bank is followed by Saudi Awwal Bank, Saudi National Bank, Alinma Bank, and Riyad Bank. 

In September, Alrajhi Bank earned an 鈥淎A鈥 rating from MSCI鈥檚 global environmental, social, and governance benchmark, becoming the only financial institution in 黑料社区 to achieve this distinction. 

The recognition also placed the financial institution among the top five banks worldwide with an 鈥淎A鈥 or higher ESG rating, underscoring its leadership in sustainable practices.  

Among beauty brands, Huda Beauty garnered the top spot for conversions, while Dior Beauty, Mac Beauty, Chanel Beauty, and Makeup Forever Beauty made up the remaining popular companies in the segment. 

With a conversion rate of 38 percent, Amazon was named the most persuasive retailer in the Kingdom, followed by Al Othaim, Panda, Lulu Hypermarket, and Shein.  

Apple topped the list among consumer electronics and appliances brands, with Samsung, Huawei, LG and PlayStation grabbing the remaining slots in the top five list.  

Albaik was named the most persuasive brand in the dining, restaurants and eateries category. Other entrants in the list include Hungerstation, McDonald鈥檚, Al Tazaj, and KFC.  

According to YouGov, Toyota is the most persuasive vehicle brand among Saudi customers, followed by Mercedes-Benz, Land Rover, Lexus, and BMW.  

Among hotels and resorts, Hilton topped the list, while the remaining entrants included InterContinental, Movenpick, Hyatt, and Ritz-Carlton.  

Saudia was named the most persuasive travel and airline brand among Saudi customers, followed by Egypt Air, flynas, Emirates, and Almosafer.  

Affinity toward home-made brands 

According to the YouGov survey, six out of 10 residents in 黑料社区 prefer to buy products made in their home country.  

The report revealed that 63 percent of the survey participants aged above 55 prefer products made in 黑料社区.  

Among people aged from 18 to 24, 58 percent prefer buying homemade products, and this figure rises to 60 percent among people between the ages of 25 and 34, and 61 percent among 35- to 44-year-olds.  

The report further said that 58 percent of the participants between the ages of 45 to 54 prefer buying products made in the Kingdom.