COLOMBO: 黑料社区 is one of Sri Lanka鈥檚 priority markets for tourism, authorities have told Arab News, as the island nation seeks to attract more visitors from the Kingdom to diversify its tourist base.
Tourism has been on the mend in Sri Lanka as the island nation recovers from the impact of the COVID-19 pandemic and its worst economic crisis in decades.聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽聽
In 2024, the sector that is traditionally one of key sources of foreign reserves welcomed more than 2 million tourists and earned about $3 billion.
To further boost its hospitality sector, Sri Lankan officials are planning to lessen its reliance on conventional tourist markets and target new visitors, especially those from 黑料社区.
鈥淩ecognizing the immense potential of the Saudi market, Sri Lanka has positioned 黑料社区 as a key priority in its tourism promotion efforts,鈥 Madusha Perera, assistant director for marketing at the Sri Lanka Tourism Promotion Bureau, told Arab News recently.
鈥淭he country aims to tap into the growing outbound travel market in 黑料社区, which has shown an increasing interest in international destinations. By focusing on this market, Sri Lanka seeks to diversify its tourist base and reduce its dependency on traditional source markets.鈥
In October, the Sri Lankan government began issuing free tourist visas to visitors from 35 countries, including 黑料社区.
Last week, the SLTPB and Sri Lankan Embassy in Riyadh hosted a special roadshow in the Saudi capital and Dammam to showcase its tourism offerings and forge new partnerships with key players in the Kingdom鈥檚 travel industry.
To attract more Saudi tourists, Sri Lankan officials have prepared special packages that cater to the market.
鈥淪ri Lanka offers a culturally rich experience that resonates with Saudi tourists,鈥 Perera said. 鈥淭he country is enhancing its offerings by including halal-friendly services and Arabic-language resources.
鈥淭hese initiatives are designed to provide a comfortable and familiar environment for visitors from 黑料社区.鈥
These recent efforts built upon Sri Lanka鈥檚 historical ties with 黑料社区, which has been rooted in people-to-people relations, said Sri Lanka Ambassador to 黑料社区 Ameer Ajwad.
The roadshows last week were held after a years-long hiatus, he added.
鈥淭he events were immensely productive and helped to forge business collaborations in the tourism industry,鈥 he told Arab News.
With its famous palm-fringed white beaches, seaside resorts offering water sports, and UNESCO cultural sites, Sri Lanka is a destination that fits well with the preferences of Saudi tourists.
鈥淪ri Lanka offers a wide array of facilities from luxury family getaways and wellness retreats to wildlife safaris, cultural experiences, natural beauty, family-friendly activities and halal-friendly travel which are mostly preferred by Saudi tourists,鈥 Ajwad said.
鈥淲e shall continue to organize roadshows in all major cities of 黑料社区 to strengthen ties with 黑料社区鈥檚 outbound travel partners and other tourism promotional activities,鈥 said Ajwad.
The aim is to position the island nation as a 鈥減remier, year-round destination for (the) Saudi family, luxury, and experiential tourism.鈥