Saudi Food Show drives innovation, strategic growth to accelerate thriving market

Special Saudi Food Show drives innovation, strategic growth to accelerate thriving market
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Areej Al-Shareef was among the highly influential culinary experts present, captivating the crowds with her expertise and showcasing the rich, authentic flavors of the Kingdom. (Supplied)
Special Saudi Food Show drives innovation, strategic growth to accelerate thriving market
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Attendees sample the fare at Saudi Food Show 2025 in the Riyadh Front Exhibition and Conference Center. (Supplied)
Special Saudi Food Show drives innovation, strategic growth to accelerate thriving market
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A session in progress at Saudi Food Summit 2025 at the Riyadh Front Exhibition and Conference Center. (Supplied)
Special Saudi Food Show drives innovation, strategic growth to accelerate thriving market
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Attendees sample the fare at Saudi Food Show 2025 in the Riyadh Front Exhibition and Conference Center. (Supplied)
Special Saudi Food Show drives innovation, strategic growth to accelerate thriving market
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Attendees sample the fare at Saudi Food Show 2025 in the Riyadh Front Exhibition and Conference Center. (Supplied)
Special Saudi Food Show drives innovation, strategic growth to accelerate thriving market
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Attendees sample the fare at Saudi Food Show 2025 in the Riyadh Front Exhibition and Conference Center. (Supplied)
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Updated 14 May 2025

Saudi Food Show drives innovation, strategic growth to accelerate thriving market

Saudi Food Show drives innovation, strategic growth to accelerate thriving market
  • Kingdom’s cuisine ambassador Areej Al-Shareef captivates the crowds with her expertise
  • Areej Al-Shareef: Cooking is my passion, I don’t really focus too much on recipes and I try to give the real flavour but with a different kick

RIYADH: The Saudi Food Show 2025 at the Riyadh Front Exhibition and Conference Center from May 12–14 transformed the space into a vibrant hub as thousands explored, tested and experienced cutting-edge products and innovations.

The event was designed to showcase and elevate the nation’s billion-dollar food market.

Among those to gather were top business leaders and buyers from around the world who joined experts in the capital to embrace new opportunities and fuel the country’s food sector.

At a time where the Kingdom’s F&B market is projected to reach $24.29 billion by the end of this year, Fawaz Shakaa, CEO of Farm Dairy Company and board member of the Jordan Chamber of Industry, said that he was seeing the benefits of participation.

“Consumption patterns in the country are clearly evolving, as more consumers show a growing preference for international products. At the same time, the Kingdom is growing rapidly and is attracting different tourists from around the world, making it a key market. As such, the Saudi Food Show allows us to network and do business with one another, benefitting both Saudi and Jordan,” he said.

Bandar Okrin, CEO of Saudi-born Kinza, said that consumers were at the forefront of its strategy.

“We focus more on the consumer’s preferences as we believe they are key to success in the future. We are placing more emphasis on utilising Saudi ingredients in our products, which is a top priority, while empowering local talent to grow our brand and contribute to the Vision 2030 strategy.”

Guadalupe Miranda, CEO of Mexico’s iAURA, said that they engaged with more than 100 potential buyers, generating significant interest in its portfolio of products, and confirmed they will return next year after being impressed with the scale of the event.

He said: “We have already decided that we will return every year as we have seen strong interest from businesses in our chickpeas, which are exclusively produced in Mexico. This is no surprise as it is widely used for hummus — one of the most popular dishes in this region.”

At the Saudi Food Summit, the audience gained a fascinating insight into the trends and growth opportunities in the retail sector from expert speakers in the public and private sectors.

Justin Emmanuel Steinbach, CEO of IFFCO Professional, Manuel Garabato, marketing director of Global Emerging Markets, General Mills, Bobby Rajendran, CEO of Tamimi Markets, and Jens Sievert, director — international design and branding — Daymon, spoke about why organizations needed to embrace AI in their day-to-day operations, explaining how it could speed up experimentation, simulation and decision-making.

The interactive Top Table Saudi continued with both Saudi and international chefs delivering engaging masterclasses, and showcased signature dishes while providing a glimpse into the future of gastronomy.

Top Chef Middle East participant and esteemed Saudi cuisine ambassador, Areej Al-Shareef, was among the highly influential culinary experts present, captivating the crowds with her expertise and showcasing the rich, authentic flavors of the Kingdom.

“Cooking is my passion, I don’t really focus too much on recipes and I try to give the real flavour but with a different kick,” she said. “There are so many fresh ingredients in which I use, and people will now know which they can put in their dishes.”

Another chef, Azzam Al-Sowayan, sous chef at the Fairmont Riyadh, said: “Saudi cuisine has incredibly rich and abundant ingredients. Blending global cuisine with Saudi flavours may seem easy to attempt but can be challenging to perfect. My advice for anyone wanting to become a chef is that patience and endurance are key to overcoming the challenges that go side-by-side to becoming a successful chef.”

Matthews Matthew, managing director of Matt Media LLC and editor of Food Business Gulf & Middle East, Gulf Agriculture, and Livestock and Poultry Middle East Magazine told Arab News: “Saudi Food 2025, the region’s premier F&B exhibition, was an exceptional platform for networking and relationship-building. We connected directly with industry leaders, including manufacturers, suppliers, distributors and decision-makers. It also strengthened our media partnerships, enabling us to build collaborations with event organizers.”

The winners of the Saudi Food Excellence Awards were also announced. Euroaliment Proveedor Alimantos Calidad took the best gourmet product prize for their Pons Janiroc Lecciana Organic Extra Virgin Olive Oil. Neon Sanayi Ve Gida won best coffee innovation for their Turkish Coffee Mocha with Orange Essence. Best Innovative Packaging went to Le Bonheur for their set of three pralines featuring a musical barrel organ.

Coppola Foods won best food innovation for their Fabulous Organic Hazelnut and Cocoa Spread. Best Saudi-made went to Gandour’s Tamria cakes, crafted using premium dates sourced exclusively from Saudi farmers.

Spice Affair/Nutrivilla Foods Inc. was named winner of best health product for their Golden Booster Latte & Smoothie Mix, while Parmafood Group won best plant-based product for their cashew “Tina” plant-based ricotta cheese alternative.

Best dairy product went to Gundogdu for their Poucheese Bohca Peyniri. Best beverage product was awarded to Habso Drinks for their Black Seed Sparkling Infusion; and best snack product went to Nestle for their Fitness Fiber no-added-sugar cereal bar.

The food show, which ended on Wednesday, was inaugurated on Monday by Dr. Abdullah Al-Rabeeah, supervisor-general of KSrelief, who was accompanied by Majed bin Rafid Al-Argoubi, CEO of the Saudi Authority for Industrial Cities and Technology Zones, or MODON, as they toured the exhibition.

Speaking at the food summit, Al-Argoubi said that the Kingdom’s efforts to localize the food industry and ensure food security reflected its commitment to contributing to global food security by empowering research, development and innovation, and strengthening supply chains — positioning as a vital partner in securing food for the world.

He added that the number of food manufacturing facilities within MODON’s cities has surpassed 1,400 factories, contributing to the creation of more than 90,000 jobs.

The food show, held in partnership with MODON, has attracted more than 1,300 exhibitors from around the world. The first day saw the signing of several food industry and logistics contracts exceeding SR600 million ($160 million), with Kudu and Yousef Abdul Latif Jameel Group among the organizations to put pen to paper.


Scientists seek to tap Kingdom’s geothermal energy

Scientists seek to tap Kingdom’s geothermal energy
Updated 7 sec ago

Scientists seek to tap Kingdom’s geothermal energy

Scientists seek to tap Kingdom’s geothermal energy
  • Renewable source can help meet demand from desalination, cooling, experts say
  • KAUST-led feasibility project may help shape future energy policies

RIYADH: A constant source of energy beneath the Earth’s surface is showing promise for ’s cooling and desalination needs, and some experts believe it could even surpass the potential of solar and wind in some cases.

Unlike other renewables that depend on sunshine or wind, geothermal energy flows steadily underground, offering year-round baseload power. It can be tapped by drilling wells to bring heat to the surface, which is either turned into steam to turn turbines and generate electricity, or used directly for cooling and desalination.

For the Kingdom, which faces soaring demand for air conditioning and potable water, it could provide a cleaner and more resilient alternative to fossil fuels.

The King Abdullah University of Science and Technology, in partnership with KSA-headquartered TAQA Geothermal, is testing the potential of geothermal energy through a pilot project that seeks to guide national energy policies and encourage wider development of geothermal resources.

Thomas Finkbeiner, a research professor at KAUST and one of the leaders of the initiative, said the energy source could play a central role in the Kingdom’s future.

“I think it should be a major part of the effort and not just because of the sustainable energy it provides,” he told Arab News.

“Alternative solutions for district cooling and desalination would reduce domestic petroleum consumption … and decentralize the grid, which makes the grid less vulnerable and more resilient.”

Geothermal required “a multidisciplinary collaboration that will lead to new technologies in multiple fields and generate employment opportunities for young engineers and scientists,” he said.

He also highlighted its global potential.

“Absolutely it can play a major role, and unlike solar, wind and water, which are limited by geography and climate, geothermal is available everywhere and all the time … it provides baseload and complements all other renewable energies. Thus it is not a competition and a question of one or the other.”

Hurdles and perceptions

Despite these advantages, geothermal accounts for less than 0.36 percent of global electricity generation, according to a paper by the King Abdullah Petroleum Studies and Research Center. Current installed capacity worldwide is just 16 gigawatts, compared with about 2,000 GW of solar.

Finkbeiner said limited understanding and perception had contributed to the discrepancy.

“I think part of it is marketing and not scientific. The efficiency and reliability of geothermal in some cases surpasses solar and wind but these two get more attention in the news,” he said.

“Another factor is the high upfront capital expenditure resulting from drilling — in other words, economics.”

The cost of geothermal development remains one of its biggest hurdles. Exploration is expensive and construction demands major investment in drilling, infrastructure, power plants and transmission lines — factors that have deterred energy firms from venturing into the sector.

“The main challenges lie in successful drilling. This is the most expensive part of any geothermal project,” Finkbeiner said.

“Maintaining hole integrity during well construction is key … finding an aquifer with sufficient sustained flow rate is another challenge.

“However, all of these are well known and mitigated given the tremendous amount of pre-existing experience from the petroleum industry in KSA.”

On the environmental risk, he said: “Risks of minor earthquakes can never be excluded but should be minimal. Our project will not induce major pressure changes in any of the targeted aquifers.”

Saudi applications

’s geography makes cooling and desalination especially critical. About 90 percent of the Kingdom is desert and with water scarcity a pressing issue, desalination plants on the Red Sea remain vital for drinking water and agriculture.

But desalination is highly energy intensive and geothermal heat can provide a cost-effective and steady power source to drive the process.

“In the KSA it is mostly useable for district cooling and desalination, while some areas may also benefit from heating (during winter months),” Finkbeiner said.

“Another use is algae cultivation (algae as feedstock for animals). More important to temperature is the flow rate with which hot fluids come to surface — the higher the flow rate the more effective the geothermal system.”

The pilot project has already drilled a 400-meter well to measure subsurface temperatures and collect acoustic and thermal data. This is equipped with fiber optic sensors and geophones to guide future drilling campaigns.

“This information is very valuable for planning deeper geothermal wells, which is the next step in our project,” Finkbeiner said.

Economic and policy support

Experts believe geothermal could also provide new economic opportunities. Finkbeiner said that subsurface brines could hold valuable minerals such as lithium. If proven viable, this could create an additional income stream alongside clean energy production.

Preliminary assessments suggest has the potential to add 1 GW of geothermal installed capacity by 2035, contributing to its target of generating 50 percent of electricity from renewables.

However, reliable estimates of reserves will require further exploration and drilling, according to the KAPSARC paper.

Hesham Abualkhair, an economic policy expert, told Arab News that geothermal energy’s main edge was its reliability.

“Unlike solar and wind, it operates 24/7 without the need for large-scale energy storage,” he said.

“This characteristic can strengthen grid stability and reduce reliance on fossil fuel backup plants.”

For , ground source heat pumps could cut cooling demand by up to 60 percent compared with conventional air conditioning, while geothermal-powered desalination could lower costs and improve efficiency over time.

Still, Abualkhair said that geothermal was underrepresented in investor portfolios across the Middle East.

“While solar PV and wind projects attract multibillion-dollar investments backed by the Kingdom’s National Renewable Energy Program, geothermal remains at the pilot and feasibility stage,” he said.

He argued that policy measures could unlock investment, including risk-sharing funds, long-term power purchase agreements and streamlined licensing for subsurface resources, and pointed to models from Iceland, Turkey and Kenya, where government-led mapping, incentives and risk mitigation have spurred large-scale geothermal adoption.

Vision 2030

Geothermal could help achieve its Vision 2030 target of deriving half of its electricity from renewables, while ensuring grid stability, Abualkhair said.

Its 24/7 dispatchable nature would complement solar and wind, reduce reliance on fossil-fuel backup plants and support the growth of new green industries such as renewable-powered desalination and sustainable district cooling.

“Geothermal fits squarely within Vision 2030’s ambition to have 50 percent of power from renewable sources by 2030 while ensuring grid stability,” he said.

“Additionally, it can unlock new industries, enhance export potential and provide long-term, low-carbon infrastructure opportunities aligned with global ESG trends.”


Saudi FM discusses Gaza with Iranian, Syrian counterparts

Saudi FM discusses Gaza with Iranian, Syrian counterparts
Updated 3 min 39 sec ago

Saudi FM discusses Gaza with Iranian, Syrian counterparts

Saudi FM discusses Gaza with Iranian, Syrian counterparts
  • Prince Faisal said that the Palestinian people were facing “the most horrific forms of oppression and genocide” at the OIC meeting

JEDDAH: Saudi Foreign Minister Prince Faisal bin Farhan met with his Iranian counterpart, Abbas Araghchi, on Monday on the sidelines of the 21st extraordinary session of the Organization of Islamic Cooperation’s Council of Foreign Ministers to discuss Israel’s ongoing aggression against the Palestinians.

The two also reviewed Saudi-Iranian ties and prospects for strengthening them, alongside regional and international developments, with a focus on the situation in Gaza and efforts to address it, the Saudi Press Agency reported.

Prince Faisal also met with the Syrian foreign minister Asaad Al-Shaibani to discuss similar topics, SPA added.

Prince Faisal with Al-Shaibani in Jeddah. (OIC)

Earlier during the extraordinary session, Prince Faisal said that the Palestinian people were facing “the most horrific forms of oppression and genocide” due to Israel’s ongoing assault, calling it an unprecedented violation of international law.

Speaking during the meeting held at the organization’s headquarters in Jeddah, Prince Faisal stressed that “international silence regarding these crimes exacerbates the tragedy and undermines prospects for peace and security in the region and the world.”

The Saudi foreign minister also held talks with counterparts from Egypt, Algeria, Pakistan and The Gambia.


9,900 students join Mawhiba Classes program

9,900 students join Mawhiba Classes program
Updated 57 min 42 sec ago

9,900 students join Mawhiba Classes program

9,900 students join Mawhiba Classes program
  • Mawhiba Classes program is currently implemented in more than 190 schools across 17 cities
  • Program aims to provide gifted students with support through specialized classes taught by highly qualified teachers

RIYADH: More than 9,900 students have enrolled in the Mawhiba Classes program at the start of the new academic year, the Saudi Press Agency reported on Monday.

The initiative is offered by the King Abdulaziz and His Companions Foundation for Giftedness and Creativity, known as Mawhiba, in partnership with distinguished schools across the Kingdom.

The Mawhiba Classes program is currently implemented in more than 190 schools across 17 cities, targeting public and private schools that meet high standards in infrastructure, teaching methods, and assessment practices.

The program aims to provide gifted students with support through specialized classes taught by highly qualified teachers.

Students benefit from Mawhiba’s enrichment curricula, designed to develop their skills and creative abilities, the SPA reported.

Since its first edition in 2009, the program has grown significantly — from 185 students in 28 schools to the more than 9,900 students this year.


Third Royal Saudi Air Defense Forces unit completes THAAD training in US

Third Royal Saudi Air Defense Forces unit completes THAAD training in US
Updated 25 August 2025

Third Royal Saudi Air Defense Forces unit completes THAAD training in US

Third Royal Saudi Air Defense Forces unit completes THAAD training in US
  • Graduates studied in cooperation with US military at Fort Bliss, Texas
  • Terminal High Altitude Area Defense system is one of world’s most advanced missile defense technologies

RIYADH: The Royal Saudi Air Defense Forces has graduated a third unit capable of operating the Terminal High Altitude Area Defense system following weeks of specialized training at Fort Bliss in El Paso, Texas.

The operation and maintenance crews were trained to use the Terminal High Altitude Area Defense system, which is one of the world’s most advanced missile defense technologies and a key component of the country’s air defenses.

The graduates completed a range of programs, including technical and operational training, combat simulation and advanced field exercises.

These were conducted under the supervision of the manufacturer’s experts and in cooperation with the US military as part of a joint defense agreement, the Saudi Press Agency reported.

’s training program aligns with the Ministry of Defense’s strategy to enhance military capabilities and improve combat readiness in line with Saudi Vision 2030.

The Kingdom introduced its first THAAD battery with a ceremony in Jeddah in July.

US-built THAAD systems are capable of intercepting short (up to 1,000 km), medium (1,000-3,000 km) and intermediate (3,000-5,000 km) range missiles inside or outside of the Earth’s atmosphere.

According to the US Congress website, a THAAD battery is usually made up of 90 soldiers, six truck-mounted launchers, 48 interceptors, radar units and a communications component.

As part of its Vision 2030 goals to localize defense manufacturing, successfully manufactured parts for the THAAD system for the first time earlier this year.

The achievement followed two contracts signed during the 2024 World Defense Show in Riyadh, as part of a broader strategy to localize key THAAD components. They built on previous efforts announced at the 2022 show, including initiatives to produce missile containers and launch platforms.


Saudi, Iraqi foreign ministers discuss Gaza crisis on sidelines of OIC meeting

Saudi, Iraqi foreign ministers discuss Gaza crisis on sidelines of OIC meeting
Updated 25 August 2025

Saudi, Iraqi foreign ministers discuss Gaza crisis on sidelines of OIC meeting

Saudi, Iraqi foreign ministers discuss Gaza crisis on sidelines of OIC meeting

JEDDAH: Saudi Foreign Minister Prince Faisal bin Farhan on Monday met with his Iraqi counterpart Fuad Mohammed Hussein on the sidelines of the 21st Extraordinary Session of the Organization of Islamic Cooperation Council of Foreign Ministers in Jeddah, the Saudi Press Agency reported.

The two sides discussed the ongoing Israeli aggression against the Palestinian people, reviewed Saudi-Iraqi relations, and exchanged views on regional developments, particularly the situation in Gaza and efforts to address the humanitarian crisis.

Earlier on Monday during the OIC meeting, Prince Faisal said that Israel's continued violations in the enclave were undermining international efforts to achieve a two-state solution.