黑料社区

New report shows why brands need to invest in women鈥檚 football in 黑料社区

New report shows why brands need to invest in women鈥檚 football in 黑料社区
The growth also highlights how, despite female fans being allowed into stadiums since 2018, some still felt excluded by the sport.
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Updated 16 April 2025

New report shows why brands need to invest in women鈥檚 football in 黑料社区

New report shows why brands need to invest in women鈥檚 football in 黑料社区
  • Among fans of women鈥檚 sport in the Kingdom, 61% follow football
  • 56% of female fans would think more positively about brands that sponsor the women鈥檚 game

RIYADH: New research from football media company Footballco has revealed a growing interest in opportunities for women鈥檚 football in 黑料社区.

The report, released recently, also provides a profile of fandom in the region and how supporters want to consume both editorial and branded content.

Footballco鈥檚 study shows that among fans of women鈥檚 sport in 黑料社区, 61 percent follow football, compared to 47 percent globally.

This strong interest is relatively new, with 27 percent having followed women鈥檚 football for three to five years, 40 percent for up to two years, and one third stating that they have watched more games in the past 12 months.

The growth also highlights how, despite female fans being allowed into stadiums since 2018, some still felt excluded by the sport.

Seventy-two percent said that women鈥檚 football attracts fans who previously felt excluded from the sport, while 68 percent agree that inclusion can help tackle issues in broader society.

While females have played football in 黑料社区 for decades, the Saudi Women鈥檚 Premier League only launched in 2022, making the surge in interest even more remarkable.

This is mirrored by the relatively high proportion of fans considering themselves Super Fans (21 percent). Only the US has a bigger proportion of Super Fans, and it is larger than in both Brazil and leading European markets.

Andy Jackson, Footballco鈥檚 senior vice president for the Middle East, said that globally an 鈥渋ncreasing interest in women鈥檚 football follows an increasing interest in female empowerment.鈥

This was being replicated in 黑料社区 with also a surge in interest in football more broadly, 鈥渃reating a perfect storm that鈥檚 driving growth in both men鈥檚 and women鈥檚 football.鈥

The research shows that fans in the Kingdom see female players as great role models, more so than in other markets.

黑料社区 fans believe female footballers are the second-most inspirational group of women, beaten only by entrepreneurs. Globally, female footballers appear fourth behind entrepreneurs, actors and singers.

This should encourage brands to align themselves not only with women鈥檚 football as a sport but also with the women on the pitch. This point is emphasized by 56 percent of female fans saying they would think more positively about a brand that sponsors the women鈥檚 game.

For brands already involved in women鈥檚 football or those curious about opportunities, these numbers highlight that while socially conscious activations can be popular, they also need to align with broader lifestyle and cultural themes.

Sixty-one percent of women鈥檚 football fans say that they like it when content is a mixture of lifestyle and culture, rather than focusing on only the game.

By far, the most popular medium for this content is video, with 89 percent of fans naming it as their preferred format, which includes long- and short-form, live streams and documentaries.

Yasmin El-Bizri, Middle East and North Africa strategy director for Footballco, said: 鈥淭oo often women鈥檚 football content and creative can be too focused on the struggle.

鈥淲hile that鈥檚 important, it鈥檚 not everything and the output still needs to entertain and engage 鈥 this especially true in Saudi, where 54 percent of fans see women鈥檚 football as fun and entertaining.鈥

The research goes on to show that brands cannot rely on copying what they do for the men鈥檚 game. Sixty-six percent of fans say that the women鈥檚 game should be celebrated as different and that should be reflected by the media and the brands.

The research suggests brands should look at ways to increase participation for women and girls in all areas of football. Of those surveyed, 49 percent thought growth would be best achieved through more opportunities to play, while 30 percent wanted to see women in more off-pitch roles, in both men鈥檚 and women鈥檚 football.

鈥淲hat鈥檚 clear is that Saudi women鈥檚 football isn鈥檛 an opportunity for brands in the future, it鈥檚 now,鈥 Jackson added.

鈥淎s we鈥檝e seen in more established markets, the brands that see the greatest benefits are those that are involved early on and get recognized for their contribution to supporting the game.鈥

Footballco鈥檚 research is based on data collected from more than 8,000 women鈥檚 sports fans across the world, including more than 1,000 from 黑料社区.

Footballco is home to a global football media brand, GOAL, and the biggest Arabic-language sports website, Kooora.

Footballco also operates two dedicated Arabic women鈥檚 football brands, INDIVISA, which covers the game and culture from the grassroots, and the Gen-Z YouTube show Yalla Girl.

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Vacherot beats cousin Rinderknech to clinch Shanghai Masters title

Vacherot beats cousin Rinderknech to clinch Shanghai Masters title
Updated 12 October 2025

Vacherot beats cousin Rinderknech to clinch Shanghai Masters title

Vacherot beats cousin Rinderknech to clinch Shanghai Masters title
  • The 26-year-old鈥檚 victory made him the first player from Monaco to win an ATP singles title
  • Vacherot鈥檚 remarkable run means he will break into the ATP top 100 for the first time

SHANGHAI: Monegasque Valentin Vacherot completed a fairytale run at the Shanghai Masters on Sunday, rallying from a set down to defeat his cousin, Frenchman Arthur Rinderknech, 4-6 6-3 6-3 in the final and secure his first ATP 1000 title.
The 26-year-old鈥檚 victory made him the first player from Monaco to win an ATP singles title and set a record as the lowest-ranked player to triumph at an ATP Masters 1000 event.
The victorious Vacherot was overwhelmed with emotion, before sharing a heartfelt embrace with his older cousin Rinderknech, 30.
Vacherot鈥檚 remarkable run means he will break into the ATP top 100 for the first time, while Rinderknech, ranked 54th, is set to rise into the top 40 when the latest rankings are released on Monday.
鈥淚 mean, I鈥檓 just all like, crying, it鈥檚 just, it鈥檚 unreal what just happened. I have no idea what鈥檚 happening right now, I鈥檓 not in a dream, it鈥檚 just crazy. I鈥檓 just so happy of my performance these past two weeks...,鈥 Vacherot said.
鈥淚 think there鈥檚 just two winners today, one family that won, and I think for the sport of tennis, this story is just unreal.
鈥淚 wish there could be two winners, but unfortunately there鈥檚 only one, and for myself, I鈥檓 really happy that it鈥檚 me.鈥
The cousins had given fans plenty to cheer about in the previous round 鈥 Vacherot stunning record 24-times Grand Slam champion Novak Djokovic and Rinderknech overcoming 2021 US Open winner Daniil Medvedev.
With Swiss maestro Roger Federer watching from the stands, Rinderknech broke first to lead 2-1 in the opening set, capitalizing on a flurry of unforced errors from Vacherot.
The momentum continued to flow Rinderknech鈥檚 way as he covered the court with impressive athleticism, racing to a 3-1 lead before extending it to 4-2.
Vacherot mounted a spirited fightback to narrow the gap to 5-4, but Rinderknech held his nerve to stave off his cousin鈥檚 comeback attempt and seal the first set in 41 minutes.
In a tight second set, momentum swung back and forth with the duo locked at 3-3 before Vacherot crunched a backhand winner to break Rinderknech and surge ahead 5-3, keeping his cool to force a decider.
Vacherot came alive in the third set, breaking early to establish a 2-0 lead. Although Rinderknech reduced the deficit to 3-2, he required a medical timeout to treat his back. Vacherot pressed on, sealing victory with a forehand winner down the line.
鈥淭hat it鈥檚 the guy that I鈥檝e been training with in Texas A&M (University), that I鈥檝e been growing up with on vacation and everything,鈥 Vacherot said.
鈥淚t was really tough, he did a better job than me in the first set 鈥 And yeah, just find a way to turn that around and then make the match a little bit myself toward the end.鈥


鈥楩eels great鈥: Coco Gauff relishing return to defend her title at WTA Finals in Riyadh

鈥楩eels great鈥: Coco Gauff relishing return to defend her title at WTA Finals in Riyadh
Updated 12 October 2025

鈥楩eels great鈥: Coco Gauff relishing return to defend her title at WTA Finals in Riyadh

鈥楩eels great鈥: Coco Gauff relishing return to defend her title at WTA Finals in Riyadh
  • The 21-year-old American spoke to Arab News about returning to 黑料社区, fond memories from last year鈥檚 event and why the tournament benefits from a stable home

DUBAI: When an 18-year-old Coco Gauff qualified for her first WTA Finals in 2022, she lost all six matches she played across singles and doubles that week in Fort Worth, Texas.

Two years later in Riyadh, Gauff knocked out the world鈥檚 top two, Aryna Sabalenka and Iga Swiatek, en route to the final, and overcame China鈥檚 Zheng Qinwen in a gruelling three-hour title decider to be crowned WTA Finals champion.

She is the youngest to win the prestigious tournament since Maria Sharapova won it as a 17-year-old in 2004, and pocketed a record $4.8 million paycheck for her efforts.

Gauff will be back in Riyadh next month to defend her crown, having secured a fourth consecutive qualification for the WTA Finals.

A constant presence in the world鈥檚 top 10 for the past three years, Gauff takes pride in her consistency, and her relentless pursuit of greatness.

鈥淚 think it means a lot to me,鈥 Gauff told Arab News from the Wuhan Open this week.

鈥淚 think it just shows that I鈥檓 definitely not falling behind and I want to continue to improve and get higher in the ranking points and do well.

鈥淔or me, just qualifying for the finals, especially a bit early 鈥 I consider this early, not having to play the other tournaments, just feels great. This is a prestigious tournament, one that I always look forward to playing and being a part of.鈥

Gauff鈥檚 journey since her 2022 finals debut has been anything but conventional. But those following the American鈥檚 rise from teen prodigy to two-time Grand Slam champion would expect nothing less from a player who exploded onto the tour at the age of 15, declaring she wanted to be the greatest of all time.

Looking back at her 0-6 run in Fort Worth, Gauff chuckles at the mere thought of it.

鈥淚 remember I was so tired going into that tournament and I had never played that long into the season, and as grueling as a season before; and then like playing singles and doubles too,鈥 she said.

鈥淲hen I lost my first match, I was like, OK, it鈥檚 fine. I just had the goal to just win one match and it just didn鈥檛 happen. And then honestly, right after that, I was like, well, to win this tournament, I have to do so much.鈥

The next year at the finals鈥 staging in Cancun, Gauff won two of her round-robin matches and reached the semifinals, before storming to the title in Riyadh 12 months later.

The WTA Finals is the first professional women鈥檚 tennis tournament to take place in 黑料社区 and is part of a wider initiative to promote the sport across the Kingdom, and encourage young girls to aspire to follow in the footsteps of the tour鈥檚 biggest stars.

Numerous community engagement activities have been staged alongside the finals, as well as throughout the year, and Gauff says a particular clinic was one of her favorite moments from her time in Riyadh last season.

鈥淲e did an activation with the Special Olympics kids 鈥 Judy (Murray) ran it 鈥 which was really cool to do and meet those kids,鈥 said the world No. 3. 

鈥淚 don鈥檛 know, it just brought a little bit my inner child out again. I had a lot of fun doing the games and playing with the balloons. And my partner was super sweet and funny.

鈥淪o I think for me that was the most fun that I had doing something and just seeing how happy the kids were just to have us come and expose them to tennis and other things. So I think that was my favorite memory.

鈥淎nd then obviously winning,鈥 she added with a smile.

Next month鈥檚 WTA Finals is the second of a three-year deal between the women鈥檚 tour and the Saudi Tennis Federation to hold the elite-eight tournament in the Kingdom鈥檚 capital.

After a planned 10-year stay in Shenzhen was cut short due to the pandemic, the finals moved from Guadalajara to Fort Worth to Cancun between 2021 and 2023.

Riyadh is the first stable home for the WTA Finals since Singapore (2014-2018) and Gauff was impressed by the turnout and fan engagement in year one.

鈥淚 think sport has the power to do a lot of things and bring people together,鈥 said the Floridian.

鈥淎nd I felt like the energy was there when I was inside the stadium, that everyone was enjoying the tennis and coming together. People from all nationalities attending, some Americans, Chinese, everyone coming. I didn鈥檛 expect a lot of people to travel for the tournament, honestly. So, I was pretty impressed to see how many people came and I enjoyed the atmosphere.鈥

The Chinese fans who turned up for Zheng at the King Saud University Indoor Arena were one of the highlights of the week last year.

鈥淭hey were really fun to play in front of. My final was like one of my favorite tennis atmospheres. I love the Chinese fans, even if they鈥檙e not cheering for me, it鈥檚 just, they bring that energy,鈥 Gauff said.

While the current deal between the WTA and the STF concludes in 2026, there could be benefits to extending the finals鈥 stay in Riyadh.

The tournament is considered the crown jewel of the women鈥檚 tour, and is a great way of promoting tennis by changing location every few years, taking the sport to different locations and introducing it to new markets.

But while moving around has its advantages, longer-term deals allow the tournament to build a lasting legacy in a specific location, and gather a robust audience year on year.

Asked if extending the current agreement with Riyadh would be beneficial for the WTA Finals, Gauff said: 鈥淚 don鈥檛 know. Because my last three finals, I鈥檝e been in three different places, I definitely don鈥檛 think we should go to different places every year.

鈥淣ow, I don鈥檛 feel like I鈥檝e been on a tour long enough to know like if 10 years is the right thing or not, because I鈥檝e played in three different years. And I definitely think that there鈥檚 benefit to keeping a tournament there for at least two or three years in a row.

鈥淚 think that it builds a culture of that tournament in that area, which can bring more attention and also allow fans to, if they want to go to plan their trips and things 鈥 I think that was the issue with the two previous WTA Finals before last year鈥檚, it was announced pretty late. And I don鈥檛 think that the turnout was great because of that. So I definitely think that there鈥檚 benefit to having stability there.

鈥淚 definitely think that for Riyadh, it was smart to just do three years, just to test the waters and see how it goes, considering that there was never a women鈥檚 professional event there.

鈥淏ut from a player perspective, it definitely seemed like it was successful. I don鈥檛 know how it was logistically and all that, but from my experience, it seems successful. So I wouldn鈥檛 mind coming back in the future for longer than three years.鈥

The WTA Finals will be staged from Nov. 1-8 at King Saud University Indoor Arena and will feature the top eight singles players and top eight doubles teams from the 2025 season.

Six women have already booked their places in singles: Sabalenka, Swiatek, Amanda Anisimova, Madison Keys, Gauff and Jessica Pegula.

Three women, Mirra Andreeva, Jasmine Paolini and Elena Rybakina are battling for the remaining two singles spots.

A record $15,500,000 prize money is on offer, with an undefeated singles champion set to earn a whopping $5.235 million.


鈥業 feel in excellent condition鈥: Yazeed Al-Rajhi wraps up 2025 rally season in Morocco ahead of Dakar 2026

鈥業 feel in excellent condition鈥: Yazeed Al-Rajhi wraps up 2025 rally season in Morocco ahead of Dakar 2026
Updated 12 October 2025

鈥業 feel in excellent condition鈥: Yazeed Al-Rajhi wraps up 2025 rally season in Morocco ahead of Dakar 2026

鈥業 feel in excellent condition鈥: Yazeed Al-Rajhi wraps up 2025 rally season in Morocco ahead of Dakar 2026
  • Rallye du Maroc, offering terrains and weather conditions resembling those of Dakar Rally, prepares drivers for world-famous endurance rally taking place in 黑料社区 in January

FEZ, MOROCO: 黑料社区鈥檚 Yazeed Al-Rajhi is set to conclude his 2025 season with his ongoing participation in the Rallye du Maroc, the fifth and final round of the FIA World Rally-Raid Championship, or W2RC.

The event runs from Oct. 10-17, featuring some of the world鈥檚 top drivers and manufacturers in a challenging desert showdown.

As one of the most significant rounds of the W2RC calendar, the Rallye du Maroc serves as the ultimate pre-Dakar test, offering terrains and weather conditions that closely resemble those of the legendary Dakar Rally. It serves as an ideal opportunity for teams and drivers to evaluate their physical, mental, and technical readiness ahead of the 2026 season.

Al-Rajhi entered the Moroccan round alongside his German co-driver Timo Gottschalk, with whom he recently competed in two preparatory events 鈥 Baja Sharish and Baja Portugal 鈥 as part of a structured recovery and conditioning plan following his crash at Baja Jordan on April 25. Those rallies marked key steps in his gradual return to top-level competition and endurance form.

鈥淚 feel in excellent condition, Alhamdulillah,鈥 said Al-Rajhi. 鈥淭he Rallye du Maroc is a crucial step for us 鈥 it鈥檚 where we test everything: my fitness, the car鈥檚 setup, and the overall team coordination. The goal is to start Dakar 2026 at 100 percent readiness.鈥

This year鈥檚 Rallye du Maroc covers a total distance of 2,299 km, including 1,478 km of timed special stages spread across five loop stages, all starting and finishing in the same region.

Four stages will be based around Erfoud, known for its demanding dunes and navigation challenges, with an opening ceremonial stage in Fez.

The Moroccan desert鈥檚 combination of sand, rocky tracks, and variable terrain makes it one of the toughest events on the calendar, a true endurance benchmark ahead of Dakar 2026.


Al-Jazira lead on Day 2 of Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship deciding round

Al-Jazira lead on Day 2 of Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship deciding round
Updated 12 October 2025

Al-Jazira lead on Day 2 of Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship deciding round

Al-Jazira lead on Day 2 of Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship deciding round
  • The eighth round of the competition, taking place in Abu Dhabi, also saw Baniyas in second place and Al-Ain in third

ABU DHABI: The eighth and final round of the second edition of the Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship continued on Saturday in Abu Dhabi with Al Jazira Jiu-Jitsu Club leading the standing at the end of the second day of competition.

The action took place at the Mubadala Arena in Zayed Sports City, which also saw Baniyas Jiu-Jitsu Club finish the day in second place with Al-Ain Jiu-Jitsu Club in third.

Saturday鈥檚 competition featured the U-14 and U-16 divisions in the Gi category. Male and female athletes delivered impressive performances, combining technical precision with tactical discipline and strong physical conditioning.

Mohamed Salem Al-Dhaheri, vice chairman of the UAE Jiu-Jitsu Federation, said: 鈥淭he intensity of today鈥檚 matches and the skill level on display show that the UAE has a strong generation of young athletes ready to take the sport forward.鈥

He added: 鈥淚t will be more than a celebration of athletic excellence. It will be a testament to how far the championship has come in promoting jiu-jitsu, developing talent, and reinforcing the UAE鈥檚 reputation as a global leader in the sport.鈥

Majid Saeed Al-Nahdi from Al-Ain Jiu-Jitsu Club, who won gold in the U-14 (45kg) gray belt division, said winning in the final round was particularly special.

鈥淪tanding on the podium today feels amazing,鈥 he said. 鈥淢y dream is to represent the UAE national team at international championships in the future.鈥

The championship concludes on Sunday with the U-12 and Kids divisions, followed by the awards ceremony to crown the Gi and No-Gi overall champions.


Pakistan 107-1 at lunch in first South Africa Test

Pakistan 107-1 at lunch in first South Africa Test
Updated 12 October 2025

Pakistan 107-1 at lunch in first South Africa Test

Pakistan 107-1 at lunch in first South Africa Test
  • South African captain Aiden Markram introduced spin in the sixth over and by lunch had used all three of his spinners
  • But it was pace spearhead Kagiso Rabada who got the lone breakthrough in the first over, trapping Shafique leg-before

LAHORE: Opener Imam-ul-Haq hit a solid half-century as Pakistan reached 107-1 at lunch on the opening day of the first Test against South Africa in Lahore on Sunday.

Haq was unbeaten on 59 while skipper Shan Masood was 44 not out as the duo steadied Pakistan after losing opener Abdullah Shafique for two off the third ball of the match.

With the Qaddafi Stadium pitch likely to take spin, Masood opted to bat after winning the toss and named specialist spin duo Noman Ali and Sajid Khan in the team.

Haq completed his 10th Test fifty, including five fours, in an unbroken 105 stand with Masood.

South African captain Aiden Markram introduced spin in the sixth over and by lunch had used all three of his spinners 鈥 Prenelan Subrayen, Simon Harmer and Senuran Muthusamy.

But it was pace spearhead Kagiso Rabada who got the lone breakthrough in the first over, trapping Shafique leg-before.

The two-match series is part of the new World Test Championship two-year cycle. South Africa won the title by beating Australia in June.