DUBAI: US Dutch Palestinian supermodel Bella Hadid is no stranger to Chopard, having worn the luxury jewelry house’s creations on numerous red carpets over the years.
This week, the brand shared new campaign images of Hadid wearing pieces from its high jewelry collection ahead of Paris Couture Week.
In one of the images, Hadid wears a diamond necklace featuring a large yellow gemstone at its center. In another, she wears a coordinated jewelry set consisting of sapphire and diamond drop earrings, matching necklace, and a statement ring.
“@BellaHadid embodies the essence of High Jewelery — radiant, refined, unforgettable. A tribute to timeless glamor ahead of Paris Couture Week,” the brand wrote on Instagram.
The model’s collaboration with Chopard began in 2017 when she became one of the faces of the brand’s high jewelry collections. Since then, she has appeared in several campaigns and has worn Chopard pieces at major international events, including the Cannes Film Festival, Met Gala, and Paris Fashion Week.
Hadid has had a busy summer. In June, with the help of close friends, she expanded her beauty brand Orebella with a range of accessories.
The model and entrepreneur teamed up with Wildflower Cases co-founders Sydney and Devon Lee Carlson to launch a limited-edition collaboration featuring two new products: an iPhone case and a “scentable wristlet.”
Hadid took to Instagram to announce the launch, writing: “Feeling like the luckiest girl in the world to be able to be creative with my beauty boss sisters. Life is beautiful when we have the opportunity to watch our friends winning. So proud of you two. So proud of our teams. So proud of us. Love you all — thank you for bringing this vision to life.
“Cases ANDDDD our most special scented wristlets to keep the Orebella scent of your choice on you at all times! Been wanting to make this accessory for a while, had the idea for scented bracelets and wristlets, and my sisters pulled it all together for us,” she added.
In June, Ulta Beauty, one of the largest beauty retailers in the US, awarded Orebella its “conscious brand of the year” title, highlighting the label’s ethical practices and sustainable packaging.
Hadid announced the news on Instagram, saying: “Thank you to our Ulta Beauty family for recognizing our commitment to creating a healthy daily ritual for all.”
