UN competition calls on Saudi startups using AI in travel

UN competition calls on Saudi startups using AI in travel
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The UN World Tourism Organization's regional office for the Middle East in Riyadh. (@AhmedAlkhateeb)
UN competition calls on Saudi startups using AI in travel
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Updated 23 April 2025

UN competition calls on Saudi startups using AI in travel

UN competition calls on Saudi startups using AI in travel
  • UN tourism competition aims to drive innovation in the travel industry
  • Saudi entrepreneurs urged to join as sector embraces digital transformation

RIYADH: A Riyadh-based UN tourism official has called on companies to take part in a competition spotlighting startups using AI in the tourism sector.

The Global Artificial Intelligence Challenge runs until Friday and aims to recognize companies that are using AI to improve user experience and sustainability.

“The tourism sector is undergoing a rapid transformation, with artificial intelligence at the forefront, reshaping how we travel, experience destinations and operate within the industry,” said Samer Al-Kharashi, director of the UN Tourism Regional Office for the Middle East in Riyadh.

The competition calls on entrepreneurs who are “integrating AI solutions into their tourism businesses.” It aims to “identify and support start-ups driving innovation with AI technologies that enhance experiences and contribute to the sustainable growth of the sector.”

Al-Kharashi said: “This initiative is part of UN Tourism’s broader mission to innovate and lead digital transformation, drive growth through improved operations and impact; collaborate across sectors; and shape the future of a smarter, more resilient tourism sector.”

Startups that reach the final stages will gain access to a global network of mentors and industry leaders. Winners will pitch at the UN Tourism Demo Day and join an acceleration program at SPARK, the innovation hub of Les Roches. Support also includes connections to more than 90 venture capitalists and institutions across 150-plus countries, as well as potential pilot opportunities and additional backing from Plug and Play.

Al-Kharashi noted the importance of engaging entrepreneurs from the Middle East, saying that the regional office was “committed to recognizing and advancing the region’s innovation, fostering cross-border collaboration, and ensuring that local entrepreneurs are actively engaged in shaping the future of global tourism.”

He also pointed to the Kingdom’s strategic positioning. “, under its Vision 2030 initiatives, has placed a strong emphasis on adopting digital solutions ... This competition aligns directly with the Kingdom’s broader objectives, offering a platform for the younger generation, particularly AI enthusiasts and start-ups.”

Examples of AI integration in Saudi tourism include NEOM’s use of the Arena OneBrain system, which combines “the Large Human Behavior Model” and a real-time adaptation engine to create hyper-personalized travel experiences. “These innovations ... exemplify ’s commitment to driving digital transformation in the tourism sector,” Al-Kharashi said.

AI is also being applied in environmental maintenance. “Red Sea Global introduced an AI-powered beach-cleaning robot ... capable of detecting and removing debris as small as one cubic centimeter,” Alkharashi said. He added that this shift toward “behind-the-scenes efficiency” reflected broader trends in AI-driven tourism innovation.


Charitable group Ensan’s schoolbag project targets 16k children

Charitable group Ensan’s schoolbag project targets 16k children
Updated 14 August 2025

Charitable group Ensan’s schoolbag project targets 16k children

Charitable group Ensan’s schoolbag project targets 16k children
  • Ensan has allocated over SR3.2 million ($853,000) for the project, with each bag costing SR200

RIYADH: The Charitable Society for Orphan Care, Ensan, will provide bags this year for 16,007 students at 22 schools in the Riyadh governorate.

Ensan has allocated over SR3.2 million ($853,000) for the project, with each bag costing SR200, the Saudi Press Agency reported on Tuesday.

The money for the bags and stationary needs will be deposited into the bank accounts of parents and guardians.

Infographic posted by the group Ensan announcing the charitable organization's campaign for donations to its project/ (X: @ensanorg)

Ensan has other projects to help children including providing tutors, and transport to and from school. The organization also assists in getting young people scholarships, and admission to universities, colleges and specialized institutes.

Ensan has called on the public to assist with funding for their projects via the platform https://ensan.sa/ar/shop/170.
 


Saudi Broadcasting Authority CEO honored 

Saudi Broadcasting Authority CEO honored 
Updated 14 August 2025

Saudi Broadcasting Authority CEO honored 

Saudi Broadcasting Authority CEO honored 
  • Mohammed bin Fahd Al-Harthi presented with the Princess Sita bint Abdulaziz Foundation for Excellence in Social Work

RIYADH: Mohammed bin Fahd Al-Harthi, CEO of the Saudi Broadcasting Authority and president of the Saudi Media Forum, was recently honored with the 2025 Gratitude Award for Inspiring Leaders.

Presented by the Princess Sita bint Abdulaziz Foundation for Excellence in Social Work, the award celebrates those whose vision and dedication have had a profound impact on their communities.

Commenting on the honor, Al-Harthi stated: “Giving is an intrinsic part of the Saudi identity, deeply rooted in a generous homeland and inspiring leadership.

“I am one of this nation’s people striving to serve it with all we have. We will continue to work tirelessly for as long as we live because our country deserves nothing less.

“Each of us has unique tools within our fields that must be dedicated to serving the nation, society, and humanity.”

Al-Harthi has built a distinguished career across print, broadcast, and digital media, earning both regional and international awards in recognition of his creativity and achievements in the media landscape.

He has spearheaded groundbreaking initiatives and launched major media projects, held leadership roles in prominent local and global media organizations, and contributed to organizing events and festivals that have significantly elevated the status of Saudi media both regionally and internationally.

The award underscores Al-Harthi’s dedication to serving society and inspiring a new generation of media professionals.
 

 


Saudi crown prince and Korean president discuss cooperation

Saudi crown prince and Korean president discuss cooperation
Updated 13 August 2025

Saudi crown prince and Korean president discuss cooperation

Saudi crown prince and Korean president discuss cooperation

RIYADH: Saudi Crown Prince Mohammed bin Salman discussed ties between Riyadh and Seoul during a phone call with South Korea’s President Lee Jae-Myung on Wednesday.

During the call, they discussed “opportunities for cooperation in several fields” to achieve common interests and strengthen ties between the two nations, the Saudi Press Agency reported.


Saudi ‘Art Bridges’ 4-nation project opens for applications

Saudi ‘Art Bridges’ 4-nation project opens for applications
Updated 13 August 2025

Saudi ‘Art Bridges’ 4-nation project opens for applications

Saudi ‘Art Bridges’ 4-nation project opens for applications
  • Cultural program of the Kingdom’s Visual Arts Commission
  • Scotland, Japan, South Korea, Spain are the nations hosting

JEDDAH: ’s Visual Arts Commission has launched its “Art Bridges” initiative for 2025–2026, a series of international programs designed to promote cultural exchange.

The programs will be hosted in Scotland, Japan, South Korea and Spain.

The first in Scotland will be held from Sept. 22 to 27, in partnership with the British Council Scotland.

Japan will host an event from Oct. 31 to Nov. 7, followed by South Korea from Nov. 19 to 27, and Spain from March 2 to 9, 2026.

Dina Amin, CEO of the Visual Arts Commission, said in a statement that the initiative offers a unique opportunity for cultural practitioners to share their creative voices with the world.

Each edition of “Art Bridges” will be tailored to the host destination.

There will be meetings with thought leaders, visits to major cultural institutions, museums, galleries and artist studios, as well as workshops, knowledge-exchange sessions, and discussions with prominent local art figures.

The 2025–2026 programs will explore specific themes, with Japan focusing on art and the environment by examining how artists interact with natural, urban and traditional settings.

South Korea’s program will address identity through art and society by studying community cultural movements, independent artist spaces and collaborative platforms.

In Spain, the program will highlight heritage and collaborative practice by showcasing the intersection of shared artistic expression, and social purpose in cultural spaces.

The application window for those wishing to participate opens on Aug. 13. The deadline for Japan is Aug. 21, while South Korea and Spain close on Aug. 31.

Applicants must be over 21, have at least five years of professional experience, submit a strong portfolio, be fluent in English and commit to the full program schedule.

The commission stated that “Art Bridges” forms a cornerstone of its strategy to expand ’s cultural presence globally, build sustainable creative ecosystems, and forge long-term international partnerships.


Hunna mentorship program hits right notes for women in MENA

Hunna mentorship program hits right notes for women in MENA
Updated 13 August 2025

Hunna mentorship program hits right notes for women in MENA

Hunna mentorship program hits right notes for women in MENA
  • Six participants paired with experts from across music industry
  • Workshops cover production, live performance, artist strategy, global positioning

RIYADH: The women-led music initiative, Hunna, has launched its 2025 mentorship program and workshop series.

Now in its third year, the program connects women across the region with mentors, resources and networks to help them grow professionally. It has more than 120 members from , Palestine, Lebanon, Jordan, Egypt and elsewhere.

This year’s program began in July, with six participants paired with professionals from various musical disciplines. They will each receive monthly one-on-one mentorship and tailored development plans as well as access to Hunna’s wider programming.

The culmination of their hard work will be a showcase at this year’s XP Music Futures in December.

Mentorship program manager Nadia Khan, who also founded the nongovernmental organization Women in Ctrl, said: “This year’s mentor-mentee pairings reflect the diversity of talent in the region and the global reach of the women guiding them.

“Having such inspirational and accomplished mentors means our mentees aren’t just receiving guidance, they’re learning directly from women who have carved their own paths in music, broken barriers and proven that it’s possible to thrive while staying true to your vision.”

This year’s pairings are: Tunisia-based Chaima Soudani with Celine Hitti, head of artist services MENA at Believe; singer Nadine Lingawi (Fulana) with Emmy-nominated composer and BBC Radio 3 presenter Hannah Peel; Egyptian multi-instrumentalist and producer Martina Ashraf with Montreal-based experimental electronic artist Liliane Chlela; Saudi composer and pianist Nora Aljebrin with Nadin Al-Khalidi, lead vocalist of Tarabband; DJ and producer Lena Chercaoui  with Saudi DJ and producer Cosmicat; and Palestinian-Jordanian vocalist Lina Sleibi with singer-songwriter and visual creative Lina Makoul.

The pairings were chosen through an anonymized selection process led by Hunna committee members and former participants.

“Hunna is about creating a space of solidarity and community where women can grow in every part of the music industry,” Hitti said.

Al-Khalidi said: “I joined the Hunna mentorship program to share my journey and inspire others to tell their own stories through music.”

Workshops are a core part of the program. The first, “Introduction to Music Production,” will be held on Aug. 20 at Beast House in Riyadh.

Monthly sessions through November will cover production, live performance, artist strategy and global positioning. They will be accessible to all members of the Hunna community.

Tanya Awad, head of music and experience at XP Music Futures and MDLBeast Foundation, which leads the Hunna initiative, said: “Our vision is clear: to see MENA women in every facet of the music industry.”