With Maaden partnership, LIV Golf rebrands US event

With Maaden partnership, LIV Golf rebrands US event
‘LIV Golf Virginia presented by Maaden’ will be held at northern Virginia’s iconic Robert Trent Jones Golf Club, host of the first four Presidents Cup.
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Updated 10 May 2025

With Maaden partnership, LIV Golf rebrands US event

With Maaden partnership, LIV Golf rebrands US event

LIV Golf unveiled a new identity for its eighth event on the 2025 schedule: LIV Golf Virginia presented by Maaden. The next stop on the league’s calendar will be held on June 6-8 at northern Virginia’s iconic Robert Trent Jones Golf Club, host of the first four Presidents Cup tournaments in the US and the Solheim Cup last September. The new naming rights reflect the league’s connection to the Commonwealth of Virginia and underscore the state’s bold vision to elevate professional golf through innovation, entertainment, and global reach.

Evolving from its former name LIV Golf DC, the tournament embraces Virginia’s distinct regional pride while advancing LIV Golf’s mission to build the sport’s most forward-thinking global league. Developed in collaboration with the Virginia Tourism Corporation and LIV Golf partner Maaden, one of the world’s fastest-growing mining and metals companies headquartered in , the event champions community engagement and cross-sector innovation.

“With LIV Golf Virginia presented by Maaden, we’re strengthening our connection to the Commonwealth and celebrating the local pride that drives this world-class event,” said Ross Hallett, executive vice president and head of events at LIV Golf. “This evolution reflects our mission of bringing bold energy, global vision, and an unforgettable next-gen fan experience to every stop on our schedule.”

As part of the announcement, n Mining Company, known as Maaden, has launched their new partnership-focused campaign titled “Unearth Your Potential.” The campaign features LIV Golf stars Bryson DeChambeau, Sergio Garcia and Carlos Ortiz showing off their skills in a closest to the hole challenge, unveiling a mix of strategy, teamwork and fun that embody the league’s identity. “Unearth Your Potential” is inspired by LIV Golf’s impact and sustainability strategy and highlights the dedication to craft that is needed from both golfers and professionals alike to unearth and maximize their potential — both within the world of golf and within the mining industry.

Bob Wilt, CEO at Maaden, said: “LIV Golf Virginia presented by Maaden is more than a tournament — it’s a powerful expression of global collaboration and shared ambition. Our partnership with LIV Golf reflects a mutual drive to innovate, inspire and shape what’s next, both on the course and far beyond it.”

Maaden’s partnership brings bold branding, immersive activations, and elevated hospitality to the event. The event will showcase LIV Golf’s signature format: 54 holes of high-energy individual and team-based competition with unrivaled access, nonstop action, and an atmosphere that blends elite golf with culture, music, and digital engagement — hallmarks of the LIV Golf experience.


Syria is online: Syrian Pavilion debuts at GITEX Expand North Star 2025 in Dubai

Syria is online: Syrian Pavilion debuts at GITEX Expand North Star 2025 in Dubai
Updated 11 October 2025

Syria is online: Syrian Pavilion debuts at GITEX Expand North Star 2025 in Dubai

Syria is online: Syrian Pavilion debuts at GITEX Expand North Star 2025 in Dubai

For the first time, the Syrian Pavilion will take part in GITEX Expand North Star 2025, the world’s largest event for innovation and entrepreneurship, held in Dubai from Oct. 12 to 15, 2025. Under the slogan “Syria is Online,” the pavilion highlights the nation’s re-emergence in the global digital economy, showcasing Syrian talent, creativity, and innovation to international investors and technology leaders.

The pavilion will serve as a dynamic hub for Syrian startups and entrepreneurs to present their projects to top investors and partners, shedding light on inspiring success stories from across the tech ecosystem. It aims to build bridges for collaboration, employment, and cross-border partnerships.

Key highlights include:

  • Startup pitches at the Syrian Pavilion and on North Star’s main stages.
  • Panel discussions and interactive sessions on the future of technology and entrepreneurship in Syria.
  • Networking events connecting founders, investors, and organizations.

Empowering the next generation of Syrian talent

Bassel Yassine Ojjeh, chairman of SYNC and organizer of the Syrian Pavilion, said: “Our slogan ‘Syria is Online’ is a mission. We’re working to build a strong technological ecosystem that creates real opportunities for Syrian youth. Our goal is to generate 25,000 tech-related jobs within five years. Participating in GITEX Expand North Star is a vital step toward that goal — an opportunity to showcase Syrian talent and build partnerships that open doors for a new generation shaping the digital future.”

Backed by local and international support

The initiative is supported by the Syrian Business Council, SYNC, and the US–Syria Business Council, reflecting growing confidence in Syrian innovation and its potential to contribute to the global digital economy.

Reconnecting Syria to the global tech map

The Syrian Pavilion is not just an exhibition space — it’s a strategic platform positioning Syria as a hub for technology, creativity, and entrepreneurship. This milestone participation marks a turning point for Syria’s digital revival, connecting its innovators to the world and creating long-term economic opportunities.

GITEX Expand North Star 2025 is running from Oct. 12-15 at Dubai Harbor.


Global collaboration key to building a zero-waste world

Global collaboration key to building a zero-waste world
Updated 10 October 2025

Global collaboration key to building a zero-waste world

Global collaboration key to building a zero-waste world

The scale of the world’s waste crisis is staggering. According to the UN, humanity produces around 2.2 billion tons of municipal solid waste each year. Without urgent action, that figure could rise to 3.8 billion tons by 2050.  

For many cities, waste management has become not just an environmental but also a financial and health concern. At the recent ASEAN Governors and Mayors Forum in Kuala Lumpur, local leaders reported that up to 40 percent of their municipal budgets are spent on waste. Meanwhile, citizens across the region ingest the equivalent of a credit card’s worth of microplastics annually. 

Samed Agirbas, president of the Zero Waste Forum, argues that this is a truly global problem. “Every city and town faces the same challenge,” he says. “Waste is threatening well-being and economic prosperity, while accelerating climate change, biodiversity loss and pollution.” 

Root of the problem 

At the heart of the waste crisis is consumer behavior. A culture of convenience — where food, fashion, electronics and even construction materials are designed for short-term use — has driven unsustainable consumption and swelling landfills. Yet Agirbas points out that determined leadership can make a difference. 

In Japan, Yokohama has pursued a two-decade city-wide program of awareness campaigns, regulation and community engagement. As a result, waste levels have dropped sharply, and landfill sites are being closed. Manila, by contrast, has focused on separating organic from inorganic waste, then incinerating residual waste to generate energy. While this is a positive step, Agirbas cautions that incineration cannot be the final answer. “Waste-to-energy plants are popping up all around the world,” he says. “But it isn’t zero waste. The Zero Waste Foundation would like the world to reduce the amount of waste that needs to be incinerated. This means rethinking, reusing and recycling.”  

Local solutions, global challenges 

While cities experiment with solutions, international co-operation remains weak. Waste is still largely managed by national and municipal authorities with limited co-ordination across borders. Yet the Zero Waste Foundation, led by Agirbas, is working to change this. 

The organization promotes zero waste principles globally, lobbying at the UN General Assembly, the World Urban Forum, regional summits such as ASEAN and annual climate conferences. It also works with academics to develop practical strategies that make low-waste living accessible to ordinary people. “Conservation of resources is important,” says Agirbas. “But we must be able to find alternatives that make it possible for ordinary people to live a zero-waste lifestyle.” 

Signs of progress are emerging. In Tübingen, Germany, the introduction of a tax on disposable packaging cut waste by 15 percent within weeks. Initiatives such as this, Agirbas says, demonstrate that behavioral change is possible when governments provide the right incentives. 

A growing movement 

The foundation helped launch the first International Zero Waste Day in New York in 2023 and continues to build momentum. Its flagship upcoming event is the Zero Waste Forum in Istanbul, scheduled for Oct. 17-19. Under the theme “People. Places. Progress.,” the forum will convene leaders from governments, businesses and civil society to accelerate action. 

Key themes include: 

  • Cities as drivers of change, showing how mayors and governors are implementing zero waste locally. 
  • Business and innovation, highlighting solutions from companies and startups making reuse and repair viable. 
  • Global policy frameworks, including the UN Plastics Treaty and European packaging regulations. 
  • Technology and data, exploring AI and digital traceability to measure progress. 
  • Voices from the Global South, ensuring that solutions are inclusive and equitable. 

The forum will also see the launch of the Zero Waste International Awards, recognizing pioneering cities, companies and individuals who deliver measurable results. Another expected outcome is the establishment of a business coalition to promote circular economy models that create jobs and attract investment. 

A ministerial roundtable convened by Turkiye’s Minister of Environment, Urbanization and Climate Change Murat Kurum will focus on the alignment of zero waste policies among member states. Malaysia’s Minister of Housing and Local Government Nga Kor Ming, who is also the president of the UN Habitat Assembly, will advocate for the mainstreaming of the New Urban Agenda into the UNFCCC process at COP30. By adopting the zero waste policy, countries and cities can take action to reduce pollution and environmental degradation. 

Navigating global tensions 

Calls for multilateral action are rising, but they come at a time of geopolitical strain. Agirbas acknowledges these challenges but insists that co-operation is essential. “We don’t have a choice,” he says. “As our patron, Emine Erdogan, the first lady of Türkiye, says, we are obliged as humanity to act at once and together because we will either win or lose all together.” 

This sense of urgency is also personal. “I have a little daughter,” Agirbas adds. “I want to make sure we leave a better world for her.” 

The road ahead 

Looking to the next decade, the foundation’s mission is clear: to inspire and enable societies to rethink, reuse and recycle at scale. Collaboration will be central — working with UN agencies, national and local governments, businesses, civil society and indigenous communities. Innovation will be equally important, as new technologies and economic models will determine whether zero-waste living can be achieved by ordinary people around the world. 

“So long as there are human settlements, there will be a waste management challenge,” Agirbas reflects. “We need to create a whole-of-humanity approach that makes zero waste possible.” 

 


Alshaya Group inks deal with Shomoul Holding to invest $150m in The Avenues — Riyadh

Alshaya Group inks deal with Shomoul Holding to invest $150m in The Avenues — Riyadh
Updated 08 October 2025

Alshaya Group inks deal with Shomoul Holding to invest $150m in The Avenues — Riyadh

Alshaya Group inks deal with Shomoul Holding to invest $150m in The Avenues — Riyadh

Shomoul Holding, a subsidiary of Mabanee Company, has announced the signing of an agreement with Alshaya Group, a leading international retail franchise operator of around 70 world-class brands. 

Under the agreement, which represents an investment of $150 million by Alshaya Group, the company’s world-famous brands will open across a total leasable area of more than 50,000 square meters in 100 stores at The Avenues — Riyadh, creating jobs for 2,500 Saudi nationals.

Set to become one of the largest and most prominent shopping and leisure destinations in the Middle East and Africa region, The Avenues — Riyadh will span a land area of 390,000 square meters, with a gross leasable area of 370,000 square meters. This landmark project will feature a wide array of global retail outlets alongside exceptional leisure and entertainment concepts and is scheduled to open in the first quarter of 2027.

Waleed Alsharian, CEO of Shomoul Holding, said: “The Avenues — Riyadh represents a major milestone in our journey to create exceptional, integrated destinations that seamlessly combine retail, leisure, and hospitality. The addition of these prestigious brands from Alshaya Group will further elevate the visitor experience at one of the most anticipated shopping and entertainment hubs in and the wider region.”

John Hadden, CEO of Alshaya Group, added: “We are delighted to be part of The Avenues — Riyadh, which reflects our ongoing commitment to bringing the finest global brands and outstanding retail and leisure experiences to our customers in . With over 100 stores — including many flagship stores from our famous brands including our new partner Ulta Beauty, our first DreamWorks entertainment center, and more new brands to follow — our investment demonstrates our support of growth in the Kingdom and the employment of Saudi nationals.”

Alshaya Group’s portfolio at The Avenues — Riyadh will include a diverse range of brands including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath and Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, and Chipotle, as well as recently announced new partner Ulta Beauty. The first Ulta Beauty store in the region will open in The Avenues, Kuwait, in November. 

Last year, Alshaya Group also announced a strategic partnership with DreamWorks Animation and Universal Live Entertainment to launch the Middle East’s first DreamPlay interactive and creative entertainment center. The region’s first DreamPlay will also open at The Avenues — Riyadh, further strengthening its position as a premier, fully integrated family leisure hub.

The destination will also feature more leading entertainment experiences from Alshaya Group, including Masha and the Bear, Zafari, Cube Karting, and Sports Ultimate.


Thabet Investment and Singapore’s Five Keys launch $100m ‘Everbridge Capital’ to support fintech innovation

Thabet Investment and Singapore’s Five Keys launch $100m ‘Everbridge Capital’ to support fintech innovation
Updated 08 October 2025

Thabet Investment and Singapore’s Five Keys launch $100m ‘Everbridge Capital’ to support fintech innovation

Thabet Investment and Singapore’s Five Keys launch $100m ‘Everbridge Capital’ to support fintech innovation

In a strategic move aimed at bolstering the Saudi financial sector, Thabet Investment Company has announced a partnership with the Singaporean firm Five Keys Investment Pte. Ltd., to establish a specialized financial technology company.

Headquartered in Riyadh, Everbridge Capital, launched with an investment of SR375 million ($100 million), will provide innovative financing solutions for small and medium-sized enterprises and contribute to bridging the current financing gap in this sector, which is estimated to be more than SR300 billion.

This launch aligns with the objectives of the Financial Sector Development Program, a key component of Saudi Vision 2030, which seeks to increase SME financing from its current level of 9.4 percent to 20 percent by 2030.

Dr. Abdulelah bin Ahmed Saleh, who holds a Ph.D. from King Abdullah University of Science and Technology, has been appointed CEO of the new company.

Abdulrahman bin Ahmed Saleh, CEO of Thabet Investment, said: “The launch of Everbridge Capital demonstrates our commitment to our national role in achieving Vision 2030 by bridging the financing gap in the fintech sector and providing a growth engine for this vital industry.

Our partnership with Five Keys ensures we can deliver innovative solutions that meet global standards. Empowering SMEs and providing them with the necessary resources to succeed drives innovation and creates new opportunities for economic growth.”

Commenting on his appointment, Abdulelah said: “I am honored to lead Everbridge Capital at this pivotal stage of the Kingdom’s economic transformation.

Our mission is clear: to be the bridge that enables SMEs to cross over to growth and prosperity, turning the SR300 billion financing gap challenge into an opportunity, and actively contributing to the Financial Sector Development Program’s goal of reaching 20 percent financing. Our vision is to be the most innovative and trusted financial partner for entrepreneurs in the Kingdom.”


Moscow Startup Summit displays technologies of the future from startups worldwide

Moscow Startup Summit displays technologies of the future from startups worldwide
Updated 06 October 2025

Moscow Startup Summit displays technologies of the future from startups worldwide

Moscow Startup Summit displays technologies of the future from startups worldwide

The Moscow Startup Summit, held on Oct. 1–2, welcomed startups from around the globe to showcase future technologies. Organized by Sber and the Moscow government, the event featured more than 60 sessions and presentations by over 150 experts from Russia and abroad.

The summit’s agenda covered five key tracks catering to all participants. Main stage sessions explored global tech trends and the impact of generative AI on innovation-driven businesses. Topics included macro-trends and autonomous entrepreneurship, highlighting how generative AI transforms markets, supply chains, and partnership models.

The opening remarks were delivered via a video message by Prime Minister of Russia Mikhail Mishustin, who stressed the significance of collaborating with BRICS and SCO nations to promote tech startups.

Highlights included a panel discussion featuring Moscow Mayor Sergei Sobyanin and CEO and Chairman of the Sberbank Executive Board Herman Gref, stressing the importance of advancing new technologies, creating jobs, and attracting talented professionals by offering a comfortable lifestyle.

Gref said that Moscow now offers distinctive living conditions. These include a comfortable urban environment, an expanded subway system, and overall improvement in transportation infrastructure. Ultimately, these developments create superior living conditions for young people, encouraging them to remain in their home country, while also fostering unique opportunities for startup ventures.

Moscow, noted Sobyanin, possesses all necessary conditions for growing high-tech industrial enterprises. Entrepreneurs and businesses are actively returning to the city due to highly skilled and motivated talent pools unavailable elsewhere.

Creating a welcoming environment and new employment opportunities, Moscow invests heavily in industrial sector upgrades. Priority lies in import-substitution technologies, whose advancement fuels adjacent industries.

Both Gref and Sobyanin concurred that having the right environment is vital for fostering startups. Creating opportunities for work and living encourages young professionals to stay in their home country and pursue pioneering ideas locally.

Gref added that building environments in Russian cities is a social duty and mission of Sber. Employees at Sber take pride in their accomplishments, striving to make each project a benchmark for the nation.

A tech exhibition displayed 60 booths showcasing startups. Forty-one Russian teams joined forces with 19 international startups from Brazil, Egypt, India, Indonesia, Iran, Kazakhstan, China, Pakistan, , Uzbekistan, and France.

Another highlight was the Demo Day of the international IT accelerator Sber500. Any angel investor or venture fund representative could declare investment readiness online — either fully funding or partially joining syndicated rounds. Startups received over 1.2 billion Russian rubles ($14.6 million) in investment proposals from angels, VC funds, and investor clubs.

Final presentations were given by 30 startups, including 25 graduates of the main track and five participants from the AI-focused Sber500-GigaChat track. Session moderator Alexander Vedyakhin, Sberbank’s first deputy chairman of the executive board, said that nearly 70 percent of finalists utilized generative AI, with 48 percent classified as deep-tech projects.

Six of the 25 finalists were international, originating from India, Algeria, the UAE, South Korea, and Pakistan, while two teams had co-founders from Denmark and Iran.

Applications for the sixth wave of the accelerator program exceeded 1,900 submissions from 42 countries. Following bootcamp evaluations, 150 startups progressed, resulting in the selection of the top 25 teams. Almost 85 percent worked with AI, and 70 percent leveraged generative AI. Twelve finalists presented deep-tech projects.

Finalists demonstrated solutions spanning biomedicine (33 percent), industrial robotics and tech (15 percent), corporate software (12 percent), fundamental technologies (12 percent), construction and development (7 percent), and cybersecurity (7 percent).

Notable innovations included diagnostic platforms detecting mental disorders via lipidome blood tests, next-generation neuroprocessors turning ordinary gadgets into intelligent systems, and AI-powered photo-to-detailed-3D-model conversion technology. Also shown were 3D printing technologies for buildings of varying heights, IoT sensors with deep AI analytics for industrial machinery, and portable breath trainers paired with personalized AI assistants.

Capping the summit was the presentation of Startup Summit Awards. The award was initiated by the Moscow Government and Sber and is intended to recognize best practices in innovation and encourage large companies and investors to support tech entrepreneurs.. More than 1,700 applications were received from 79 regions of Russia. On Oct. 2, winners were honored across 17 categories, encompassing startups, investors, corporations, universities, and media outlets.