Imaan Hammam talks 'incredible time' in new campaign

Imaan Hammam talks 'incredible time' in new campaign
Dutch-Moroccan-Egyptian model Imaan Hammamtook to Instagram to highlight Gap Studio’s inaugural campaign, in which she stars alongside US models Alex Consani and Anok Yai. (Instagram)
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Updated 05 April 2025

Imaan Hammam talks 'incredible time' in new campaign

Imaan Hammam talks 'incredible time' in new campaign

DUBAI: Dutch-Moroccan-Egyptian model Imaan Hammamtook to Instagram to highlight Gap Studio’s inaugural campaign, in which she stars alongside US models Alex Consani and Anok Yai.

Gap Studio is a new high-end segment from the US retailer. Created by Zac Posen, Gap Inc.’s executive vice president and creative director, Collection 01 reflects Posen’s signature approach to tailoring and draping while reimagining Gap’s core textiles such as denim and poplin.

“Had the most incredible time bringing @zacposen’s designs to life for #GapStudio with @anokyai and @alexconsani,” Hammam captioned the post, featuring a behind-the-scenes look at the shoot.

Key pieces in the collection include the twill tailored trench coat, double-breasted blazer, high-rise sailor pant and poplin maxi shirtdress.

Earlier this year, Hammam took to Instagram to announce the launch of her new archival project, Ayni, which will highlight significant contributions to Arab film, art, music and literature.

“Meet Ayni (@ayni.vault), an archive dedicated to the preservation and promotion of Arab artistic expression through ‘my eyes,’” Hammam captioned the post on Instagram.

“Follow along as I highlight some of the most significant contributions to Arab film, art, music, and literature — both old and new — and celebrate the talented artists behind them. This project holds such a special place in my heart, and I hope you enjoy it just as much as I enjoy curating it.”

Late last year, the model made waves when she delivered the opening remarks at the highly regarded Fashion Trust Arabia Awards’ sixth event, in Marrakech, Morocco.

The 28-year-old went on stage in a black kaftan from Moroccan designer Selma Benomar. The heavily embroidered look highlighted Moroccan artistry and design, and paid tribute to the country’s royal family.

“So honored to open this year’s @fashiontrustarabia Awards here in the motherland,” Hamman said on Instagram. “Celebrating Arab artistry in the place where my roots run deep made this experience truly special. Proud to uplift the creativity that makes our culture unique. A special thank you to @selma_benomar_caftan for designing this gorgeous Moroccan custom-made caftan.”

Although Hammam was born and raised in Amsterdam, her mother is from Morocco and she visits the country frequently.

Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.


Exploring the Grand Egyptian Museum, home to ancient treasures

Exploring the Grand Egyptian Museum, home to ancient treasures
Updated 54 min 11 sec ago

Exploring the Grand Egyptian Museum, home to ancient treasures

Exploring the Grand Egyptian Museum, home to ancient treasures

CAIRO: The Grand Egyptian Museum opened its doors to the public on Tuesday and attracted around 18,000 visitors, underscoring widespread enthusiasm to explore Egypt’s newest cultural and archaeological landmark.

Fittingly, GEM opened on a historic date, marking 103 years since the legendary discovery of Tutankhamun’s tomb on Nov. 4, 1922.

The largest archaeological museum in the world dedicated to a single civilization, GEM is located around 2 km from the Giza Pyramids and covers a total of 490,000 sq. meters.

The Grand Egyptian Museum opened its doors to the public on Tuesday and attracted around 18,000 visitors on its first day. (Arab News Photo)

Despite the large number of visitors on Tuesday, movement between the 12 exhibition galleries remained smooth and organized. Interactive screens and 3D displays provide engaging ways to explore information, while additional resources such as photographs, informational panels, and virtual reality rooms offer diverse visual and educational content.

Also on Tuesday, the museum announced the launch of a new audio guide service, enabling guests to navigate the exhibits housing over 57,000 artifacts with relative ease.

The museum is home to  over 57,000 artifacts. (Arab News Photo)

The exhibition space dedicated to Tutankhamun has caused a stir, with international deadlines celebrating the first-ever full showcase of the famed pharaoh’s belongings.

Arab News toured the gallery on Tuesday, along with exhibitions dedicated to parts of a now-underwater city found off the coast of Alexandria and to Khufu’s solar boats, grand vessels discovered in 1954 that may have been intended to carry the pharaoh’s soul into the afterlife.

The Tutankhamun gallery is home to more than 5,000 artifacts showcased together for the first time, just as Egyptologist Howard Carter would have discovered them 103 years ago.

Chariots on show in the Tutankhamun gallery. (Arab News Photo)

The gallery’s innovative design immerses visitors in the life of Tutankhamun, who ruled circa 1333 – 1323 B.C., taking museum goers on a journey that brings each stage of his story to life.

“Our philosophy is form follows content. The narrative defines the space. In the Tutankhamun Gallery, the objects themselves tell the story of the young king, his life, his death, and his journey into the afterlife,” German interior design expert Shirin Frangoul-Brückner, managing director of Atelier Bruckner, who participated in the interior design of Tutankhamun’s gallery, told Arab News.

Tutankhamun’s iconic golden mask saw visitors gather in awe, while seldom-seen artifacts like the huge coffin of the Golden King are also on display. The mummies of his two daughters, born prematurely, are also housed in the gallery.

The mummies of Tutankhamun's two daughters, born prematurely, are also housed in the gallery. (Arab News Photo)

Another fascinating draw are the solar boats of King Khufu, who reigned during the 26th century B.C. The story of their discovery began in 1951, when then-Chief Inspector of Antiquities at Giza Mohamed Zaki Nour commissioned Antiquities Service architect Kamal Al-Mallakh to tidy up the south side of the Great Pyramid. In May 1954, upon removing the original enclosure wall of the pyramid complex, two sealed pits were uncovered.

The transportation of King Khufu’s boats to the GEM complex took approximately 72 hours and began on August 5, 2021. The gallery’s four floors provide a fresh approach to typical museum displays, with the first three levels offering a complete tour around the boat for an engaging visitor experience.