Saudi PIF enters ‘post-trillion’ era with pivot from scale to substance 

Saudi PIF enters ‘post-trillion’ era with pivot from scale to substance 
According to Global SWF, the sovereign wealth fund, which recently announced an 18 percent increase in assets under management to SR4.32 trillion ($1.15 trillion) in 2024. Shutterstock
Short Url
Updated 07 July 2025

Saudi PIF enters ‘post-trillion’ era with pivot from scale to substance 

Saudi PIF enters ‘post-trillion’ era with pivot from scale to substance 
  • PIF’s net profit down 60% to SR26 billion
  • To address these challenges, it has undertaken a series of strategic shifts

RIYADH: ’s Public Investment Fund has surpassed $1 trillion in assets, marking a global milestone — but the organization is now pivoting from rapid expansion to a focus on solvency, strategic discipline, and sustainable long-term returns. 

According to Global SWF, the sovereign wealth fund, which recently announced an 18 percent increase in assets under management to SR4.32 trillion ($1.15 trillion) in 2024, is now prioritizing “solvency over scale” and “substance over show.” 

This evolution reflects a broader recalibration of Vision 2030’s investment engine, one that balances domestic megaproject ambitions with liquidity concerns, geopolitical outreach, and disciplined asset rotation. 

While PIF’s top-line revenues surged 25 percent to SR413 billion, net profit fell sharply, down 60 percent to SR26 billion, as rising interest rates, impairments, and project delays eroded returns. 

The decline signals a new reality for one of the world’s most ambitious sovereign investors: returns must be restructured, debt must be optimized, and capital must be deployed with precision. 

To address these challenges, PIF has undertaken a series of strategic shifts. According to Global SWF, these include tighter performance management, a growing reliance on commercial paper and sukuk for short-term funding, and a renewed focus on mature, revenue-generating assets. 

Notably, net profits at AviLease, a PIF-owned aviation leasing firm, increased by 350 percent, while holdings in Uber overtook those in Lucid in PIF’s US public equity portfolio, reflecting a pivot to more resilient assets. 

Meanwhile, PIF’s role is increasingly geopolitical. The fund has been instrumental in securing major international partnerships, including anchoring investment platforms with BlackRock, Goldman Sachs, and Brookfield, as well as government-to-government deals with China, India, France, and the US. 

According to Global SWF, India’s proposal of a 10-year tax holiday and sweeping capital gains exemptions aims to unlock over $100 billion in PIF-led inward investment, underlining its strategic importance. 

PIF’s fiscal and institutional maturity is also earning global recognition. In July, the fund scored a perfect 100 percent in the 2025 Global SWF Governance, Sustainability, and Resilience Scoreboard. 

The ranking, which evaluates 200 sovereign investors globally, placed PIF among just nine funds worldwide and ranked it the highest in the Europe, the Middle East, and Africa region to meet all governance and transparency benchmarks. According to Global SWF, PIF’s strong showing reflects solid progress in disclosures, leadership accountability, and commitment to ESG. 

That commitment is especially evident in the fund’s ESG and green finance activities. In 2024, PIF launched a 100-year green bond as part of its sustainable finance framework, offering a rare long-term issuance that combines ESG impact with Shariah compliance. This approach is helping the fund attract diverse investor interest while aligning capital with climate goals. 

In parallel, the fund is building the Kingdom’s digital and artificial intelligence backbone. In May, it launched HUMAIN, a national AI company tasked with advancing ’s position in sovereign AI capabilities. 

According to a PIF official statement, HUMAIN aims to invest in foundational models, develop Arabic-language datasets, and partner with global tech leaders, such as NVIDIA. The firm will serve as a vehicle for sovereign AI infrastructure and localization, supporting economic diversification and national security objectives. 

This evolving strategic posture comes at a critical moment for ’s foreign direct investment ambitions. While cumulative investments remain below Vision 2030 targets, the latest figures from the General Authority for Statistics show that the volume of foreign direct investment inflows reached SR24 billion in the first quarter of this year, marking a 24 percent increase compared to the same period in 2024. 

The figure reflects resilience despite global uncertainties, with PIF expected to play a leading role in accelerating capital deployment and crowding in private investors. 

The fund is also rebalancing its internal structure. As Global SWF noted, several giga-projects, including NEOM’s “The Line,” have been downsized. While originally envisioned as a $1.5 trillion smart city housing 1.5 million people by 2030, current projections suggest that just 300,000 residents and 2.4 km of development will be completed within that timeframe. Accordingly, PIF has trimmed budgets for several large-scale ventures by 20 to 60 percent for 2025. 

Yet this recalibration is not a retreat. It signals a transition to what Global SWF describes as “precision finance,” which uses strategic levers such as commercial paper, asset recycling, co-investments, and sovereign partnerships to preserve liquidity and reduce fiscal strain. 

The fund’s ability to blend long-term Eurobonds with short-term sukuk and CP issuance demonstrates a growing sophistication in liability management, which is rare among sovereign wealth funds. 

As PIF deepens its international exposure, its dual role as both an investor and a policy instrument is becoming increasingly evident. According to Global SWF, the fund’s presence in Paris, its alignment with Trump-era Gulf deals, and its expanding memorandum of understanding with Asian markets reveal an increasingly geopolitical deployment of capital. 

Ultimately, the question facing PIF is not whether it can scale — it already has. The real test is whether it can steer Vision 2030 through a period of rising global interest rates, shifting capital flows, and mounting domestic expectations. If PIF can tighten execution, manage costs, and deliver returns across cycles, it may well redefine the playbook for state-driven transformation. 

As 2025 unfolds, the fund’s performance will be closely watched, not only for its financial metrics but for what it reveals about the sustainability of Vision 2030’s ambitions. 


Saudi economy minister holds talks with EU officials

Saudi economy minister holds talks with EU officials
Updated 17 September 2025

Saudi economy minister holds talks with EU officials

Saudi economy minister holds talks with EU officials

JEDDAH: Saudi-EU ties have been further strengthened after the Kingdom’s minister of economy and planning held a range of high-level meetings with leading figures from the institution.

Faisal Al-Ibrahim met European Parliament Vice President Pina Picierno in Brussels on Sept. 17 to discuss enhancing collaboration between the Kingdom and the EU on key areas of mutual interest, according to the Saudi Press Agency.

The minister also held talks with the European Commissioner for the Mediterranean Dubravka Suica aimed at boosting cooperation across several sectors and reviewing developments of mutual interest, and with EU Special Representative for the Gulf Luigi Di Maio to strengthen bilateral economic and trade relations.

A day earlier, Al-Ibrahim met European Commissioner for Economy and Productivity Valdis Dombrovskis to discuss bilateral cooperation within the framework of ’s Vision 2030 and recent global economic developments.

In July, the EU announced a €42.5 billion ($46.4 billion) commitment to renewable energy, border security, and socio-economic development across the Middle East and North Africa from 2028.

The funding, aimed at fostering stability and mutual prosperity, opens further opportunities for Saudi-EU collaboration, particularly in renewable energy and sustainable development initiatives aligned with Vision 2030.

In October, the first EU-Gulf Cooperation Council Summit was held in Brussels, marking a historic moment with Crown Prince Mohammed bin Salman attending. 

In May 2024, the European Chamber of Commerce in was launched, the first of its kind in the Middle East and North Africa region.


Closing Bell: Saudi main market climbs 1.25% as Aramco shares rise

Closing Bell: Saudi main market climbs 1.25% as Aramco shares rise
Updated 17 September 2025

Closing Bell: Saudi main market climbs 1.25% as Aramco shares rise

Closing Bell: Saudi main market climbs 1.25% as Aramco shares rise

RIYADH: ’s Tadawul All Share Index ended higher on Wednesday, increasing 131.66 points, or 1.25 percent, to close at 10,650.39. 

Total trading turnover reached SR4.64 billion ($1.23 billion). A total of 205 stocks advanced, while 43 declined.

The MSCI Tadawul 30 Index gained 14.30 points, or 1.04 percent, to finish at 1,383.42

The Kingdom’s parallel market, Nomu, however gained 100.63 points, or 0.4 percent, to settle at 25,123.21, with 41 gainers against 44 fallers.

Shares of Saudi Aramco recorded their sharpest increase in two years, rising by 3.21 percent to close at SR24.10 and lifting the Tadawul All Share Index above the 10,600-point mark.

Among the top performers, National Gypsum Co. surged 9.97 percent to SR20.29, while National Metal Manufacturing and Casting Co. climbed 8.86 percent to SR17.7. 

Arabian Internet and Communications Services Co. rose 5.44 percent to SR248.20, Derayah Financial Co. gained 4.66 percent to SR26.48, and BinDawood Holding Co. advanced 4.49 percent to SR5.59.

Among those to see decreases, Saudi Cable Co. dropped 2.47 percent to SR138.20, while Leejam Sports Co. fell 1.29 percent to SR138.20.

 

 


Jeddah airport opens expanded duty-free with global, local brands 

Jeddah airport opens expanded duty-free with global, local brands 
Updated 17 September 2025

Jeddah airport opens expanded duty-free with global, local brands 

Jeddah airport opens expanded duty-free with global, local brands 

JEDDAH: Passengers traveling through Jeddah airport are set to experience a new duty-free zone, offering global and local brands as expands its aviation sector. 

The project is managed by JAH Arabia International Duty-Free LLC, a joint venture between Germany’s Gebr. Heinemann, ’s Astra Group, and Jordanian Duty-Free Shops. The group holds a seven-year license to operate the duty-free shop across Terminal 1 and the North Terminal at King Abdulaziz International Airport. 

The launch is part of ’s broader push to modernize its aviation sector, enhance passenger experience, and diversify revenue streams, while also showcasing local culture alongside global brands.  

The new duty-free underscores the Kingdom’s bid to attract international travelers, strengthen its position as a regional hub, and generate jobs and investment across tourism and retail. 

Mazen Johar, CEO of Jeddah Airports Co., which operates King Abdulaziz International Airport, told Arab News that about 100 young Saudis are employed as merchandisers at the facility. 

“The pilot opening took place in August last year, focusing on the key products passengers are most likely to demand. Following the full launch, monthly reviews will track sales, assess demand, and identify emerging passenger needs,” he said. 

Johar emphasized that the duty-free reflects the status of King Abdulaziz International Airport and Jeddah’s rich culture. “The new duty-free aims to deliver exceptional shopping options and enhance services available to passengers at the airport.” 

He added that the zone will help increase revenues, diversify income sources, create investment opportunities for local and international investors, and generate direct and indirect jobs for Saudi youth, in line with the National Aviation Strategy and Vision 2030. 

Spanning about 8,000 sq. meters, the zone showcases more than 335 international brands across 35 outlets and boutiques.  

Simon Forde, CEO of JAH Arabia International Duty-Free LLC, told Arab News that they carry all the main global brands, while also highlighting regional products. 

“I think maybe we need a few more Saudi made products. We have a Saudi-made area. We sell a lot of dates and souvenirs.” 

Categories include cosmetics, confectionery, gourmet foods, tobacco, souvenirs, fashion, accessories, and jewelry. Standalone stores include Longchamp, Michael Kors, and Swarovski. Other brands featured are BOSS, Ralph Lauren, and Lacoste. 

He added that Saudi products account for 10 to 15 percent of the duty-free’s overall displays, noting that the company is still learning about the region and the Kingdom. 

Speaking at the launch, Forde added: “We are committed to offer passengers a shopping experience that reflects the uniqueness of the Jeddah airport by striking the perfect balance between a global mindset and local culture.”


U20 mayors call on universities to launch Saudi-proposed course

U20 mayors call on universities to launch Saudi-proposed course
Updated 17 September 2025

U20 mayors call on universities to launch Saudi-proposed course

U20 mayors call on universities to launch Saudi-proposed course

RIYADH: Mayors and city leaders worldwide are urging universities to introduce a Master of City Administration degree, an initiative pioneered by aimed at transforming urban leadership.

According to a press statement, the MCA is designed as an MBA-equivalent program for city leaders, equipping them to navigate complex urban challenges and guide their cities amid rapid population growth.

The initiative was unveiled at the Urban 20 Global Summit in Johannesburg as a collaboration between the South African co-chairs and ’s U20 delegation.

Fahd Al-Rasheed, head of the Kingdom’s U20 delegation, initially proposed the program during the 2024 Summit in Rio de Janeiro in a paper published by the Brazilian Center for International Relations and the 2024 U20 co-chairs. Since then, the concept has garnered widespread support from mayors, urbanists, and academics.

“Cities are uniquely consequential. They are where we live, work, raise our families and chase our dreams. The need for robust educational programs, tailored to the complexities of city administration, has never been greater,” said Al-Rasheed.

He added: “The MCA initiative represents an opportunity to transform the leadership of our cities, to the betterment of those that live in them.”

The summit also called on universities to train 290,000 urban leaders by 2050, providing them with a skill set that combines executive, political, and technical expertise.

“The MCA is not just about creating a degree program. The legacy of South Africa’s chairmanship of the U20 will be a global movement that transforms how we prepare urban leaders, contributing to more resilient, inclusive, and sustainable cities worldwide,” said Dada Morero, mayor of Johannesburg and U20 co-chair.

The press statement emphasized that MCA will be an interdisciplinary program, blending core curriculum standards with region-specific adaptations to give graduates the technical knowledge, systems thinking, and governance skills needed to lead effectively.

The program will be offered through top international universities, combining academic rigor with practical insights from former mayors and senior administrators.

“The MBA is the base standard for corporate executive leadership. It is time that the leaders of the world’s cities, which are at the heart of future human development and prosperity, have an equally rigorous, specialized and respected program for leading our cities into a sustainable future,” said Nasiphi Moya, executive mayor of Tshwane and U20 co-chair.


Jordan tourism revenue rises 7.5% to $5.33bn 

Jordan tourism revenue rises 7.5% to $5.33bn 
Updated 17 September 2025

Jordan tourism revenue rises 7.5% to $5.33bn 

Jordan tourism revenue rises 7.5% to $5.33bn 

RIYADH: Jordan’s tourism sector reversed its declining revenue trajectory in the first eight months of 2025, posting a 7.5 percent increase as it pulled in $5.33 billion.

This was in contrast to the 3.7 percent drop seen in the same period of 2024.

Tourism income in August reached $932.2 million, up 2.6 percent from the same month of the previous year, which had seen a 0.3 percent decline, Jordan News Agency, or Petra, reported, citing preliminary data from the country’s central bank.

The growth was supported by a 14.9 percent increase in tourist arrivals. 

These figures reflect Jordan’s momentum in tourism recovery, supported by improved international air connectivity, greater marketing efforts and infrastructure investment, in line with its National Tourism Strategy 2021-25 and Economic Modernization Vision. 

“The data indicated growth in tourism revenue from Asian nationalities (38.4 percent), European (30.2 percent), American (18.6 percent), Arab (5.5 percent), and other nationalities (34.0 percent),” the Petra report stated. 

It added: “Meanwhile, revenue from Jordanian expatriates dropped by 1.3 percent.” 

Outbound tourism expenditure — money spent by Jordanians abroad — rose 4 percent in the first eight months to $1.44 billion. In August alone, spending increased 4.5 percent to $196.8 million. 

Jordan maintained a steady upward trend in tourism performance earlier in 2025. In the first quarter, revenues rose about 8.9 percent year-on-year, with international arrivals up nearly 19 percent, supported by improved air connectivity, expanded marketing efforts, and infrastructure investments. 

In the first half of 2025, tourism revenues increased 11.9 percent to $3.67 billion, despite regional headwinds and other external pressures. 

January alone saw revenues surge 22.8 percent to $680.5 million, driven by higher spending from Jordanian expatriates, Arab visitors, and non-Arab international tourists. 

Jordan’s performance mirrors a wider tourism surge across the Middle East. 

A May release from the World Travel & Tourism Council showed the sector contributed $341.9 billion to regional gross domestic product and supported 7.3 million jobs in 2024, with projections rising to $367.3 billion and 7.7 million jobs in 2025. 

led the region with a 148 percent jump in international tourism revenue in 2024, according to its Ministry of Tourism, while Oman, the UAE, and Qatar continued to draw strong visitor flows through investment, improved connectivity, and major events.