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Zain KSA, a provider of telecommunications and digital services in ��������, has signed a memorandum of understanding with Cisco, a global leader in networking and security, focusing on the development of cutting-edge AI infrastructure and GPU-as-a-service.
The agreement will leverage Cisco’s advanced, end-to-end infrastructure solutions for securely building and scaling AI workloads, supporting Zain KSA in delivering high-performance, resilient, and reliable GPU-powered services to the Saudi market.
The MoU is part of Zain KSA’s strategy to actively align with ��������’s Vision 2030 goals by driving digital transformation and positioning the Kingdom as a global digital innovation hub, particularly in the AI space.

As part of the collaboration, Zain KSA will leverage its deep market knowledge, cutting-edge digital capabilities, and targeted investments alongside Cisco’s global expertise in AI-ready infrastructure development. The initiative will create new solutions and commercial models to enable customers across various sectors to confidently and easily adopt AI solutions.
The MoU also includes exploring opportunities for training programs to upskil local talent, in line with Zain KSA’s commitment to ICT skills development to support long-term national AI capabilities.
Fahad Sahmi Al-Sahmah, vice president of B2B sales, Zain KSA, said: “At Zain KSA, we are mobilizing all our capabilities and investments to drive nationwide digital innovation, positioning the Kingdom as a global hub, a digital economy powered by future-looking GenAI solutions and applications. These efforts aim to empower all stakeholders, including government entities, businesses, and individuals, to harness the boundless potential of AI in support of national goals. This strategic collaboration with Cisco, positions us well to explore, develop, and innovate use cases, as we continue building a resilient, integrated and agile digital ecosystem that can embrace next-gen technologies and deploy them in the Kingdom.”
Zayan Sadek, managing director for service providers at Cisco Middle East, Türkiye and Africa, said: “Cisco is excited to collaborate with Zain KSA to pave the way for a transformative AI-powered future in ��������. By combining Zain KSA’s digital expertise with Cisco’s cutting-edge AI infrastructure technologies, we aim to unlock new possibilities to empower businesses to thrive in the AI era and position �������� as a global hub for advanced technologies.”

The Esports World Cup Foundation has announced a partnership with Spotify, the world’s most popular audio streaming subscription service, as the official audio streaming partner for the Esports World Cup 2025. The collaboration will bring fans an immersive audio experience throughout the world’s largest esports and gaming event — powered by Spotify’s library of more than 100 million tracks.

As part of the partnership, Spotify will launch the EWC Music Hub, featuring official tournament anthems that form part of the EWC music identity, along with Spotify-curated gaming playlists designed to elevate the in-game and fan experience. The partnership also includes artist collaborations and on-site content creation with EWC creators and fans to deepen the personal connection between sound and gameplay.
Music will take center stage at EWC 2025. Earlier this month, the Esports World Cup Foundation announced that global icon Post Malone will headline the opening ceremony on July 10. The event will also include the live debut of “Til My Fingers Bleed,” performed by Dino of Seventeen, Duckwrth, and Telle Smith of The Word Alive, alongside appearances by Grammy-nominated producer Alesso and renowned cellist Tina Guo.
“Our partnership with Spotify extends the Esports World Cup experience beyond the arena, inviting fans into the heart of the tournament through music and sound,” said Mohammed Al-Nimer, chief commercial officer at the Esports World Cup Foundation. “This partnership brings our EWC Music vision to life: blending original music, global artists, and fan-driven playlists to create deeper connections with audiences and celebrate our unique ecosystem.”
“We’re thrilled to partner with the Esports World Cup, a global event that shares our passion for music, fandom, and culture,” said Akshat Harbola, Spotify’s managing director for MENAP.

“On Spotify, we’ve seen firsthand how music and gaming come together to create powerful, immersive moments. In fact, �������� has the highest share of music streamed via gaming consoles on our platform globally — a clear signal that music is a core part of the gaming experience here.
“Together, we’re creating iconic experiences and content that inspire and elevate the gaming community.”
Returning to Riyadh, from July 7 to Aug. 24, the Esports World Cup Festival will unite gaming and esports communities for a global celebration of gaming and esports culture. With esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game.
The EWC 2025 will feature 2,000 elite players and 200 clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.