Jacquemus unveils new campaign shot in Egypt

Jacquemus unveils new campaign shot in Egypt
The campaign features striking visuals in front of the Great Pyramid of Giza. (Instagram)
Short Url
Updated 17 April 2025

Jacquemus unveils new campaign shot in Egypt

Jacquemus unveils new campaign shot in Egypt

DUBAI: French fashion house Jacquemus on Wednesday unveiled its latest campaign, “La croisière,” set entirely in Egypt and captured over a 24-hour journey from Cairo to Aswan.

The campaign, shot by Egyptian photographer and director Mohamed Sherif, starred Brazilian-New Zealand model Angelina Kendall and Egyptian model Mohamed Hassan, and merged high fashion with Egypt’s historic and natural landscapes.

It features striking visuals in front of the Great Pyramid of Giza, along the Nile River, on a wooden riverside deck, and in lush farmlands surrounded by palm trees.

In the pictures and videos, Kendall was seen wearing pieces from Jacquemus’ collection, including a voluminous polka-dotted coat with exaggerated sleeves and a long train, a bold red dress, and a sculptural banana-printed two-piece ensemble, among other looks.

Meanwhile, Hassan wore an off-white suit with a relaxed fit, a yellow-and-white striped shirt tucked into wide-leg black trousers, and an all-black ensemble featuring an open-collar shirt and high-waisted trousers.

Accompanying the still images, a series of short videos that captured the journey, showcasing the scenery from Cairo to Aswan, were released on social media.


Amir El-Masry, Pierce Brosnan star in boxing film ‘Giant’ to open fifth edition of RSIFF

Amir El-Masry, Pierce Brosnan star in boxing film ‘Giant’ to open fifth edition of RSIFF
Updated 05 November 2025

Amir El-Masry, Pierce Brosnan star in boxing film ‘Giant’ to open fifth edition of RSIFF

Amir El-Masry, Pierce Brosnan star in boxing film ‘Giant’ to open fifth edition of RSIFF
  • Shivani Pandya Malhotra: This year we have 15 films supported by the Red Sea Fund, with six official submissions for the Academy Awards
  • Fionnuala Halligan: This is a festival for everyone; it’s really inclusive. From films for families and children to mature themes, the lineup represents a global cinematic conversation

JEDDAH: British Indian filmmaker Rowan Athale’s “Giant,” the boxing biopic starring Amir El-Masry and Pierce Brosnan, is set to open the fifth edition of the Red Sea International Film Festival.

The festival held a press conference on Nov. 4 at Culture Square in Al-Balad to announce the lineup and major highlights of the event, which takes place from Dec. 4-13.

Returning with the theme “For the Love of Cinema,” this year’s edition promises more than 100 films from , the Arab world, Asia and Africa, alongside exclusive screenings, industry initiatives and a renewed focus on women filmmakers and global collaborations.

Faisal Baltyuor, the CEO of the Red Sea Film Foundation, said: “Every year our priority is to connect with the public and inspire the next generation of filmmakers. This year we’ve introduced a dedicated space where filmmakers can meet audiences, along with a special area for children to experience cinema.

“The festival’s slogan truly reflects its foundation, nurturing passion and creativity from an early age. Through our new program, Rising Talents — The Voices of Tomorrow, we’re empowering young storytellers aged 10-16 across regions like Jazan, Makkah, Qassim and others. We’ve already received remarkable films, and it’s inspiring to see such quality and vision emerging from across the Kingdom.”

Shivani Pandya Malhotra, managing director of the RSIFF, expressed pride in the festival’s growth and impact, particularly through the Red Sea Souk, and said: “We’re really proud of what we’ve built in the market. The souk is now prominent regionally and globally. This year we have 15 films supported by the Red Sea Fund, with six official submissions for the Academy Awards. We’re also showcasing 37 women filmmakers from France to Taiwan and Palestine to Kenya, reflecting true diversity.”

She added that the souk was involved in 40 projects in development and production, and eight series in collaboration with Film Independent.

Fionnuala Halligan, director of international programs at the Red Sea Film Foundation, and who has joined the festival team for the first time this year, described the lineup as rich and wide-ranging.

She added: “This is a festival for everyone; it’s really inclusive. From films for families and children to mature themes, the lineup represents a global cinematic conversation.”

Among the key announcements, the RSIFF revealed its newly updated Red Sea Film Festival app, offering a seamless, eco-friendly digital experience.

The Arab Spectacular program will feature regional titles including “Palestine 36” by Annemarie Jacir; Haifaa Al-Mansour’s “Unidentified”; and “A Matter of Life and Death” by Anas Ba-Tahaf.

The International Spectacular will present global premieres such as “Couture” starring Angelina Jolie, “The Wizard of the Kremlin,” “Scarlet,” “Farruquito — A Flamenco Dynasty,” and “Desert Warrior,” which was filmed in .