DUBAI:Designers Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa of Bahraini label Noon By Noorunveiled their Fall Winter 2025 collection during London Fashion Week.
The brand held a salon-style showcase at London’s Somerset House.
Noon By Noor’s latest collection was inspired by Bahrain’s architectural landscape —specifically the work of Swiss architect Christian Kerez, whose multi-storey car parks in the city of Muharraq have become a cultural hub.
The four car parks were commissioned by the Bahrain Authority for Culture and Antiquities as part of a wider preservation and development project in Murharraq, which served as the Bahraini capital until 1932.
“We are fortunate to have been nurtured in art and architecture, both in our home and in our surroundings in Bahrain – a place rich in both, from which we can draw constant inspiration,” Shaikha Noor Al Khalifa said in a released statement.
Shaikha Haya Al Khalifa added: “While working on this collection, we focused on finding a sense of balance between structure and curves, elegance and ease, function and frivolity, a balance between generations — a collage of the past, the present and the future.”
The line features sculptural jackets, draped bodices, and sliced silhouettes that subtly reveal the skin. As per the brand’s design ethos, embellishments are minimal and textures and fabrics play a larger role.
The designers employed a technique of stripping and fraying wool tweeds and reapplying them onto tulle to create their own lightweight fabric that is used across the collection.
Meanwhile, the color palette stays true to the fashion house’s previous collections, with heavy use of neutral shades. A dark shade of chartreuse acts as a counterweight to the black, beige and dark grey ensembles featured in the latest line, while a slick and shiny trench coat in creamy beige stood out on the runway.
The womenswear brand was established in 2008 and was previously shown at New York Fashion Week before the designers made the switch to London.
