Winners announced for ‘She’s Next in Football’ program

Winners announced for ‘She’s Next in Football’ program
Fatima Alsenan was named the overall winner while Zainab Alhomidi secured the runner-up position.
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Updated 09 July 2025

Winners announced for ‘She’s Next in Football’ program

Winners announced for ‘She’s Next in Football’ program

Visa, a global leader in digital payments, has announced the winners of the inaugural “She’s Next in Football” program in , held in partnership with Saudi Awwal Bank and AC Milan Women. The initiative spotlights the Kingdom’s most promising women footballers and marks a major step in advancing female talent in sports through mentorship, professional training, and international exposure.

Fatima Alsenan was named the overall winner and will travel to Milan for a two-week “Training with the PRO” experience at the PUMA House of Football, training alongside AC Milan Women’s professional players and coaches. Zainab Alhomidi secured the runner-up position and will enjoy an exclusive VIP visit to AC Milan’s training grounds.

Finalists were evaluated based on their football skills, leadership potential, and dedication to the game. The judging panel included representatives from Visa, SAB, and Saudi football icon Farah Jefry, who also serves as the program’s ambassador.

“Programs like She’s Next in Football show us what’s possible when ambition, talent, and opportunity come together. What sets these young women apart isn’t just what they do. It’s how they think with resilience, focus, and a willingness to grow. That mindset is exactly what She’s Next is all about. Through partnerships with SAB and AC Milan Women, we’re not just creating opportunities, but building ecosystems that empower women to lead, inspire, and shape their communities. It’s a model that works across sectors, and one we’re proud to champion as part of ’s inclusive growth journey,” said Ali Bailoun, Visa’s regional general manager for , Bahrain, and Oman.

Lama Ghazzaoui, chief financial officer at SAB, said: “When women are given meaningful access to opportunity they rise, not only as athletes but as changemakers.” 

This partnership is about more than football, it is about creating a space for growth, confidence and ambition to take root. As the chair of BALANCE, SAB’s employee diversity program, we strive to promote gender diversity in the workplace and the marketplace. We are also dedicated to contributing to a more inclusive future for sports in the Kingdom by supporting initiatives that expand opportunities for training, mentoring, and developing female talent, ultimately transforming it into professional capabilities.”

Elisabet Spina, AC Milan head of women football, said: “At AC Milan, in collaboration with SAB and Visa, we are proud to support these young women and accompany them on their journey of growth, both on and off the pitch. We are very pleased to welcome Fatima Alsenan to the PUMA House of Football, where she will begin a high-level growth journey within a club whose prestige is globally recognized, and in close contact with top-tier professionals.”


Ausnutria–KFSH collaboration marks a Vision 2030 milestone in Saudi healthcare innovation

Ausnutria–KFSH collaboration marks a Vision 2030 milestone in Saudi healthcare innovation
Updated 08 November 2025

Ausnutria–KFSH collaboration marks a Vision 2030 milestone in Saudi healthcare innovation

Ausnutria–KFSH collaboration marks a Vision 2030 milestone in Saudi healthcare innovation

At the Global Health Exhibition 2025, Ausnutria Nutrition and King Faisal Specialist Hospital announced a research partnership that's making waves across the healthcare and business sectors, and for good reason.  

This is the first clinical study of its kind in , and no other infant formula brand has undertaken research of this scale and ambition in the Kingdom. 

The collaboration will launch a first-of-its-kind study multi-center clinical trial evaluating goat milk-based infant formula's effects on digestive health, but it's about so much more than formula. It's about building research capacity, fostering innovation, and positioning as a regional leader in evidence-based healthcare. 

And it's a perfect example of how public-private partnerships can drive the health transformation goals at the heart of Vision 2030. 

The partnership directly supports the Health Sector Transformation Program, one of Vision 2030's most ambitious initiatives. The HSTP aims to create a healthcare system that's preventive, research-driven, and built on innovation, and this collaboration checks every box. 

Preventive health starts in infancy 

By addressing digestive health issues early in life, this study supports Vision 2030's emphasis on preventive care and early intervention. Healthier infants mean healthier children, fewer hospital visits, and better long-term outcomes, exactly the kind of value-based healthcare the Kingdom is building toward. 

Research and innovation, made in  

This isn't research happening about ,  it's research happening in , by Saudi institutions, generating data that is both locally relevant and globally significant. The study will train Saudi researchers, build clinical trial expertise, and position the Kingdom as a hub for pediatric nutrition science. 

Public-private partnership at its best 

Vision 2030 calls for collaboration between government institutions and private sector innovators. This partnership between Ausnutria (a global nutrition leader) and King Faisal Specialist Hospital (a Saudi research powerhouse) is a textbook example of how that collaboration can drive real impact. 

Why is this a big deal? 

Let's be clear: no other infant formula brand has done this in . This study is a first, and it's a bold statement about the Kingdom's commitment to becoming a leader in healthcare research and innovation.

The implications are significant. For the first time, pediatricians, dietitians, and parents in will have access to rigorous, locally generated clinical evidence to guide feeding decisions, particularly for infants experiencing digestive discomfort with standard formulas. This kind of localized data has been a missing piece in pediatric nutrition and will support more confident, evidence-based recommendations. 

"Our partnership with King Faisal Specialist Hospital is a big step forward in advancing infant health research in the Kingdom," said Lammert Fopma, general manager of Ausnutria Middle East. "It reflects Kabrita’s commitment to Saudi Vision 2030 and our shared goal of ensuring that every child in has access to the best possible start in life." 

The study will enroll infants across multiple hospitals, comparing the effects of goat milk-based formula versus cow milk-based formula on digestive comfort, gut health, quality of life, and infection rates. The findings will be published in peer-reviewed journals and presented at international conferences, putting Saudi research on the global stage. 

Building the future of healthcare 

This partnership isn't just about one study; it's about building infrastructure, capacity, and expertise that will benefit the Kingdom for years to come. 

By conducting the research locally, the collaboration will: 

Train Saudi researchers and clinicians in advanced clinical trial methodologies 

Generate data that reflects the unique needs of Saudi babies and families by highlight the digestive benefits of goat milk, known for being gentler on sensitive stomachs. 

Explore goat milk’s unique protein profile, which is closer to human milk and may support better nutrient absorption 

Position as a regional leader in pediatric health innovation 

"At Ausnutria, we believe that every innovation must be backed by science," Fopma added. "Through this study, we aim to provide clear answers, locally relevant evidence that supports healthcare professionals and parents in making the best nutritional choices for their infants." 

A model for what's possible 

This is the kind of partnership that Vision 2030 was designed to inspire: bold, innovative, and focused on long-term impact. It shows that isn't just talking about health transformation, it's investing in it, building it, and leading it. 

For the business community, it's a signal that the Kingdom is open to collaboration, ready to support innovation, and committed to creating an ecosystem where research, healthcare, and economic growth go hand in hand. 

For parents, it's a promise that their little one’s health is being prioritized at the highest levels with science, care, and it shows just how serious Kabrita is about nutrition excellence.  

And for ? It's another step toward becoming a global leader in healthcare innovation, research, and quality of care. 

Ausnutria Nutrition is a global leader in dairy-based nutrition, operating in over 80 countries. The company's Kabrita brand combines natural Dutch goat milk with advanced nutrition science to produce formulas designed for gentle digestion and healthy growth, all backed by clinical validation and the highest international safety standards. 

King Faisal Specialist Hospital & Research Centre is one of the Middle East's premier tertiary care and research institutions, renowned for clinical excellence and innovation. Its research arm is helping position as a global hub for medical research and healthcare transformation. 

For more information, visit www.kabritaarabia.me