Jeddah conference explores future of media under Vision 2030

King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond.” (SPA)
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King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond.” (SPA)
King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond.” (SPA)
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King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond.” (SPA)
King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond.” (SPA)
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King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond.” (SPA)
King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond.” (SPA)
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King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond.” (SPA)
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Updated 29 April 2025

Jeddah conference explores future of media under Vision 2030

King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday.
  • Event convenes more than 140 researchers, policymakers and industry leaders

RIYADH: King Abdulaziz University in Jeddah launched a Digital Communication Conference on Tuesday with the theme “Communication: Media and Beyond,” under the patronage of Makkah Deputy Gov. Prince Saud bin Mishal bin Abdulaziz.

The three-day event convenes more than 140 researchers, policymakers and industry leaders from 56 universities, other institutions and professional organizations from 13 countries, the Saudi Press Agency reported.

A highlight was the inaugural session, “Government Communication in Crises,” led by Dr. Mohammed Al-Abdulaali, assistant minister of health and the ministry’s official spokesperson.

Drawing on the Ministry of Health’s COVID-19 pandemic response, he emphasized the critical role of transparent, timely communication to guide public opinion, counter misinformation, and build societal trust through verified data and audience-tailored messaging.

He detailed strategies such as pre-emptive rumor management, multi-platform engagement via press conferences, social media and government apps, and the importance of simplifying technical information for diverse demographics.

The conference features 13 sessions, with an exhibition titled “Journey of Impact” that displays digital communication milestones, advisory meetings, a postgraduate research march and interactive workshops.

Topics span cutting-edge trends, including content creation driven by artificial intelligence, user experience design for immersive digital platforms, podcast production techniques, and advanced data analytics for public opinion mapping.

Dr. Tareef Al-Aama, the president of KAU, highlighted the university’s strategic investments in digital infrastructure and global partnerships to advance sustainable development.

He said that KAU initiatives, including smart campus projects and collaborations between industry and academia, empower students to lead in fields critical to Vision 2030, such as AI, cybersecurity and media technology.

He noted KAU’s role in community-driven projects, including digital literacy campaigns and tech incubators supporting Saudi youth.

Ayman Bajnaid, dean of the College of Communication and Media, framed the conference as a transformative platform for redefining media education globally.

He added that there is a demand for professionals adept at merging technological agility with ethical responsibility, and that this event bridges theoretical knowledge and practical innovation to support graduates.

Strategic partnerships with global tech companies, media outlets, and government bodies underpin KAU’s impact initiative, which seeks to cultivate a generation of innovators capable of addressing challenges such as digital disinformation and cybersecurity threats. 


Saudi novelist charts new territory in Arabic literature

Saudi novelist charts new territory in Arabic literature
Updated 49 min 28 sec ago

Saudi novelist charts new territory in Arabic literature

Saudi novelist charts new territory in Arabic literature
  • Saudi novelist Fatimah Al-Amro creates narratives that pulse with global appeal while remaining rooted in authentic identity

MAKKAH: In a distinctive literary experiment that blurs the lines between visual storytelling and prose, Saudi novelist Fatimah Al-Amro is charting new territory in Arabic literature. Her work merges the cinematic with the written word, creating narratives that pulse with global appeal while remaining rooted in authentic identity.

In an exclusive interview, Al-Amro opened up about her motivations, choices, and ambitious vision for the future — making clear that contemporary literature transcends the printed page to encompass image, drama, and art.

Speaking to Arab News, Al-Amro explained that featuring European model Cheyenne Draghi on the cover of her novel “Aslan’s Sky” was not merely coincidental or an attempt to attract attention, but rather a reflection of the hero’s image she had drawn in her imagination from the beginning.

“Cheyenne was not just a fashion model for the cover, but an artistic partner who helped me shape the hero’s features,” Al-Amro said.

“Through his features, the character of Louis was born and evolved. What surprised me was seeing him described in Arab media as the first European face on an Arabic novel cover — the story even made waves on Italian and Spanish websites. It was genuinely groundbreaking for the Arab literary landscape.”

For Al-Amro, book covers represent far more than decorative packaging. “The cover is the reader’s first encounter with the novel’s universe,” she noted.

“I insist it should be integral to the literary experience itself. That is why I worked with a Spanish designer for my ‘Luis the Spaniard’ series. Today’s covers function as visual art and collectible objects in their own right — not just wrapping paper.”

Her decision to set a narrative in the world of Formula 1 racing stemmed from direct observation. “Formula 1 offered rich dramatic terrain with universal resonance,” Al-Amro explained.

“It is an arena where life-altering decisions happen in split seconds. Since Arabic literature had never explored this territory, I saw an opportunity to approach it through a literary lens combining romance, suspense, and imagination.” 

Al-Amro noted that her novelistic style leans toward cinematic construction more than classical, a natural outgrowth of her background in journalism and film.

“Visual detail and dynamic pacing immerse readers in an almost cinematic experience.”

She confirmed that media companies have expressed interest in adapting her work for the screen — a prospect she welcomes enthusiastically as it breathes fresh life into the narrative.

Her appearance at the Red Sea International Film Festival became an impromptu book launch celebration that drew considerable enthusiasm and support from attendees. A standout moment came when she presented Hollywood actor Andrew Garfield with an Arabic copy of her novel.

“When I mentioned he inspired one of my characters, he applauded me in front of the crowd,” she recalled. “It felt like meaningful recognition that Arabic literature can achieve global reach in its original language.”

Distinguishing between her two works “Luis the Spaniard” and “Aslan’s Sky,” Al-Amro explained that each has its own world. The former delivers high-stakes drama immersed in F1’s world and haunted by past conflicts, while the latter offers romantic comedy rich with human contradictions and witty exchanges.

“I thrive on variety and write whatever captivates my imagination,” she said. “My goal is always to challenge conventional visual and narrative formulas.” 

Looking ahead, Al-Amro’s sights are set firmly on ’s burgeoning film industry. “My aspirations are cinematic,” she declared.

“I am currently developing the screenplay for ‘Aslan’s Sky,’ and I envision transforming ‘Luis the Spaniard’ into a dramatic series that weaves together suspense and imagination. I am convinced that literature and cinema, working in tandem, can deliver fresh Arab experiences with global resonance.”

Through her fusion of text, imagery, and imagination, Al-Amro is staking out pioneering ground in the Arab creative landscape — demonstrating that Arabic literature can achieve international prominence when it dares to break familiar boundaries and traditions.