DUBAI: Argentine model Georgina Rodriguez has joined forces with Lebanese dance group Mayyas, who won the 17th season of “America's Got Talent,” for a new campaign.
They starred in an advertisement for Egyptian real estate company Horizon Egypt Developments, where Rodriguez and the Mayyas promote Saada, a real estate development in New Cairo in Egypt.
The video opens with a formal outdoor gathering in a desert setting, where guests dressed in evening attire socialize under draped golden canopies and soft candlelight.
Rodriguez arrives in a shimmering gold, form-fitting gown, drawing attention as she walks through the crowd.
She stops and watches as the Mayyas perform a choreographed routine to orchestral music. The dancers were dressed in black and gold outfits, paired with gold eye masks, moving in the synchronized formations they have become famous for.
During the event, a waiter hands Rodriguez a letter. After reading it, she makes a phone call and says in Spanish, “Pack my bags. She reached before me.” The scene then transitions to her getting into a luxury car and when the driver asks for their destination, she responds: “It’s always Saada.”
This is not Rodriguez’s first campaign for Saada. In October, she led a campaign for Saada Sahel, another real estate development on Egypt’s North Coast.
In the video, she was seen speaking on the phone, saying: “I already got the tickets, we are going next summer.”
For the campaign, she wore a white lace-trimmed sundress with spaghetti straps and a fitted bodice featuring intricate lace detailing.
The look was accessorized with a necklace from Egyptian brand Nado’s Jewelry’s Perle collection, which includes large, rounded links alternating between polished gold and diamond-encrusted surfaces.
Teaming up with Rodriguez and winning “America’s Got Talent” are not the only global milestones for the Mayyas.
In 2023, Nadim Cherfan, the founder and choreographer of the dance troupe, reached a major career milestone when he choreographed part of Beyonce’s performance at the grand opening of Atlantis The Royal in Dubai.
“To the artist of my life Beyonce, thank you for making my dream come true. Thank you for being the humblest, most professional and phenomenal human that you are,” he shared on social media at the time.
