黑料社区

Why tech startups should choose Riyadh as their MENA launchpad

Why tech startups should choose Riyadh as their MENA launchpad
Riyadh has become a magnet for multinational corporations, with around 600 foreign companies establishing their regional headquarters in the city. (SPA)
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Updated 21 June 2025

Why tech startups should choose Riyadh as their MENA launchpad

Why tech startups should choose Riyadh as their MENA launchpad
  • 黑料社区 offers startups access to a high-spending consumer base and a gateway to regional expansion

RIYADH:聽Riyadh is becoming a leading destination for tech startups in the Middle East, fueled by 黑料社区鈥檚 Vision 2030 reforms, an advanced infrastructure, and robust government-backed incentives.

The Saudi information and communication technology market is projected to reach $54.90 billion in 2025 and $82.51 billion by 2030 at a compound annual growth rate of 8.49 percent, according to an analysis by Mordor Intelligence.

This growth highlights the Kingdom鈥檚 increasing prominence as a regional innovation hub.

At the heart of this transformation is 黑料社区鈥檚 Vision 2030 economic diversification plan, which has placed technology at the forefront of its strategy. Major initiatives, such as NEOM, a $500-billion smart city powered by artificial intelligence and renewable energy, and Riyadh Tech Valley, a dedicated hub for AI, the Internet of Things, and robotics startups, are driving this momentum.

Government programs such as the Saudi Unicorns Program and Tech Growth Financing provide critical support for scaling businesses, further cementing Riyadh鈥檚 appeal.聽

Emmanuel Durou, technology, media and telecommunications leader at Deloitte Middle East, highlighted three key operational factors behind Riyadh鈥檚 startup success. 鈥淔irst, 黑料社区鈥檚 advanced digital infrastructure has significantly accelerated startup growth,鈥 he told Arab News in an interview.聽

The 2018 Bankruptcy Law emphasizes debt restructuring over liquidation, providing cash-strapped startups a mechanism to negotiate with creditors early before default.

Jasem Al-Anizy, partner in corporate finance at Addleshaw Goddard KSA

Government-led digital transformation initiatives have created a robust technological backbone, with 14 percent of Saudi broadband users enjoying speeds over 1G bits per second 鈥 far surpassing the 4 percent seen in markets like the UK. 鈥淭his infrastructure supports rapid innovation and scaling up,鈥 he added.

The second factor, according to Durou, is the Kingdom鈥檚 strategic focus on developing local talent pipelines. 鈥淎s many as 86 percent of Saudi universities now provide undergraduate programs in AI, 56 percent offer master鈥檚 degrees, and doctoral opportunities stand at 9 percent,鈥 he noted.

The Deloitte leader emphasized that institutions like King Abdullah University of Science and Technology play a pivotal role in supplying startups with skilled, technology-ready talent.

Lastly, Durou pointed to the Kingdom鈥檚 supportive business environment, which includes government incentives, substantial funding mechanisms like venture capital and private equity, and vibrant incubator ecosystems such as Garage 46 and Impact 43.

He also shed light on the Kingdom鈥檚 high consumer adoption rates of advanced technologies, particularly Gen AI.聽

Deloitte鈥檚 recent survey outlined 黑料社区鈥檚 high awareness of the technology at 76 percent, with usage frequencies of 20 percent daily and 32 percent weekly 鈥 significantly higher than the UK, he added.聽

When comparing Riyadh鈥檚 startup scaling environment to Dubai鈥檚, Durou observed distinct strengths in each.聽

鈥淚n Riyadh, government-driven initiatives such as Saudi Vision 2030 have significantly streamlined regulatory processes, enabling startups to reduce their time-to-market,鈥 he said, adding that 鈥渆xtensive support from local incubators, accelerators, and dedicated funding programs serve to further accelerate product development and launch timelines.鈥

Durou noted that customer acquisition costs in Riyadh are comparatively lower, driven by the ongoing surge in digital adoption among consumers and supported by targeted government-backed marketing initiatives.聽

The fintech sector, in particular, benefits from robust governmental support, which helps meet rising local demand. Meanwhile, e-commerce growth is further propelled by high Internet penetration and shifts in consumer behavior.

鈥淒ubai offers rapid market entry facilitated by the globally recognized Dubai International Financial Centre and a mature, efficient regulatory environment. Although high market competition can drive up customer acquisition costs in Dubai, it鈥檚 balanced by an expansive and diverse customer base,鈥 he explained.

Durou highlighted that the DIFC ecosystem offers fintech startups access to government incentives, which greatly enhance their growth prospects. He also emphasized that Dubai鈥檚 strategic geographic position as a global trade hub, along with its advanced logistics and warehousing capabilities, significantly accelerates the expansion of e-commerce.

Jasem Al-Anizy, partner in corporate finance at Addleshaw Goddard KSA, shed light on the legal structures that are proving effective in the Kingdom.

鈥淪audi startups have historically preferred an offshore ring-fencing of intellectual property assets by holding and protecting intellectual property interests in a standalone sister company based in an offshore jurisdiction,鈥 he explained to Arab News.

鈥淭his has helped startups in scaling globally and simplifies exit strategies,鈥 Al-Anizy said.聽

Government-driven initiatives have significantly streamlined regulatory processes, enabling startups to reduce their time-to-market.

Emmanuel Durou, technology, media and telecommunications leader at Deloitte Middle East

However, with stronger business and intellectual property laws, there is increasing trust in local company structures like the Simplified Closed Joint Stock Co.

Al-Anizy also highlighted the advantages of Riyadh鈥檚 bankruptcy laws for tech startups facing liquidity challenges. The 2018 Bankruptcy Law emphasizes debt restructuring over liquidation, providing cash-strapped startups a mechanism to negotiate with creditors early before default, he said.

The law was introduced to provide guidance on the adoption and implementation of bankruptcy proceedings. Despite its name, the primary objective of the Bankruptcy Law is not liquidation but rather the rescue of insolvent businesses through reorganization and financial restructuring.

Al-Anizy said that this sophisticated regime demonstrated in recent large-scale restructurings, has garnered recognition from founders and investors alike. On the dispute side, mediation and the Saudi Center for Commercial Arbitration are becoming preferred avenues for resolution.

For foreign founders setting up their MENA Headquarters in Riyadh, Al-Anizy stressed the importance of clear contractual considerations. 鈥淔ounders having an unclear picture of their share cap table, equity vesting, or the conversion of any issued SAFE/KISS notes is an easily avoidable way to lose investor confidence,鈥 he warned.

A Simple Agreement for Future Equity is an investment instrument that allows startups to raise capital without immediately determining a valuation, converting it into equity upon a future-priced round or liquidity event. Similarly, a Keep It Simple Security operates as either a convertible note or a SAFE-like agreement, offering standardized terms for early-stage funding.

Both are designed to streamline early investments while deferring valuation discussions, but founders must track their terms, such as discount rates, valuation caps, and conversion triggers, to maintain transparency with investors.

Al-Anizy also advised explicit contractual clauses to ensure intellectual property rights are clearly vested in the company, safeguarding the business and maintaining investor trust.

Riyadh has become a magnet for multinational corporations, with around 600 foreign companies establishing their regional headquarters in the city since the launch of the Saudi Program for Attracting Regional Headquarters in 2021.

Spearheaded by the Ministry of Investment and the Royal Commission for Riyadh City, this initiative is a cornerstone of Vision 2030鈥檚 goal to position 黑料社区 as a global business hub.

The program offers compelling incentives, including a 30-year tax relief package with 0 percent corporate and withholding taxes, streamlined setup processes, and access to world-class infrastructure.

Riyadh鈥檚 strategic location at the crossroads of Asia, Africa, and Europe, combined with its skilled workforce and economic stability, has made it the top choice for multinationals looking to expand in the region.

Riyadh鈥檚 appeal is further bolstered by business-friendly policies, including 100 percent foreign ownership in key sectors, tax incentives, and streamlined licensing through the Saudi Business Center. Startups also benefit from partnerships with major corporations like Aramco and STC, as well as accelerator programs from Flat6Labs and 500 Global.聽

With a population of 36 million and the largest economy in the Middle East and North Africa, 黑料社区 offers startups access to a high-spending consumer base and a gateway to regional expansion. The Kingdom鈥檚 advancements in technology were recognized in the 2024 Global Innovation Index, where it secured the 47th spot among 132 countries.

Events such as the LEAP Tech Conference and Riyadh Season continue to draw global investors, while local success stories 鈥 from Tamara, 黑料社区鈥檚 first fintech unicorn delivering payments and banking, to Salla, an e-commerce platform empowering SMEs with digital storefronts 鈥 demonstrate Riyadh鈥檚 potential as a launchpad for high-growth companies.


Global sukuk surpasses $1tn amid strong Q3 issuance: Fitch聽

Global sukuk surpasses $1tn amid strong Q3 issuance: Fitch聽
Updated 53 sec ago

Global sukuk surpasses $1tn amid strong Q3 issuance: Fitch聽

Global sukuk surpasses $1tn amid strong Q3 issuance: Fitch聽

RIYADH: Global sukuk outstanding crossed $1 trillion by the end of the third quarter of 2025, representing a 15.5 percent year-on-year increase, driven by steady Islamic investor demand and issuers鈥 diversification needs, said Fitch Ratings. 

In its latest dashboard, the credit rating agency revealed core markets issued about $80 billion of sukuk in the third quarter of 2025, making it the most active third quarter on record. 

The surge occurred despite challenges including new Shariah requirements, geopolitical events in the Middle East, summer holidays, trade war uncertainties, and volatility in interest, foreign exchange, and commodity markets. 

Bashar Al-Natoor, global head of Islamic Finance at Fitch Ratings, said: 鈥淕lobal sukuk issuance is likely to surpass 2024 this year due to lower rates, steady Islamic investor demand and issuers鈥 funding and diversification needs, with 2026 prospects being promising.鈥 

He added: 鈥淩isks persist from new Shariah requirements, geopolitics and market volatility, but fundamentals are solid.鈥 

Sukuk, also known as Islamic bonds, are Shariah-compliant debt products that allow investors to gain partial ownership of an issuer鈥檚 assets until maturity. 

Al-Natoor noted that 80 percent of Fitch-rated sukuk are investment grade, with no defaults or fallen angels reported in the third quarter. 

The report also highlighted that bond issuance in core markets declined by 17.6 percent compared with the previous quarter. 

Sukuk continues to rise in significance in emerging markets, with a growing share of outstanding debt capital markets in the Gulf Cooperation Council region at 40 percent and across the Association of Southeast Asian Nations at 16 percent. 

The agency further said that sukuk accounted for over 35 percent of total debt capital market issuances in core markets including the GCC, Malaysia, and Indonesia, as well as Turkiye, and Pakistan. 

In a report released in August, the agency said the value of sukuk rated by Fitch Ratings exceeded $210 billion in the first half of 2025, a 16 percent increase from a year earlier, as demand for Shariah-compliant debt continues to accelerate across global markets. 

The US dollar remained the dominant issuance currency, accounting for over 90 percent of rated sukuk, followed by the Malaysian ringgit at 6.2 percent. 

The steady momentum of global sukuk markets underscores the expansion of debt markets in countries like 黑料社区, where domestic and international investors seek diversification and stable returns. 

黑料社区 accounted for 18.9 percent of the $250 billion US dollar debt issuance in emerging markets excluding China during the first half of 2025, slightly higher than the 18.5 percent recorded during the first five months of 2024, when total issuance reached $200 billion. 

Fitch said 黑料社区 was followed by Brazil at 10.6 percent and the UAE at 8.7 percent of total issuances in the period. 


Saudi industrial output rises 7.1% in August on manufacturing, mining boost

Saudi industrial output rises 7.1% in August on manufacturing, mining boost
Updated 09 October 2025

Saudi industrial output rises 7.1% in August on manufacturing, mining boost

Saudi industrial output rises 7.1% in August on manufacturing, mining boost

RIYADH: 黑料社区鈥檚 industrial output climbed 7.1 percent year on year in August, driven by strong gains in the manufacturing and mining sectors, official data showed. 

According to preliminary figures from the General Authority for Statistics, the Kingdom鈥檚 Industrial Production Index rose to 114.2 during the month, reflecting a 1.42 percent increase from July. 

Manufacturing activities increased by 5.6 percent year on year in August, primarily propelled by an 8.9 percent rise in the production of coke and petroleum products.  

Mining and quarrying output advanced 8.1 percent, supported by higher oil production, which averaged 9.72 million barrels per day, up from 8.99 million bpd a year earlier. 

Strengthening the manufacturing sector is a key objective under 黑料社区鈥檚 Vision 2030 agenda, as the Kingdom continues to diversify its economy and reduce dependence on crude revenues. 

鈥淧reliminary results indicate a 7.1 percent increase in the Industrial Production Index in August 2025 compared to the same month of the previous year,鈥 said GASTAT. 

The authority attributed this growth to rises in key sectors, including mining and quarrying, manufacturing, and electricity, gas, and water supply activities. 

The manufacture of chemicals and chemical products also rose 8.6 percent compared with August 2024. 

On a month-to-month basis, the manufacturing sub-index advanced 0.3 percent, driven by a 0.4 percent increase in the production of coke and refined petroleum products. 

Compared to July, mining and manufacturing activities rose 2.1 percent in August.  

GASTAT reported that electricity, gas, steam, and air conditioning supply activities recorded an annual increase of 8.7 percent, while water supply, sewerage, waste management, and remediation operations rose 6 percent. 

In August, oil-related activities expanded 8.3 percent year on year and 1.7 percent month on month, while non-oil activities grew 4.4 percent annually and 0.7 percent from the previous month 鈥 underscoring 黑料社区鈥檚 ongoing efforts to diversify its industrial base under Vision 2030. 

In a separate report released in September, GASTAT said 黑料社区鈥檚 real gross domestic product grew 3.9 percent in the second quarter, fueled by robust non-oil activity that extended its growth streak to 18 consecutive quarters. 


Closing Bell: Saudi main index slips to close at 11,559聽

Closing Bell: Saudi main index slips to close at 11,559聽
Updated 08 October 2025

Closing Bell: Saudi main index slips to close at 11,559聽

Closing Bell: Saudi main index slips to close at 11,559聽

RIYADH: 黑料社区鈥檚 Tadawul All Share Index ended lower on Wednesday, falling 23.96 points, or 0.21 percent, to close at 11,559.27.  

The total trading turnover for the main index stood at SR7.62 billion ($2.03 billion), with 619.4 million shares traded. A total of 60 stocks advanced, while 191 declined.  

The MT30 Index, which tracks the top 30 companies by market capitalization, also slipped 1.75 points, or 0.12 percent, to 1,507.62.   

In contrast, the Nomu parallel market gained 172.63 points, or 0.68 percent, to close at 25,693.25, with 47 gainers and 41 losers.  

Saudi Paper Manufacturing Co. was the day鈥檚 best performer, climbing 3.03 percent to SR59.60. It was followed by Naqi Water Co., which rose 2.71 percent to SR56.95, and Al Babtain Power and Telecommunication Co., which increased 2.50 percent to SR61.50.  

Middle East Pharmaceutical Industries Co. gained 2.13 percent to SR134, while Naseej International Trading Co. advanced 2.03 percent to SR90.30.  

On the downside, Chubb Arabia Cooperative Insurance Co. recorded the sharpest fall, slipping 3.87 percent to SR39.70. Saudi Printing and Packaging Co. dropped 3.66 percent to SR10.79, while Emaar the Economic City fell 3.55 percent to SR13.30.   

Saudi Reinsurance Co. decreased 3.05 percent to SR49.98, and Gulf General Cooperative Insurance Co. shed 3.02 percent to SR5.13.  

On the announcement front, Rabigh Refining and Petrochemical Co. announced developments regarding the binding share sale and purchase agreement between Saudi Aramco and Sumitomo Chemical Co. Ltd.   

The company said the agreement involves the transfer of marketing rights for products currently held by Sumitomo and its affiliates to Saudi Aramco and its subsidiaries.   

The company confirmed that it has entered into related agreements to finalize the amendments required under the 鈥淥mnibus Amendment Agreement.鈥  

Petro Rabigh shares closed 0.26 percent lower at SR7.70.  

Meanwhile, Saudi Vitrified Clay Pipes Co. said that the Saudi Authority for Industrial Cities and Technology Zones approved a waiver of the lease agreement to Al-Muthahidah Al-Manaqiyah Industries Co., making its SR45 million factory sale binding.  

The financial impact will be reflected in the third quarter of 2025, the company said. 

SVCP shares closed 0.86 percent lower at SR27.76.  

In addition, Thimar Advertising, Public Relations and Marketing Co. announced filing a legal lawsuit before the Securities Disputes Resolution Committee against Middle East Financial Investment Co., the manager of the Saudi Film Fund, in connection with a previously signed SR37.5 million investment agreement.   

The company said the disputed amount remains recorded as a debit balance and will be reclassified once a ruling is issued.  

Thimar Advertising鈥檚 shares closed 0.69 percent lower at SR15.82.  


黑料社区, Morocco forge pact to protect investments聽

黑料社区, Morocco forge pact to protect investments聽
Updated 08 October 2025

黑料社区, Morocco forge pact to protect investments聽

黑料社区, Morocco forge pact to protect investments聽

JEDDAH: 黑料社区 and Morocco have signed an agreement to encourage and protect mutual investments, aiming to safeguard investors鈥 rights and boost cross-border capital flows as the two nations strengthen economic cooperation. 

The deal was signed in Rabat by Saudi Investment Minister Khalid Al-Falih and Moroccan Minister of Economy and Finance Nadia Fettah Alaoui during the Saudi minister鈥檚 official visit to the North African nation. 

This comes amid growing economic relations, with trade between the two countries reaching SR5 billion ($1.33 billion) in 2024. Saudi exports accounted for SR4.3 billion, while imports stood at SR640 million. 

In a post on its official X account, the Saudi Ministry of Investment said both ministers signed 鈥渁n agreement to encourage and protect mutual investments between the two Kingdoms, to strengthen the economic partnership between them, safeguard investors鈥 rights, and support the flow of investments in various sectors.鈥 

Under the agreement, the two countries committed to creating a stable and transparent environment for investors. It guarantees fair and equitable treatment, freedom to transfer funds, and protection against expropriation without fair compensation. The pact also enables investors to seek international arbitration in the event of disputes 

Al-Falih and Alaoui also discussed ways to enhance financial partnerships, economic policies, stimulate growth, and strategies for financing major developmental projects. 

Morocco ranks as 黑料社区鈥檚 57th largest export partner and 51st for imports, with key trade including vehicles, insulated wires, fertilizers, and clothing from 黑料社区, and refined petroleum, vehicles, accessories, and wheat from Morocco. 

The deal also aims to promote sustainable economic growth and address challenges faced by investors, thereby strengthening bilateral economic cooperation and deepening the strategic partnership between the two countries. 

In another post, the Investment Ministry said Al-Falih held a bilateral meeting with Moroccan Minister of Investment, Convergence, and Evaluation of Public Policies Karim Zidane. 

鈥淭hey discussed the strategic vision for sustainable development, the evaluation of public policies and the improvement of the business environment and explored ways to enhance economic cooperation between the two countries,鈥 the post added.

During his visit, Al-Falih also met with Morocco鈥檚 Minister of Industry and Trade Ryad Mezzour, with whom he discussed strengthening industrial and commercial cooperation, developing manufacturing industries, and attracting new investments. 

The Saudi minister also met with several Moroccan government officials and a group of business and financial leaders to strengthen investment relations and address challenges facing investors in both countries. 


Riyadh Air ready for take-off with first flight to London on Oct. 26

Riyadh Air ready for take-off with first flight to London on Oct. 26
Updated 09 October 2025

Riyadh Air ready for take-off with first flight to London on Oct. 26

Riyadh Air ready for take-off with first flight to London on Oct. 26
  • Here鈥檚 a sneak peek at its first flight, luxury lounge launch, and new partnerships

RIYADH: Announced at its headquarters in the Kingdom鈥檚 capital, Riyadh Air is officially taking to the skies 鈥 and it鈥檚 earlier than you think.

The airline鈥檚 maiden flight will depart from Riyadh to London鈥檚 Heathrow on Oct. 26 with a Boeing 787-9 technical spare aircraft named 鈥淛amila,鈥 which means 鈥渂eautiful鈥 in Arabic.

Riyadh Air, the newest national airline for 黑料社区, was announced in 2023 and is owned by the Kingdom鈥檚 Public Investment Fund.

As well as revealing the maiden flight, the airline also announced a string of fresh updates 鈥 from its opening of a luxury lounge, launching of a loyalty program, as well as new high-profile partnerships.

Talking to Arab News, Riyadh Air CEO Tony Douglas said: 鈥淚鈥檒l be honest, on a personal level it鈥檚 almost overwhelming. And I鈥檓 probably speaking on behalf of the whole of the Riyadh Air family. It is a historic moment. It鈥檚 been a three-year pathway to perfect, and the next stage of this is leading us through to going live on Oct. 26, daily service to London Heathrow.鈥 

"We鈥檝e got two new aircraft soon to be delivered. We need three to start commercial operations, with ticket sales to the general public. So we鈥檙e going to put Jamila, which is our technical spare aircraft, onto Heathrow first. When the first new one gets delivered, we switch Jamila on to Dubai, second destination. The new aircraft goes on to Heathrow.鈥 

Flights to Dubai will soon follow, with winter 2025 and summer 2026 destinations to be announced imminently.

"When the second new aircraft arrives, that one goes on to Dubai, Jamila retires as the technical spare and then we open to general public sales. And it鈥檚 going to be very soon,

鈥淚t鈥檚 very, very soon. The first aircraft came out the paint shop 10 days ago. It鈥檚 finished. Obviously, testing and certification, it takes time. We鈥檙e not in control of it, hence the reason we鈥檙e not giving a precise date. But why have we done this release, this press conference today, is we know it鈥檚 imminent,鈥 the CEO added. 

鈥淲e are not just selling tickets; we are selling an experience,鈥 Osamah Al-Nuaiser, senior vice president of marketing and corporate communications, told Arab News.

The first daily launch flights will carry select guests, allowing the airline to refine operations and the overall experience before general commercial passengers are welcomed.It was also announced that travelers will be welcomed into Riyadh Air鈥檚 first premium airport experience 鈥 the 鈥淗afawa Lounge鈥 at King Khalid International Airport, located between Terminals 1 and 2. 

鈥淗afawa鈥 is an Arabic word that embodies warmth and hospitality. Spanning nearly 2,000 sq. meters and accommodating 370 guests, the lounge is exclusively for Business Elite and Business Class travelers and will have private and communal spaces and dining areas.

Riyadh Air is also launching its loyalty program 鈥淪feer,鈥 now open to travelers via the Riyadh Air website. 

Meaning 鈥淎mbassador鈥 in Arabic, early registrants will receive priority bookings and other perks. 

When fully activated in 2026, 鈥淪feer鈥 will feature gamified challenges, leaderboards, invitations to exclusive events, complimentary onboard Wi-Fi and a range of benefits from global partners.

Commenting on Sfeer, the CEO said: "So this is really exciting for us as well. To the best of our knowledge, we can鈥檛 think of another airline that launched the loyalty program at exactly the same time as launching the airline. One of the many benefits of signing up straight away to become a Sfeer member is you will become a Founders Club member as well. That will give lots of unique benefits, but also the ability to start now planning your travel with Riyadh Air.鈥

A cornerstone of Riyadh Air鈥檚 international strategy is its partnership with Saudia Airlines, the Kingdom鈥檚 national carrier, Al-Nuaiser emphasized.

鈥淪audia Airlines is very important. We started the first airline partnership with Saudia and the reason being we need to integrate not compete. Of course, we need to make sure that there鈥檚 synergy between both national carriers,鈥 Al-Nuaiser told Arab News.

The arrangement allows travelers to earn and redeem loyalty points across both carriers, Riyadh Air and Saudia, strengthening integration and connectivity rather than competition.

A partnership with Saudi wellness brand Kayanee was also announced, which will see the company provide loungewear and amenity kits for Business Elite, Business, and Premium Economy cabins. 

Another major announcement focuses on Riyadh Air鈥檚 partnership with the popular ride-sharing brand Uber, which is already widely-used in 黑料社区. This collaboration will provide seamless ground transportation for travelers and integrate loyalty benefits, marking a key step in connecting the seamless transport of passengers from doorstep to departure.

Cabin crew uniforms are designed by Paris-based Saudi designer Mohammed Ashi, and were unveiled in June, 2024, at Haute Couture Week in the French capital.

As announced earlier this year, Riyadh Air鈥檚 catering will be handled by Saudi company Catrion under a five-year, SR2.3 billion ($610 million) contract, ensuring consistent food and beverage quality across all flights. Menus promise to blend Saudi and international flavors for a premium culinary experience鈥 and plenty of Saudi coffee.

Since its launch two years ago, Riyadh Air has partnered with 10 other global carriers including Delta, Virgin Atlantic, and Turkish Airlines, as well as China Eastern, Singapore Airlines, and EgyptAir, enabling gradual network expansion.

Underlining the pace of its development, Riyadh Air has grown from fewer than 10 employees to nearly 600.

鈥淚鈥檓 employee number nine in the airline. So I鈥檓 part of the founding members of Riyadh Air. Never been prouder than seeing the establishment of this airline come to life, but also to have been blessed with the team that has been growing the trajectory,鈥 Al-Nuaiser said.

He also emphasized Riyadh Air鈥檚 Saudi roots and cultural mission, saying: 鈥淲e are from Riyadh and we will serve the people of Riyadh and the people of the Kingdom first. At the same time, we want to attract tourists and business travelers as part of the national strategy for tourism.鈥

Al-Nuaiser added: 鈥淲e want to take the hospitality and generosity of the people and make sure that we also carry that and connect Riyadh to the world and the world to Riyadh. Flying is such a beautiful privilege鈥 we want to bring a little bit of glamor back to the skies. We want to create an icon that we all are proud of.鈥