黑料社区

Aramco Ventures leads $30m Spiritus investment

Aramco Ventures leads $30m Spiritus investment
Aramco Ventures led a $30 million Series A funding round for US-based climate tech startup Spiritus to help scale its direct air capture technology. (Supplied)
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Updated 09 March 2025

Aramco Ventures leads $30m Spiritus investment

Aramco Ventures leads $30m Spiritus investment
  • Industry leaders drive innovation with global funding rounds

RIYADH:聽黑料社区鈥檚 investment landscape continues to expand across diverse sectors, with industry leaders participating in global funding rounds, driving innovation beyond the Middle East and North Africa region.聽

Aramco Ventures has led a $30 million Series A funding round for US-based climate tech startup Spiritus, joined by Khosla Ventures, Mitsubishi Heavy Industries America, and TDK Ventures.聽

The investment will help Spiritus scale its direct air capture technology, designed to reduce carbon emissions from data centers and industrial construction without slowing expansion.聽

鈥淲e鈥檙e seeing soaring demand for data centers and heavy industries, yet we can鈥檛 ignore the carbon that comes with it,鈥 said Charles Cadieu, CEO and co-founder of Spiritus.聽

鈥淥ur DAC technology brings large-scale decarbonization within reach. This funding advances our vision of supporting America鈥檚 explosive growth while keeping emissions in check,鈥 he added.聽




SC Ventures has signed a memorandum of understanding with Visa to develop digital solutions for SMEs across the MENA region.

Bruce Niven, executive managing director of strategic venturing at Aramco Ventures, said that direct air capture has the potential to play an important role in decarbonizing hard-to-abate sectors of the economy, but until now, it has been too expensive to be meaningful.

鈥淏reakthrough approaches like Spiritus are needed. We are excited to partner with Spiritus and bring this important technology to market,鈥 Niven added.

Talabat acquires Instashop from Delivery Hero for $32m聽

Kuwait-born and UAE-based q-commerce and food tech platform Talabat has completed the acquisition of 100 percent of Instashop from Delivery Hero SE for $32 million.聽

The acquisition strengthens Talabat鈥檚 grocery and retail segment while expanding its partner network across the MENA region.聽

Instashop, founded in 2015 by John Tsioris, will continue to operate as an independent brand under Talabat鈥檚 grocery and retail division.聽

The platform connects users with vendors in the UAE, Bahrain, Egypt, Lebanon and Qatar and has an annual gross merchandise volume of $300 million.聽

Talabat, founded in 2004, was acquired by Rocket Internet in 2015 for $170 million and operates in the UAE, Oman, Qatar, Bahrain, Jordan, Iraq, and Egypt.

SC Ventures and Visa partner to support SMEs in MENA聽

SC Ventures, the fintech investment and innovation arm of Standard Chartered, has signed a memorandum of understanding with Visa to develop digital solutions for small and medium-sized enterprises across the MENA region.聽

The partnership was formalized at a signing ceremony at the Visa Innovation Center in Dubai.聽

Rola Abu Manneh, CEO of Standard Chartered Middle East, UAE, and Pakistan, and Saeeda Jaffar, Visa鈥檚 senior vice president and group country manager for the GCC, highlighted their commitment to fostering SME growth in the UAE and beyond.聽

Breakthrough approaches like Spiritus are needed. We are excited to partner with Spiritus and bring this important technology to market.

Bruce Niven, executive managing director of strategic venturing at Aramco Ventures

LoftyInc. Capital Management secures $43m first close for Africa-focused fund聽

LoftyInc. Capital Management has secured $43 million in the first close of its LoftyInc. Alpha Fund, a late-seed investment vehicle targeting startups in Nigeria, Egypt, Kenya, and Francophone Africa.聽

The fund has attracted backing from African and international investors, including sovereign wealth funds, development finance institutions, and high-net-worth individuals.聽

Key investors include Egypt鈥檚 Micro, Small, and Medium Enterprises Development Agency, Tunisia鈥檚 Anava Fund of Funds, and the Dutch Entrepreneurial Development Bank, as well as Proparco with FISEA.

The International Finance Corp., AfricaGrow, the Dutch Good Growth Fund, and US-based First Close Partners were also investors.

Capital Haus acquires 11.6 percent stake in Equity Story Group聽

UAE-based financial concierge firm Capital Haus has acquired an 11.6 percent strategic stake in Equity Story Group Ltd., pushing its total assets under management beyond $1 billion.聽

The investment aligns with Capital Haus鈥 focus on delivering alternative wealth management solutions for high-net-worth individuals and corporate investors.聽

As part of the deal, Brendan Gow, founder and managing director of Capital Haus, has been appointed as an executive director on the board of Equity Story Group.

鈥淲ith the UAE鈥檚 emergence as a leading global wealth hub, investors are increasingly looking for alternative asset classes, cross-border investment access, and concierge-style financial services,鈥 the press release stated.

Egypt鈥檚 Mrkoon raises bridge funding from A Ventures聽

Egypt-based waste management platform Mrkoon has secured bridge funding from A Ventures, increasing the investment firm鈥檚 stake in the startup to 28 percent.聽

The funding will support Mrkoon鈥檚 regional expansion, with plans to enter the Gulf Cooperation Council market.聽

Founded in 2022 by Mohamed Shalabi, Ahmed Mamdouh, and Ahmed Amir, Mrkoon operates a business-to-business platform that enables enterprises, particularly in the industrial and manufacturing sectors, to offload surplus materials and scrap.聽

A Ventures, an Egypt-based investment and portfolio management firm, was established in 2024 by Sherif Ramadan and Ayman Abbas.

BILRS secures funding from Salica Spring Studios聽

UAE-based fintech BILRS has raised an undisclosed funding round from Salica Spring Studios, backed by Al-Waha Fund of Funds.聽

The investment will help the company expand its operations, enhance its technology, and grow its global reach.聽

Founded in 2022 by Rupert Shaw, BILRS provides international bill payment solutions, mobile top-ups, and gift cards, enabling seamless cross-border transactions in the B2B space.聽

The company previously secured pre-seed funding from Haatch in 2023.

Foras secures stake in crowdfunding platform Beban聽

UAE-based investment firm Foras has acquired a 36 percent stake in Beban, a Bahrain-based crowdfunding platform, for an undisclosed amount.聽

The investment aims to enhance access to capital for startups and entrepreneurs across the region.聽

Founded in 2022, Beban is a subsidiary of Hope Ventures and is licensed by the Central Bank of Bahrain.聽

The platform connects entrepreneurs with investors to drive business growth in the MENA region.

FanTV raises $3m in Series A funding聽

UAE-based artificial intelligence-powered content platform FanTV has secured $3 million in a Series A funding round from Mysten Labs, Cypher Capital, CoinSwitch Ventures, and Illuminati Capital.聽

The funding will support the company鈥檚 expansion efforts and the enhancement of its AI-driven tools for content creators.聽

Founded in 2022 by Prashan Agarwal, FanTV operates as a Web 3.0 content platform that allows creators to upload and monetize content based on viewership.聽

The company aims to scale its user base and technological capabilities globally.

MENA funding grows fivefold in Feb聽

Investment in MENA startups surged nearly fivefold in February, reaching $494 million across 58 deals, according to Wamda.聽

The sharp increase was driven by a shift from debt financing, which fell to 15 percent of total funding compared to 90 percent in January. Excluding debt, equity investments rose 371 percent month-on-month.聽

黑料社区 led with $250.3 million across 25 deals, followed by the UAE with $203.5 million from 15 deals and Egypt with $27.5 million across eight transactions. Smaller investments were recorded in Oman, Morocco, and Jordan, as well as Tunisia, Bahrain, and Qatar.聽

Fintech dominated with $274 million across 15 deals, followed by insurance tech with $55 million, and logistics with $28.5 million.聽

Marketing tech, education tech, AI, and clean tech also saw significant funding.聽

Later-stage rounds gained traction, with Tabby securing $160 million in Series E funding, Flow48 raising $69 million, and Applied AI closing $55 million.聽

Despite the funding surge, gender disparity persisted, with female-founded startups receiving just $200k 鈥 0.04 percent of total investment 鈥 while male-led ventures secured 86.7 percent of funding.


NCEC develops an environmental pollution vehicle to reduce pollution and protect public health

NCEC develops an environmental pollution vehicle to reduce pollution and protect public health
Updated 57 min 55 sec ago

NCEC develops an environmental pollution vehicle to reduce pollution and protect public health

NCEC develops an environmental pollution vehicle to reduce pollution and protect public health

RIYADH: To enhance the speed and efficiency of environmental emergency response in the Kingdom of 黑料社区, the National Center for Environmental Compliance has launched six first-response vehicles for ecological emergencies.

These vehicles feature advanced technologies, including systems for measuring pollutants and hazardous emissions, as well as the ability to intervene in dangerous chemical incidents, while allowing teams to reach the scene as quickly as possible.

The environmental pollution vehicle is a specialized vehicle for monitoring and responding to various sources of pollution, helping to mitigate their impact on public health and the environment.

The NCEC's Environmental Pollution Vehicle is equipped with gadgets and instruments designed for monitoring and responding to various sources of pollution. (NCEC photo)

In an interview with Saad Al-Matrafi, NCEC鈥檚 executive director of media and communication and official spokesperson, he said that these vehicles use the latest advances in pollution measurement, providing accurate and immediate data on air quality and potential hazards.

He said that the vehicles will be stationed in several locations in the Kingdom, including Riyadh, the Northern Borders, Madinah, Makkah, Jazan, and the Eastern Province.

鈥淔unctioning as mobile environmental monitoring stations, the vehicles feature integrated systems for gas analysis and air quality assessment 鈥 enabling swift, data-driven responses to environmental incidents across the Kingdom,鈥 Al-Matrafi said.

鈥淏y collecting and analyzing real-time data, it enables rapid corrective action to address environmental challenges as they arise,鈥 he added.

Opinion

This section contains relevant reference points, placed in (Opinion field)

The executive director demonstrated the operation of the equipment and devices available in each vehicle.

鈥淭echnicians can measure the volume of hazardous gases and monitor various types of gases, such as carbon monoxide, methane, propane, nitrogen oxides, ammonia, and other gases, depending on the type of sensors selected.鈥

Inspectors of the National Center for Environmental Compliance at work. (SPA file photo)

In addition, the vehicle鈥檚 emergency technicians can handle accidents and chemical and biological hazards, he said.

鈥淎ll employees receive specialized training to operate these vehicles safely, including the use of gas detection equipment and protective suits, ensuring they can effectively respond to chemical, biological, and hazardous material emergencies,鈥 Al-Matrafi said.

NCEC said that the technologies in the vehicle contribute to the rapid response and handling of any environmental emergency, thereby ensuring the community鈥檚 safety and achieving the highest standards of environmental protection.

More than 25 devices, items of protection equipment, and tools are available in NCEC鈥檚 environmental vehicles, including a measuring device used to calculate distances accurately. This product is designed to fold, making it easy to carry and store when not in use.

Saad Al-Matrafi, executive director and official spokesperson at NCEC. (AN file photo)

Another tool is the hazardous gas measuring device, which will be used to detect the presence of toxic or flammable gases in the surrounding environment, ensuring the safety of people where gas levels may be hazardous.

Additionally, there is an infrared thermometer to measure temperatures remotely, without the need for contact with the object or surface being measured.

Employees will be equipped with a sample collection and storage bag designed for hazardous materials responders, environmental agencies, military personnel, police, or forensic workers collecting samples containing chemical, biological, or radiological threats, including chemical warfare agents, toxic industrial materials, and toxins.

DID YOU KNOW?

鈥 The National Center for Environmental Compliance is aiming to protect the environment and the general public鈥檚 health with the environmental pollution vehicle.

鈥 More than 25 pieces of protective equipment are available in NCEC鈥檚 environmental vehicles to ensure accurate data collection and provide a safe environment for the workers.

鈥 Gases that experts from NCEC can measure in vehicles include carbon monoxide, methane, and propane.

Another bag will be provided to transport samples from the collection site to laboratories or other locations safely and without any change to their quality.

To protect workers in hazardous environments, such as industrial plants, power plants, contaminated sites, and activities involving exposure to highly toxic materials, protective suits will be provided. Employee safety is essential to avoid contamination by hazardous substances.

Around the world, poor air quality is one of the causes of several health issues such as heart disease, stroke, and lung cancer, according to the Clean Air Fund. (Supplied)

Furthermore, the chemical and biological hazard-resistant suit is designed to protect people from exposure to toxic chemicals, biological contaminants, or viruses in hazardous environments.

Workers are expected to use a face mask and a filter, as the modern design of full-face masks provides extensive and well-developed cover for the face while still allowing clear vision. While the availability of various sizes ensures masks fit comfortably and securely, the face mask filter provides complete protection from toxic and chemical gases.

The Kingdom is prioritizing its sustainable development goals as a significant objective of Vision 2030. Structuring a healthier, more flourishing, and greener future through innovative interventions such as the environmental vehicle by NCEC is critical for a balanced ecosystem.


 


Saudi, Japan to develop digital medicine strategies

Saudi, Japan to develop digital medicine strategies
Updated 10 October 2025

Saudi, Japan to develop digital medicine strategies

Saudi, Japan to develop digital medicine strategies
  • Pact includes AI diagnostics, training, device development, and education platforms

TOKYO: Tokyo-based Medident has signed an agreement with 黑料社区 institutions to link Japan鈥檚 medical digital transformation strategy with the Kingdom鈥檚 Vision 2030 plan.

The pact was inked at the Japan-Saudi EXPO Investment Forum, the company announced on Sept. 24.

The agreement covers areas including artificial intelligence diagnostics, surgical training, medical device development, and healthcare-education platforms.

Medident also plans to speed up clinical and educational adoption of its 3D Clone Model, a training tool that combines virtual reality with tactile simulation based on various types of medical scans.

鈥淥ur initiatives are gaining recognition both academically and at the policy level,鈥 Medident CEO Daisuke Tomita said.

鈥淏y connecting Japan鈥檚 strengths in digital healthcare with 黑料社区鈥檚 reform agenda, we will build new frameworks for international co-creation.鈥

The deal was signed on stage at the Saudi-Japan EXPO Investment Forum with Dr. Noor A. Al-Saadoon, director of health innovation at the Biotech Center at Al-Faisal University, and Dr. Mohammed Al-Hayaza, president of Al-Faisal University.

Also in attendance were Khalid A. Al-Falih, minister of investment; KOGA Yuichiro Koga, state minister of economy, trade, and Industry; and Yumiko Tomita, director of the Japan Oral Health Association.

Medident is a part of the Mirise Medical Group, which operates clinics in Tokyo鈥檚 upmarket Minami-Aoyama and Ginza districts, focusing on orthodontics, oral health, and regenerative therapies.


Damascus-Amman train link could be completed by 2026 as historic Hijaz railway restoration plan gains steam

Damascus-Amman train link could be completed by 2026 as historic Hijaz railway restoration plan gains steam
Updated 10 October 2025

Damascus-Amman train link could be completed by 2026 as historic Hijaz railway restoration plan gains steam

Damascus-Amman train link could be completed by 2026 as historic Hijaz railway restoration plan gains steam
  • Under the agreement, Turkiye will support Syria with reconstruction efforts, while Jordan will provide locomotive maintenance
  • A Jordanian official said if plans go ahead passengers could expect to board trains from late next year

DUBAI: Passengers traveling between Amman and Damascus could be taking the train as early as the end of 2026, with both countries determined to restore a historic rail link that once connected the Levant with the holy cities of Madinah and Makkah.

A high-level meeting in Amman last month saw Jordan, Syria, and Turkiye agree to work together on reviving the historic railway.

Under the agreement, Turkiye will support Syria with reconstruction efforts, while Jordan will provide locomotive maintenance.

Although details regarding timelines remain limited, Zahi Khalil, director-general and deputy chairman of the Jordan Hijaz Railway at the Jordanian Ministry of Transport, said plans are well underway and could allow passenger services between the two capitals as soon as next year.

鈥淭urkiye agreed in September to support the repair of the railway section between Damascus and the Jordanian border. They will completely restore it,鈥 Khalil told Arab News on the sidelines of the Global Rail Conference in Abu Dhabi last week.

鈥淩egarding the connection process 鈥 the link between Damascus and Amman 鈥 it could be ready by the end of next year, 2026. So possibly in the last quarter of next year, we鈥檒l have the first passenger trip between Amman and Damascus.鈥

Khalil said the initial phase of the project will focus on passenger transport, but there are also plans to upgrade the route for freight trains within the next three to five years. This, however, will require significant infrastructure upgrades to handle heavier loads.

Historically, the Hijaz Railway was part of the Ottoman rail network and served as a major link between Damascus and Makkah, reducing a journey that once took 40 days to just five. Seen by the sultan at the time as a symbol of Islamic unity and progress, the railway holds deep historical and cultural significance across the region.

Khalil explained that much of the historic track would be rehabilitated, upgraded for modern trains, and reused, with large sections of the original route still intact. He believes the revived line will function not only as a vital transport connection but also as a heritage attraction in its own right.

鈥淭rains are one of the greatest and easiest means of connection between countries; they carry large numbers of people and encourage tourism both within Jordan and between Jordan and neighboring countries,鈥 he said.

鈥淔or example, on the old Hijaz Railway, we already have daily tourist trips in the historic Wadi Rum area, but only there. When the line connects to other regions, it will bring tourists from neighboring countries and other Jordanian cities.鈥

The original Hijaz Railway was intended to extend all the way to Istanbul, connecting the Ottoman capital with Makkah. However, the project was never completed due to the First World War and the subsequent fall of the Ottoman Empire.

With Turkiye now deeply involved in Syria鈥檚 reconstruction, Khalil believes there is renewed potential to realize the railway鈥檚 original scale. He noted that work is already underway to rehabilitate lines between Damascus and Aleppo, with plans to extend the tracks to the Turkish-Syrian border.

鈥淥nce Syria is linked to the Turkish rail lines, Amman will be connected all the way to Istanbul,鈥 he said.

Looking ahead, Khalil added that there are also plans to link Amman with future railway projects in 黑料社区 and the Gulf Cooperation Council, ultimately realizing the full vision of the historic Hijaz Railway.


黑料社区 to sustain 4.5%鈥5.5% non-oil growth over next decade: Moody鈥檚聽

黑料社区 to sustain 4.5%鈥5.5% non-oil growth over next decade: Moody鈥檚聽
Updated 10 October 2025

黑料社区 to sustain 4.5%鈥5.5% non-oil growth over next decade: Moody鈥檚聽

黑料社区 to sustain 4.5%鈥5.5% non-oil growth over next decade: Moody鈥檚聽

RIYADH: 黑料社区 is on course to sustain non-oil sector annual growth of 4.5 percent to 5.5 percent through the next five to 10 years as its Vision 2030 diversification program gathers pace, Moody鈥檚 have forecast. 

The rating agency cited strong momentum from services, tourism, and a pipeline of mega events including the 2027 AFC Asian Cup, the 2030 World Expo, and the 2034 FIFA World Cup, all of which are expected to reinforce the Kingdom鈥檚 non-oil expansion and attract sustained private investment.  

Other rating agencies and consultancies share a similar outlook. Fitch Ratings expects 黑料社区鈥檚 non-oil growth to average around 4.5 percent through the medium term, while BMI and Strategic Gears forecast continued expansion in tourism and exports, reflecting broad confidence in the Kingdom鈥檚 Vision 2030 diversification momentum. 

This comes on the back of 黑料社区鈥檚 latest estimate, released on Sept. 30, in which the Ministry of Finance forecast real gross domestic product growth of 4.6 percent in 2026, supported by continued expansion in non-oil activities. 

The ministry鈥檚 pre-budget statement set the 2025 projection at 4.4 percent, driven by a 5 percent increase in non-oil output, underpinned by robust domestic demand, rising employment, and expanding private-sector investment. 

In its latest report, Moody鈥檚 stated: 鈥淣on-oil economic growth, particularly in the services sector, will remain robust as the large-scale projects are implemented and gradually commercialize.鈥 

The agency cautioned that progress on some flagship projects is uneven amid supply bottlenecks, engineering challenges and tighter funding conditions.  

Moody鈥檚 expects authorities to keep diversification outlays relatively high even as oil prices soften, leading to 鈥渕oderate fiscal deficits鈥 and a rise in government debt to more than 36 percent of GDP by 2030 from about 26 percent at end-2024. 

In a separate report on the banking system, Moody鈥檚 said strong credit demand linked to Vision 2030 projects and mortgages has outpaced deposit growth, pushing the sector鈥檚 loan-to-deposit ratio above 100 percent for the first time since 2021 and sustaining reliance on alternative funding.  

鈥淲hile domestic deposits are increasing, mainly supported by inflows from government entities and large companies, credit demand continues to grow at a faster pace,鈥 said the agency.

It noted that Saudi banks have diversified into capital-market issuance and syndicated loans; total bank issuance reached SR56 billion ($14.93 billion) in 2024, up from SR21 billion in 2023, with similar levels expected this year before easing as loan and deposit growth re-align. 

The report added that the Saudi Central Bank has moved to bolster resilience, introducing a 100-basis-point countercyclical capital buffer effective in 2026 and monitoring foreign-currency liquidity and stable-funding ratios 鈥 steps that could moderate loan growth at some institutions.  

Moody鈥檚 also highlighted the role of the Saudi Real Estate Refinance Co. in easing liquidity pressures, with SRC鈥檚 acquired portfolio rising to about 4 percent of the mortgage market and the launch of the Kingdom鈥檚 first residential mortgage-backed security in August, initially for local investors.  

Market funding brings its own risks, Moody鈥檚 said, pointing to a near-doubling of foreign funding as a share of liabilities since 2020 and the banking system鈥檚 net foreign-asset position turning negative in 2024.  

While the agency sees a loss of confidence as unlikely over the next 12 to 18 months, it warned that an abrupt shift could pressure renewals; measured diversification by tenor and geography would help mitigate that risk.  

Another new report by Moody鈥檚 on nonfinancial companies revealed that investment and reforms are lifting multiple non-oil sectors 鈥 hospitality and retail, manufacturing, mining and real estate among them 鈥 even as borrowing needs rise and credit outcomes diverge.  

Moody鈥檚 estimates that cumulative private-sector investments of close to SR8 trillion will be needed by 2030 to sustain growth, with the Public Investment Fund remaining central to catalyzing co-investment.  

PIF鈥檚 direct role is set to remain substantial. Moody鈥檚 projects up to SR1 trillion of PIF investment by 2030 鈥 on top of about SR642 billion over the past five years 鈥 while around SR7 trillion from other private participants will be required to maintain non-oil momentum.  

The scale and complexity of projects such as Neom introduce execution risk, but phased investment and tighter oversight should support delivery.  

Utilities will carry some of the heaviest capital burdens as the energy mix targets a 50/50 split between renewables and gas by 2030. 

Moody鈥檚 estimates at least SR750 billion of sector investment across 2019 to 2030, with the National Renewable Energy Program having launched roughly SR440 billion of projects since 2019. The Ministry of Energy plans to tender about 130 gigawatts of renewable capacity by 2030.  

As of mid-2025, renewables accounted for around 9 GW 鈥 about 10 percent of total generation capacity.  

Saudi Electricity Co., the sole transmitter and distributor, is accelerating grid expansion and interconnections and expects its regulated asset base to grow with elevated capital spending 鈥 rising from an average SR29.4 billion per year since 2019 to about SR50 billion to SR55 billion annually in 2025-30.  

Higher investment needs will strain free cash flow and liquidity, though a supportive regulatory framework and increased indirect subsidies 鈥 SR10.8 billion in 2024, or 12 percent of revenue 鈥 provide offsets.  

Across capital markets, Moody鈥檚 expects more Saudi corporates to tap equity and debt as regulatory upgrades broaden participation, with national champions and private companies aiming to balance expansion with prudent leverage.  

That trend, it said, should gradually deepen the domestic market, diversify funding sources and support a more resilient financing ecosystem. 


Saudia, Alrajhi Bank, Albaik lead 黑料社区鈥檚 most 鈥榩ersuasive鈥 brands: YouGov

Saudia, Alrajhi Bank, Albaik lead 黑料社区鈥檚 most 鈥榩ersuasive鈥 brands: YouGov
Updated 09 October 2025

Saudia, Alrajhi Bank, Albaik lead 黑料社区鈥檚 most 鈥榩ersuasive鈥 brands: YouGov

Saudia, Alrajhi Bank, Albaik lead 黑料社区鈥檚 most 鈥榩ersuasive鈥 brands: YouGov

RIYADH: Saudia, Alrajhi Bank, and Albaik are the top three most persuasive brands in 黑料社区 when it comes to getting people to buy their products, according to a new survey. 

A report from market research and data analytics firm YouGov analyzed shopping attitudes in the Kingdom and compiled a list of companies leading in convincing consumers to spend on their brands. 

The analysis found that retail banks, beauty firms, and telecoms and handset providers are the most successful at converting people who would consider buying their products into those who intend to do so.  

According to the report, Saudia topped all brands across every category, with 72 percent of respondents intending to use the airline once it was considered as an option. 

Alrajhi Bank came second with a conversion rate of 70 percent, followed by Albaik at 65 percent, Almarai at 65 percent, and Apple at 62 percent.  

Toyota followed with a conversion rate of 55 percent, while Samsung and Hilton recorded conversion rates of 49 percent and 47 percent, respectively, once customers began considering their products. 

The survey also found that Huda Beauty has a conversion rate of 45 percent, followed by Dior Beauty at 43 percent. 

Category breakdown  

Among non-carbonated beverage brands, Almarai secured the top spot among Saudi buyers, followed by Saudia, Nadec, Lipton Ice Tea, and Nova. 

Almarai鈥檚 top position comes just months after the company signed an agreement to acquire Pure Beverages Industry Co. for SR1.04 billion ($277 million), aiming to diversify its offerings and strengthen its market position. 

Pure Beverages Industry Co. is a bottled drinking water producer in the Kingdom, known for its 鈥淚val鈥 and 鈥淥ska鈥 brands. 

In the retail banking category, Alrajhi Bank is the most successful at converting customers considering its services into those who intend to use them. 

Alrajhi Bank is followed by Saudi Awwal Bank, Saudi National Bank, Alinma Bank, and Riyad Bank. 

In September, Alrajhi Bank earned an 鈥淎A鈥 rating from MSCI鈥檚 global environmental, social, and governance benchmark, becoming the only financial institution in 黑料社区 to achieve this distinction. 

The recognition also placed the financial institution among the top five banks worldwide with an 鈥淎A鈥 or higher ESG rating, underscoring its leadership in sustainable practices.  

Among beauty brands, Huda Beauty garnered the top spot for conversions, while Dior Beauty, Mac Beauty, Chanel Beauty, and Makeup Forever Beauty made up the remaining popular companies in the segment. 

With a conversion rate of 38 percent, Amazon was named the most persuasive retailer in the Kingdom, followed by Al Othaim, Panda, Lulu Hypermarket, and Shein.  

Apple topped the list among consumer electronics and appliances brands, with Samsung, Huawei, LG and PlayStation grabbing the remaining slots in the top five list.  

Albaik was named the most persuasive brand in the dining, restaurants and eateries category. Other entrants in the list include Hungerstation, McDonald鈥檚, Al Tazaj, and KFC.  

According to YouGov, Toyota is the most persuasive vehicle brand among Saudi customers, followed by Mercedes-Benz, Land Rover, Lexus, and BMW.  

Among hotels and resorts, Hilton topped the list, while the remaining entrants included InterContinental, Movenpick, Hyatt, and Ritz-Carlton.  

Saudia was named the most persuasive travel and airline brand among Saudi customers, followed by Egypt Air, flynas, Emirates, and Almosafer.  

Affinity toward home-made brands 

According to the YouGov survey, six out of 10 residents in 黑料社区 prefer to buy products made in their home country.  

The report revealed that 63 percent of the survey participants aged above 55 prefer products made in 黑料社区.  

Among people aged from 18 to 24, 58 percent prefer buying homemade products, and this figure rises to 60 percent among people between the ages of 25 and 34, and 61 percent among 35- to 44-year-olds.  

The report further said that 58 percent of the participants between the ages of 45 to 54 prefer buying products made in the Kingdom.