DUBAI: Roz — famed for being the first Saudi female model to work internationally, and for recently starring in the reality show “Dubai Bling” — has returned to after a decade abroad, marking a pivotal moment in her career and personal journey.
Roz shot to fame in 2019 when she modelled for a Victoria’s Secret’s Pink campaign.
She had moved to the US in 2013 to pursue a degree in interior design, but her modelling soon took over. Her Instagram feed (she has more than 15 million followers) is littered with photographs of her various advertising campaigns, as well as visits to many a product launch party — from NYX Cosmetics events to TikTok gatherings.
Roz’s homecoming reflects both her cultural pride and her desire to reconnect with her roots.
“It feels emotional in the best way,” she told Arab News. “I’m not moving back just yet, but I’ll be visiting more often to show the world how beautiful my country truly is. Being back on Saudi soil after so long brought back so many memories. There’s a deep sense of pride in seeing how much the country has evolved — and experiencing that change in person is really special.”
The model, who has been working on the international fashion circuit for years, says she has seen a remarkable transformation in the Kingdom’s fashion scene.
According to Roz, the country is now fostering a new generation of creatives who are pushing boundaries and embracing self-expression through fashion. This shift is not only inspiring but also deeply personal to Roz, who sees it as a celebration of identity that she had long hoped to see.
“The transformation is incredible,” she said. “There’s a whole new generation of creatives pushing boundaries and telling their own stories through fashion. What excites me most is seeing that self-expression is finally being celebrated, and I’m honored to witness it during my visit.”
One of the key motivations behind Roz’s visit was her desire to be part of the dynamic changes unfolding in the region, especially in fashion and entertainment.
“It’s my country, and I’ve always wanted to come back, but I was stuck in the US due to visa issues,” she said. “Once I finally sorted that out, I knew it was time to visit and reconnect. With everything happening in the region and how quickly things are progressing in fashion and entertainment, I wanted to be present, show support, and be part of this exciting moment in some way.”
Roz’s career journey to date has been far from easy, she said.
“There were so many (challenges). I faced judgment, stereotypes, and a lack of representation. But I kept going because I knew I was paving a path that didn’t exist yet,” she said. “Every step was about proving that a Saudi woman can take over the international stage and still stay true to who she is.”
Her role on “Dubai Bling” has also significantly impacted her celebrity status. “It definitely opened me up to a broader audience — people may have only seen me through fashion campaigns before. It also showed a more personal side, which helped people relate to me,” she said. “It came with more eyes, more opinions, but also more love and support than I ever imagined.”
Roz sees fashion as a form of self-expression, and embraces her roots as a strength that makes her style unique.
“To me, fashion is all about storytelling. I love merging global trends with elements of my identity, whether in how I carry myself or the brands I choose to represent. Staying true to my roots is never a limitation; it’s actually what makes my style stand out,” she said.
Roz is keeping her upcoming projects under wraps, but says her focus is on staying authentic and using her platform to inspire young Saudi women. (AFP)
Roz is keeping her upcoming projects under wraps, but says her focus is on staying authentic and using her platform to inspire young Saudi women.
“I hope they see that there’s no mold they have to fit into. You can be proudly Saudi, proudly creative, and take up space in any industry,” she said. “I hope my journey shows what is possible, and that their stories deserve to be told on a global scale.”
