Dyson expands footprint in due to ‘increasing demand for technology’

Dyson expands footprint in  due to ‘increasing demand for technology’
Dyson's most recent store opening was in Jeddah’s Red Sea Mall, with another store in the Kingdom set to open this summer. (Supplied)
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Updated 16 April 2025

Dyson expands footprint in due to ‘increasing demand for technology’

Dyson expands footprint in  due to ‘increasing demand for technology’

DUBAI: Alongside a roster of new product launches, technology company Dyson is expanding in due to an “increasing demand for high-performance technology,” a spokesperson told Arab News.

In the haircare field, the recent launches of the Dyson Supersonic r™ hair dryer — smaller, lighter and more maneuverable than the original Supersonic™ hair dryer — and its limited-edition haircare colorways have made headlines in the international beauty industry. And when it comes to , the most recent opening in Jeddah’s Red Sea Mall is part of a planned slate of stores in the country with another set to open this summer.

“With Saudi’s Vision 2030 there is an increased investment in technology, retail, and infrastructure, so now is the ideal time to deepen Dyson’s presence and make our advanced engineering solutions more accessible to consumers,” the representative said, before noting the “appetite for cutting-edge solutions in the Kingdom.”

According to Dyson, customers at the brand’s stores in Riyadh, Dammam and Jeddah are looking for high performance technologies that tackle problems like air pollution and dust. Floorcare and environmental care products also resonate with customers given the environment in the region, particularly the HEPA air purifiers, according to the brand.

When it comes to hair styling, heat damage, stickiness, brittleness and crunch are issues customers are most keen to tackle, with the “Dyson Airwrap™ i.d. multi-styler and dryer quickly becoming a fan favorite for styling.”

The interest in haircare is something Dyson has taken note of in the Kingdom, with the latest store in Jeddah featuring two private styling stations and a wash basin for veiled buyers who wish to try products including the Supersonic Nural™ hair dryer, the Dyson Airstrait™ and Dyson Corrale™ cord-free straightener, among others.

“We offer personalized styling sessions at Dyson Demo Stores, where (customers) can learn how to maximize the performance of our products,” a Dyson representative explained.


Roksanda Ilincic on Gulf fashion and dressing global celebrities

Roksanda Ilincic on Gulf fashion and dressing global celebrities
Updated 03 November 2025

Roksanda Ilincic on Gulf fashion and dressing global celebrities

Roksanda Ilincic on Gulf fashion and dressing global celebrities

DUBAI: Designer Roksanda Ilincic visited the Gulf recently with pitstops in Dubai and Riyadh to show off her latest collection and mark her collaboration with the UAE’s Jumeirah Marsa Al-Arab, where she created towering floral arrangements as the hotel’s first artist-in-residence.

Having dressed the likes of Catherine Middleton, Michelle Obama, Blake Lively, Cate Blanchett, and Anne Hathaway, the designer’s creations have also been flaunted in the Middle East with Saudi-born Jordanian royal Princess Rajwa Al-Hussein showing off a canary yellow look by Roksanda in 2023.

“(I) have to consider that those women are really under (a) magnifying glass … everything needs to be not just perfect, but also needs to last,” she said of dressing high-profile women.

The London-based, Serbian-born designer also spoke to Arab News about her Spring/Summer 2026 collection, which marks her eponymous label’s 20th anniversary.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

The collection was partly inspired by British artist and sculptor Dame Barbara Hepworth, who is known for her modernist work and her method of piercing the block. According to Pace Gallery, she created her first pierced sculpture in 1932, “introducing emptied space as an element in her compositions.”

To mirror that, Ilincic introduces organic holes into her upcoming collection, appearing on lapels and bodices across the line.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

“At a time when female voices were not necessarily heard, she created an incredible body of work that is still very modern, very relevant today,” Ilincic said of the artist, who died in 1975.

“I started with her cutouts and dresses that were inspired by nature,” Ilincic said, adding that Hepworth’s distinct use of metal rods was reflected in her fashion collection through fringe detailing.

It will probably be a hit in the Gulf, where the designer says “women … love to experiment with fashion. I think they’re very, very passionate about fashion

“They love to show off their personalities, but at the same time they appreciate the art and craft behind it,” she said of her customers in the region.

When it comes to sharing advice for up-and-coming designers in , Ilincic stressed the importance of staying true to one’s creative vision.

“I think it’s very important to find their own voice … having that authenticity, uniqueness, very particular point of view, I think that’s probably the starting point.

“People may not immediately respond to it, but I think it’s important for them to (stick) to their original vision and something that is very true to them, not (try) to follow something that is already out there.”