黑料社区

Aramco holds steady on Kantar鈥檚 most-valuable global brands list for 2025

Aramco holds steady on Kantar鈥檚 most-valuable global brands list for 2025
Aramco is the only brand from the Middle East to have a presence in the global ranking. (Supplied)
Short Url
Updated 15 May 2025

Aramco holds steady on Kantar鈥檚 most-valuable global brands list for 2025

Aramco holds steady on Kantar鈥檚 most-valuable global brands list for 2025
  • US brands dominate, comprising 82 percent of the value in top 100

DUBAI: 黑料社区鈥檚 Aramco continues to hold a place in the annual BrandZ Most Valuable Global Brands Report 2025 by marketing data and analytics company Kantar.

Although it dropped by eight places to No. 22, Aramco is the only brand from the Middle East to have a presence in the global ranking.

US brands dominate the list, comprising 82 percent of the total value of the top 100 brands.

However, the report signals changing times, with Chinese brands having doubled their value over the past 20 years, now making up 6 percent of the value of the top 100 brands.

European brands, on the other hand, have seen a decline. They now account for 7 percent 鈥 down from 26 percent in 2006 鈥 of the top 100 brands.

The top five spots are taken by tech companies Apple, Google, Microsoft, Amazon and Nvidia.

鈥淚nnovators keeping up with consumer needs or redefining them entirely are the brands fundamentally reshaping the Global Top 100 over the past two decades,鈥 said Martin Guerrieria, head of Kantar BrandZ.

The most successful brands, like Apple, Amazon, Google and Microsoft, have long moved away from their original product base, he added.

Apple retained its top position for the fourth year in a row with a brand value of $1.3 trillion, up 28 percent from 2024.

Google and Microsoft recorded a 25 percent and 24 percent increase in brand value this year compared to last year, while Amazon鈥檚 brand value rose by a massive 50 percent.

ChatGPT debuted on the list this year in 60th place, showing 鈥渉ow a brand can find fame and influence society to the extent that it changes our daily lives,鈥 Guerrieria said.

He cautioned that as competition grows in the AI space, 鈥淥penAI will need to invest in its brand to preserve its first-mover momentum.鈥

Despite controversies and concerns, Instagram and Meta saw significant growths of 101 percent and 80 percent, respectively, while TikTok grew by a modest 25 percent.

The success of brands like Apple and Instagram 鈥渦nderlines the power of a consistent brand experience that people can relate to and remember,鈥 said Guerrieria.

He added: 鈥淚n a world of digital saturation and tough consumer expectations, brands need to meet people鈥檚 needs, connect with them emotionally and offer something others don鈥檛 to succeed. They need to be not just different, but meaningfully so.鈥


YouTube to pay $22 million in settlement with Trump

YouTube to pay $22 million in settlement with Trump
Updated 30 September 2025

YouTube to pay $22 million in settlement with Trump

YouTube to pay $22 million in settlement with Trump
  • The settlement will go toward Trump鈥檚 latest construction project at the White House

NEW YORK: YouTube has agreed to pay $22 million to settle a lawsuit filed by President Donald Trump after it suspended his account over the January 6, 2021 attack on the Capitol, according to a court document released Monday.
The online video platform, a Google subsidiary, is the latest Big Tech firm to settle with Trump after he went to court in July 2021 over his suspension.
Major platforms removed Trump at the time due to concerns he would promote further violence with bogus claims that voter fraud caused his loss to former president Joe Biden in 2020.
The 79-year-old Republican took social media companies and YouTube to court, claiming he was wrongfully censored.
The settlement will go toward Trump鈥檚 latest construction project at the White House, through a nonprofit called Trust for the National Mall, which is 鈥渄edicated to restoring, preserving, and elevating the National Mall, to support the construction of the White House State Ballroom,鈥 per the filing.
Trump鈥檚 posting privileges were curbed after more than 140 police officers were injured in hours of clashes with pro-Trump rioters wielding flagpoles, baseball bats, hockey sticks and other makeshift weapons, along with Tasers and canisters of bear spray.
In February, Elon Musk鈥檚 X settled for about $10 million, in a lawsuit against the company and its former chief executive Jack Dorsey.
In January, days after Trump鈥檚 inauguration, Meta agreed to pay $25 million to settle the 79-year-old Republican鈥檚 complaint, with $22 million of the payment going toward funding Trump鈥檚 future presidential library.
Parent company Alphabet reported the online video platform鈥檚 ad sales alone accounted for more than $36 billion in revenue in 2024, per its 2025 annual report filed to the US Securities and Exchange Commission.


Rights groups, activists urge Microsoft to cut all military ties with Israel after partial service suspension

Rights groups, activists urge Microsoft to cut all military ties with Israel after partial service suspension
Updated 27 September 2025

Rights groups, activists urge Microsoft to cut all military ties with Israel after partial service suspension

Rights groups, activists urge Microsoft to cut all military ties with Israel after partial service suspension
  • Tech giant halts Israeli access to some technologies linked to mass surveillance of Palestinians
  • Campaign group steps up protests against Microsoft, demanding聽a 鈥榙igital arms embargo鈥

LONDON: Human rights groups and activists welcomed Microsoft鈥檚 suspension of Israeli military access to some technologies linked to mass surveillance of Palestinians, urging the company to go further and end all contracts with Israel.

The decision, announced by Microsoft President Brad Smith on Thursday, followed an investigation by The Guardian, +972 Magazine, and Local Call, which revealed that Unit 8200, Israel鈥檚 spy agency, used Microsoft鈥檚 Azure cloud platform to store and process vast amounts of Palestinian phone calls in Gaza and the West Bank as part of a mass surveillance program.

Microsoft said it acted after reviewing the reports and had blocked the unit鈥檚 access to some cloud storage and AI services.

Agnes Callamard, secretary-general of Amnesty International, urged the tech giant to investigate all its other dealings with the Israeli military to ensure they do not contribute to Israel鈥檚 鈥渉uman rights violations against Palestinians.鈥

She urged other tech companies to suspend similar technology and military sales and called for accountability as Israel鈥檚 campaign in Gaza continues to cause mass civilian casualties, displacement and famine.

鈥淭here must be an end to the impunity that Israel has enjoyed and flouted,鈥 said Callamard, urging states to 鈥渓ive up to their legal obligations toward bringing Israel鈥檚 genocide.鈥

The worker-led 鈥淣o Azure for Apartheid鈥 campaign group, which has lately escalated protests against Microsoft for its ties with Israel, welcomed the partial suspension but said it was 鈥渋nsufficient.鈥

The group reiterated its call for a complete suspension of Microsoft鈥檚 ties with the Israeli military and vowed to continue protests until that demand is met.

鈥淲e know that this is not enough,鈥 Hossam Nasr, one of the group鈥檚 organizers, told Arab News.

鈥淢icrosoft has only disabled a small subset of services to only one unit in the Israeli military. The vast majority of Microsoft鈥檚 contract with the Israeli military remains intact.鈥

He said continuing ties with the military while it carries out its relentless campaign in Gaza is 鈥渦nconscionable and morally indefensible for Microsoft.鈥

Nasr, a former Microsoft employee who was fired last year for holding an 鈥渦nauthorized鈥 vigil for Palestinian victims of Gaza, was one of seven protesters arrested after staging a a sit-in at the office of the Microsoft president in Washington. He said Microsoft鈥檚 suspension of some cloud services to Unit 8200, one month after the sit-in and repeated protests, demonstrated that the company had yielded to pressure.

Nasr said that although Microsoft鈥檚 response was 鈥渋nadequate,鈥 it marked the first instance of a US technology company halting the sale of certain services to the Israeli military 鈥渟ince the start of Gaza genocide.鈥

The campaign group, which gathered over 2,000 signatures from Microsoft employees and held demonstrations outside the company鈥檚 Washington headquarters last month, described its demand as part of a broader push for a 鈥渄igital arms embargo鈥 in parallel with weapons embargoes being imposed by governments worldwide.

In his official statement on Thursday, Smith said investigations were continuing.

Despite the suspension, he said that the company will continue to provide cybersecurity support to Israel and regional partners under existing agreements.


Nexstar and Sinclair bring Jimmy Kimmel鈥檚 show back to local TV stations

Nexstar and Sinclair bring Jimmy Kimmel鈥檚 show back to local TV stations
Updated 27 September 2025

Nexstar and Sinclair bring Jimmy Kimmel鈥檚 show back to local TV stations

Nexstar and Sinclair bring Jimmy Kimmel鈥檚 show back to local TV stations

LOS ANGELES: Nexstar Media Group joined Sinclair Broadcast Group in bringing Jimmy Kimmel鈥檚 late-night talk show back to its local TV stations on Friday night, ending a dayslong TV blackout for dozens of cities across the US
The companies suspended the program on Sept. 17 over remarks the comedian made in the wake of conservative activist Charlie Kirk鈥檚 killing. Disney-owned ABC suspended Kimmel the same day, following threats of potential repercussions from the Trump-appointed head of the Federal Communications Commission.
The move Friday means 鈥淛immy Kimmel Live!鈥 will return to local TV on Nexstar鈥檚 28 ABC affiliates, from Topeka, Kansas, to New Orleans, along with Sinclair鈥檚 38 local markets, from Seattle to Washington D.C.
Kimmel鈥檚 suspension lasted less than a week, while the affiliate blackout stood for just over a week.
When the boycott began, Sinclair, which is known for its conservative political content, called on Kimmel to apologize to Kirk鈥檚 family. Taking it a step further, the company asked him to 鈥渕ake a meaningful personal donation鈥 to Turning Point USA, the nonprofit that Kirk founded.
On the day Kirk was killed, Kimmel shared a message of support for Kirk鈥檚 family and other victims of gun violence on social media, which he reiterated during his Tuesday return to ABC. He had also called the conservative activist鈥檚 assassination a 鈥渟enseless murder鈥 prior to being taken off air.
Kimmel鈥檚 original comments didn鈥檛 otherwise focus on Kirk. He instead lambasted President Donald Trump and his administration鈥檚 response to the killing. On his first show back Tuesday, the comedian did not apologize, but did say 鈥渋t was never my intention to make light of the murder of a young man鈥 and acknowledged that to some, his comments 鈥渇elt either ill-timed or unclear or maybe both.鈥
He also used a blend of humor and pointed messages to emphasize the importance of free speech.
Maryland-based Sinclair and Texas-based Nexstar continued to preempt the show for three days even after ABC and Disney returned it to national airwaves.
New episodes of the show air Monday through Thursday. Friday night鈥檚 rerun will be of Tuesday鈥檚 show 鈥 so viewers of Sinclair stations can see Kimmel鈥檚 emotional return to the air. Viewers will have to wait until Monday to get the host鈥檚 take on the latest moves.
In its statement Friday, Sinclair pointed to its 鈥渞esponsibility as local broadcasters to provide programming that serves the interests of our communities, while also honoring our obligations to air national network programming.鈥
The company added that it had received 鈥渢houghtful feedback from viewers, advertisers and community leaders,鈥 and noticed 鈥渢roubling acts of violence,鈥 referencing the shooting into the lobby of a Sacramento station.
Sinclair said its proposals to Disney to strengthen accountability, feedback and dialogue and appoint an ombudsman had not yet been adopted.
In a similar statement Friday, Nexstar said it appreciated Disney鈥檚 approach to its concerns and that it 鈥渞emains committed to protecting the First Amendment鈥 while airing content that is 鈥渋n the best interest of the communities we serve.鈥
Both companies said their decisions were not affected by influence from government or anyone else.
Disney representatives declined comment.
As a result of Sinclair and Nexstar鈥檚 boycott, viewers in cities representing roughly a quarter of ABC鈥檚 local TV affiliates had been left without the late-night program on local TV. The blackouts escalated nationwide uproar around First Amendment protections 鈥 particularly as the Trump administration and other conservatives police speech after Kirk鈥檚 killing. They also cast a spotlight on political influence in the media landscape, with critics lambasting companies that they accuse of censoring content.
Ahead of his suspension, Kimmel took aim at the president and his 鈥淢AGA gang鈥 of supporters for their response to Kirk鈥檚 killing, which Kimmel said included 鈥渇inger-pointing鈥 and attempts to characterize the alleged shooter as 鈥渁nything other than one of them.鈥
These remarks angered many supporters of Kirk 鈥 as well as FCC Chairman Brendan Carr, who accused Kimmel of appearing to 鈥渄irectly mislead the American public鈥 with his remarks about the man accused of the killing. Ahead of Kimmel鈥檚 suspension, Carr warned that Disney and ABC鈥檚 local affiliates could face repercussions if the comedian was not punished.
He later applauded Sinclair and Nexstar, for their decisions to preempt the show.
Sinclair Vice Chairman Jason Smith on the day the blackout began called Kimmel鈥檚 comments 鈥渋nappropriate and deeply insensitive鈥 and said that ABC鈥檚 suspension wasn鈥檛 enough. Smith added that Sinclair appreciated Carr鈥檚 comments 鈥 and called for 鈥渋mmediate regulatory action.鈥
While local TV affiliates broadcast their own programming, such as local news, they also contract with larger national broadcasters 鈥 and pay them to air their national content, splitting advertising revenue and fees from cable companies.
Matthew Dolgin, senior equity analyst at research firm Morningstar, said he wasn鈥檛 surprised by Kimmel鈥檚 return to the local stations.
鈥淭he relationship with Disney is far too important for these firms to risk,鈥 Dolgin said. And setting aside legal rights from either side, he added, 鈥淒isney would鈥檝e been free to take its affiliate agreements elsewhere in 2026 if these relationships were too difficult. That scenario would be devastating to Nexstar and Sinclair.鈥


TikTok is 鈥榓 real space for change,鈥 says Saudi creator chosen for 2025 Change Makers program

TikTok is 鈥榓 real space for change,鈥 says Saudi creator chosen for 2025 Change Makers program
Updated 26 September 2025

TikTok is 鈥榓 real space for change,鈥 says Saudi creator chosen for 2025 Change Makers program

TikTok is 鈥榓 real space for change,鈥 says Saudi creator chosen for 2025 Change Makers program
  • Five-month program to support creators with training, real-life opportunities

DUBAI: Two content creators from 黑料社区, Haya Sawan and Eman Gamal, are among 50 selected worldwide for TikTok鈥檚 2025 Change Makers program.

Now in its second year, the program aims to spotlight and amplify 鈥渕ission-driven creators making a positive impact鈥 both on and off the platform, according to TikTok.

Sawan is a Saudi entrepreneur and motivational speaker focused on health and wellness.

She founded fitness initiative SheFit in 2019, serves on the board of the Saudi Surfing Federation, and is managing partner of the fitness space Motion Academy.

鈥淔or me, storytelling is a catalyst, uniting different fields to ignite curiosity, fuel action, and guide people toward meaningful impact,鈥 Sawan told Arab News.

Gamal is a licensed pharmacist, clinical nutrition specialist, mental health advocate, and public speaker. She has worked as a medical representative with regional firms including the Saudi Pharmaceutical Industries & Medical Appliances Corp.

Along with health and nutrition, her content also focuses on technology and innovation. She said she enjoys sharing insights that have made a difference in her life, hoping they will positively impact her audience as well.

鈥淔or me, TikTok isn鈥檛 just a platform; it鈥檚 a real space for change,鈥 she added.

This year, TikTok also selected Yara Bou Monsef, who is based in Lebanon and the UAE, to join the program.

She first began making TikTok videos to teach sign language. Now, her content blends humor, lifestyle, and fashion with sign language awareness and education.

Her goal is to connect with her audience and make people 鈥渇eel seen and welcome,鈥 whether by teaching sign language or sharing life in Beirut and Dubai, she said, adding: 鈥淚f one viewer feels included because of a story I share, that鈥檚 what success looks like to me.鈥

The five-month program will see TikTok support the selected creators with training and resources to further their growth on the platform. It will also host events and provide real-life opportunities to help the creators network and build connections.

Kinda Ibrahim, regional general manager of operations for the Middle East, Africa, Turkey, Pakistan, Central & South Asia, at TikTok, said: 鈥淲e are incredibly proud to see creators from the MENA region on TikTok鈥檚 2025 Change Makers list.

鈥淭heir passion and creativity show TikTok鈥檚 dedication to not just content creation, but for real change that touches lives and connects communities across the region and beyond.鈥

 


Spotify introduces measures to tackle AI misuse

Spotify introduces measures to tackle AI misuse
Updated 26 September 2025

Spotify introduces measures to tackle AI misuse

Spotify introduces measures to tackle AI misuse
  • Company urges musicians, producers to adopt new standard

DUBAI: Spotify is rolling out new policies to curb misuse of artificial intelligence and encourage greater transparency from artists and publishers about their use of AI on the platform.

Akshat Harbola, Spotify鈥檚 managing director for the Middle East, North Africa, and South Asia, told Arab News: 鈥淓very industry is reflecting on the implications of AI right now, and music is no exception.鈥

The company wants to be thoughtful and responsible in its approach, putting the artist at the center, he added.

As part of this effort, Spotify is urging musicians and producers to adopt a new standard developed by the Digital Data Exchange, a standards-setting organization for the music industry.

Although the system works on a voluntary basis, Spotify said more than 15 labels and distributors had committed to comply with these standards.

The company is also planning to remove tracks impersonating an artist鈥檚 voice without consent, and to crack down on fraudulent uploads to artist profiles.

Additionally, over the coming months, Spotify will roll out a music spam filter targeting mass uploads, duplicates, and other spammy practices, which it said are easier to carry out with AI.

The audio streamer will keep updating its policies and tools as it learns more about 鈥渉ow AI fits into the future of music,鈥 Harbola said.

The need for such safeguards became apparent earlier this year when viral band The Velvet Sundown were revealed to be entirely AI-generated 鈥 from lyrics and compositions to their virtual members.

The group, which had millions of Spotify streams, eventually admitted on social media they were a 鈥渟ynthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence.鈥

On their online profiles, the band are described as: 鈥淣ot quite human; not quite machine. The Velvet Sundown lives somewhere in between.鈥

For Spotify, the use and abuse of AI in music is not 鈥渏ust about one AI-generated band or a fleeting online trend,鈥 but rather 鈥減art of a broader cultural shift we鈥檙e all experiencing together,鈥 Harbola said.

He added: 鈥淲hether music is AI-assisted or not, our focus is on helping real artists connect with listeners and upholding the trust and authenticity that make music so powerful.鈥