Startup of the Week — KSA’s Quantum to scale its ad tech platform following $7m funding round

Startup of the Week — KSA’s Quantum to scale its ad tech platform following $7m funding round
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Updated 23 February 2025

Startup of the Week — KSA’s Quantum to scale its ad tech platform following $7m funding round

Startup of the Week — KSA’s Quantum to scale its ad tech platform following $7m funding round

RIYADH: ’s advertisement space is set to see a new level of data analysis after startup Quantum banked $7 million to boost its technology and expansion plans.

The Riyadh-based ad tech firm, founded by Omar Malaikah and Sara Bin Ladin in 2020, plans to use the funds from its pre-series-A round to scale its operations, enhance its platform and explore new markets, solidifying its position in the region’s growing digital advertising ecosystem.

In an interview with Arab News, Malaikah described the funding as a “huge milestone,” highlighting its significance beyond a financial boost.

“It’s not just about the money; it’s about what it enables us to do. We’re now in a position to scale our operations, refine our platform, and explore new markets with confidence. It also reinforces that our vision for transforming adtech is resonating with the right people,” he said.

The round, led by HearstLab, marks the global media investment firm’s first-ever Middle East investment.

“We’re incredibly proud to have HearstLab on board. As their first investment in the Middle East, it’s a validation (of) the unique value Quantum brings to the market,” Malaikah said.

“They were drawn to our ability to bridge the gap between advertisers and publishers in a way that’s both efficient and transparent. Their expertise in media and technology is going to be a game-changer for us as we push forward.”

Quantum’s platform directly connects advertisers with publishers.

“At its core, Quantum is about making ad buying smarter and simpler,” Malaikah explained. “Advertisers can use our platform to directly buy premium ad space, cutting out a lot of inefficiencies and middlemen. For publishers, it’s about better monetizing their inventory. We’re solving the pain points both sides have faced for years — things like high costs, lack of transparency, and complicated processes.”




Omar Malaikah, CEO and founder of Riyadh-based ad tech firm Quantum. (Supplied)

With the funding, Quantum plans to focus on expanding its market presence, starting with the Gulf Cooperation Council region and later targeting international opportunities.

“The GCC is our immediate focus, but we’re also looking at other markets with high growth potential, like Southeast Asia,” Malaikah said. “These regions have similar challenges in the ad tech space, and we see a lot of opportunities to bring our solutions there.”

Quantum also plans to refine its technology and add new features to its platform. “We’re investing in new features to stay ahead of the curve and provide even more value to our clients,” said Malaikah. “Growing our sales and client base is a big priority too, as we want to build on the momentum we’ve already achieved.”

The company has already gained strong traction since its founding in 2018, working with high-profile clients including Procter & Gamble, Unilever, Nestle, Goody, and Almarai.

“Since launching in 2018, we’ve achieved some amazing things,” Malaikah said. “We’ve grown our client base significantly, established strong partnerships, and gained recognition as a leader in the adtech space in the region. Being the first GCC company to secure investment from HearstLab is another big highlight for us.”

Quantum’s data-driven approach to advertising is central to its appeal. “Data is at the heart of what we do,” Malaikah emphasized, adding: “Our platform gives advertisers deep insights into how their campaigns are performing, which helps them make smarter decisions and get better results. It’s all about maximizing the return on their investment.”

He also shared a notable success story, saying: “One client in retail, for example, used our platform to increase their ROI by 40 percent, which was a real validation of our model.”

Revenue growth is another key target for Quantum, and Malaikah said: “While I can’t share exact numbers just yet, our goal is to double our revenue in the next year by expanding our client base and entering new markets. It’s an ambitious target, but one we’re ready to meet.”

As the company grows, it is also scaling its workforce, with a focus on hiring both locally and internationally. “We’re definitely hiring,” Malaikah said, adding: “We’re focusing on building our local talent in , but we’re also looking at international hires to bring in specialized expertise. Growing the team is a big priority as we scale.

Partnerships are a key element of Quantum’s strategy moving forward. “Partnerships are a big part of our growth strategy,” he explained. “While acquisitions aren’t on the immediate horizon, we’re always exploring ways to collaborate with companies that align with our vision and can help us grow faster.”

With its streamlined platform, advanced data analytics, and strategic growth plans, Quantum aims to reshape ad tech in the Middle East and beyond.

“Right now, our focus is on scaling the platform and expanding our market reach,” Malaikah said, underlining the company’s commitment to driving innovation in the sector.

Building Quantum during the pandemic presented unique challenges, particularly in establishing trust with clients without face-to-face interactions.

“But we adapted quickly — leaning heavily on digital communication and proving the value of our platform through results,” said Malaikah.

“Sara and I started Quantum because we saw a massive gap in the advertising market. Advertisers and publishers were frustrated by inefficiencies and a lack of transparency. We knew we could build something better — something that really met their needs.”

Looking ahead, Quantum has ambitious plans: “In three to five years, we see Quantum as a global player in adtech. Our goal is to be the go-to platform for advertisers and publishers looking for efficiency, transparency and results. We’re excited to scale, innovate and keep driving the industry forward.”


World food prices at 2-year high on rising meat and edible oils, FAO says

World food prices at 2-year high on rising meat and edible oils, FAO says
Updated 08 August 2025

World food prices at 2-year high on rising meat and edible oils, FAO says

World food prices at 2-year high on rising meat and edible oils, FAO says

PARIS: World food commodity prices rose in July to their highest in over two years, as a jump for vegetable oils and record levels for meat outweighed falling cereal, dairy and sugar prices, the UN’s Food and Agriculture Organization said.

The FAO Food Price Index, which serves as a global benchmark for food commodity prices, averaged 130.1 points in July, a 1.6 percent increase from June, FAO said.

That was the highest reading since February 2023, though the index was 18.8 percent below its peak of March 2022, which followed Russia’s full-scale invasion of Ukraine.

FAO’s meat price index hit a new all-time high of 127.3 points, up 1.2 percent from its previous peak in June, as strong import demand from China and the US boosted beef and sheep meat prices, the agency said.

US beef imports have climbed after drought led to a decline in the domestic cattle herd. China shipped in record amounts of beef last year amid growing popularity of the meat, though an official probe into imported beef has raised uncertainty about Chinese demand.

In other meat markets, poultry prices rose slightly following the resumption of imports of Brazilian chicken by major buyers after Brazil regained its avian influenza-free status following action against a first farm-level outbreak.

In contrast, pig meat prices declined due to sufficient supplies and lower demand, particularly in the EU, FAO added.

The agency’s vegetable oil index surged to 166.8 points, up 7.1 percent month-on-month and the highest level in three years.

This increase was driven by higher quotations for palm, soy, and sunflower oils due to robust global demand and tightening supplies, though rapeseed oil prices fell as new-crop supplies arrived in Europe, FAO said.

FAO’s cereal price benchmark eased to its lowest in almost five years, reflecting seasonal supply pressure from wheat harvests in the Northern Hemisphere.

Its separate rice index dropped 1.8 percent last month, driven by ample export supplies and weak import demand.

Dairy prices edged down for the first time since April 2024, with declines for butter and milk powders offsetting further gains for cheese.

FAO’s sugar price index eased for a fifth consecutive month on expectations of increased production in Brazil and India, despite indications of recovering global sugar import demand, the agency said.

FAO did not update its cereal supply and demand estimates this month. 


Saudi non-oil revenues rise to $40bn in Q2, on par with oil earnings

Saudi non-oil revenues rise to $40bn in Q2, on par with oil earnings
Updated 08 August 2025

Saudi non-oil revenues rise to $40bn in Q2, on par with oil earnings

Saudi non-oil revenues rise to $40bn in Q2, on par with oil earnings

RIYADH: ’s non-oil revenues rose by 6.6 percent in the second quarter of 2025 compared to the same period of last year, reaching SR149.86 billion ($39.96 billion).

According to data from the Ministry of Finance’s quarterly budget performance report, this marks a key fiscal milestone, with non-oil revenues now accounting for 49.7 percent of total government income, up from less than 40 percent a year ago.

Oil income fell by 28.76 percent during this period, totaling SR151.73 billion compared to SR213 billion a year earlier. This pulled total government revenues down by 15 percent annually to SR301.6 billion.

The shift reflects two main drivers: the Kingdom’s economic diversification push under Vision 2030, and the voluntary oil production cuts implemented under OPEC+ agreements in late 2023 to stabilize global prices.

These cuts, initially amounting to 1 million barrels per day, have been unwound in gradual phases throughout 2025, with output increases of 138,000 bpd in April, followed by 411,000 bpd increments in May and June.

Production is on track to return to pre-cut levels by September, earlier than initially planned, as the nation seeks to balance market stability with reclaiming market share.

For the first half of 2025, the Kingdom’s revenues stood at 47.74 percent of the year’s budgeted target, signaling alignment with fiscal planning.

What drove non-oil revenue growth?

The largest contributor to non-oil income was taxes on goods and services, which accounted for 50 percent of the total, or SR 74.95 billion.

“Other revenues” followed with a 19.26 percent share or SR28.9 billion, encompassing earnings from government entities, including the Saudi Central Bank, administrative fees, and port service charges, as well as advertising income, and fines.

Other taxes, primarily corporate zakat, totaled SR26 billion, while income, profit, and capital gains taxes generated SR13.73 billion. Taxes on international trade and transactions added SR6.32 billion.

Much of this growth is linked to robust activity in non-hydrocarbon sectors.

’s General Authority of Statistics had reported that the Kingdom’s gross domestic product grew by 3.4 percent year on year in the first quarter, driven primarily by a 4.9 percent expansion in non-oil transactions while oil activities contracted by 0.5 percent.

The strongest gains came from wholesale and retail trade, restaurants and hotel sector, which grew by 8.4 percent, transport and communications by 6 percent, and finance and business services by 5.5 percent.

This robust non-oil sector performance, reinforced by tourism, entertainment, technology, and manufacturing growth under Vision 2030, has translated into higher consumption taxes, service fees, and other government income streams, helping to further lift non-oil revenues in the second quarter budget performance report, even as oil revenues declined year on year.

Expenditure trends and fiscal priorities

Government expenditures in the second quarter fell 8.9 percent year on year to SR336.13 billion. The largest outlay was compensation to employees, which rose 0.4 percent to SR140.40 billion, representing 41.77 percent of total spending.

Expenditure on goods and services came second, at SR73.58 billion, with a 22 percent share. 

Non-financial assets or capital expenditure reached SR39.9 billion but fell sharply, nearly 39 percent year on year.

Social benefits totaled SR39.2 billion, down 0.1 percent year on year, while “other expenditures” declined 5 percent to SR23 billion.

According to the Ministry data, total expenditure for the first half of 2025 reached 51.24 percent of the annual budget forecast, in line with fiscal planning.

Deficit financing and debt profile

The second quarter closed with a budget deficit of SR34.53 billion, which, while 41 percent lower than the first quarter deficit, is 125.11 percent higher than the same quarter last year.

This increase was expected, as government spending is accelerating in the mid-cycle of Vision 2030 initiatives, particularly in infrastructure and mega-project execution phases.

For the first half of 2025, the deficit totaled SR93.23 billion, fully funded through borrowings, according to the ministry.

End-of-period public debt reached SR1.39 trillion, up 14.1 percent annually, with 62.84 percent classified as domestic and 37.16 percent external.

Outlook

With non-oil revenues approaching parity with oil income, ’s fiscal structure is becoming increasingly resilient to energy price volatility.

Strong tax-based revenues, stable expenditure management, and the phased restoration of oil production position the Kingdom to maintain momentum in funding its Vision 2030 transformation agenda.

Continued expansion in tourism, logistics, finance, and manufacturing is expected to further solidify this trajectory in the second half of the year.

The International Monetary Fund’s 2025 Article IV Consultation reported that ’s non-oil real GDP grew 4.5 percent in 2024, driven by strong performance in retail, hospitality, and construction.

Growth in the non-oil economy is projected to reach 3.4 percent in 2025, supported by robust domestic demand fueled by government-led Vision 2030 projects and solid credit expansion, even amid softer commodity prices.

While lower oil revenues and investment-related imports have resulted in the emergence of twin deficits, the IMF noted that the Kingdom continues to maintain ample external and fiscal buffers.

Overall, real GDP is expected to rise 3.6 percent in 2025, aided by the gradual reversal of OPEC+ production cuts, with oil output forecast to reach 9.5 million barrels per day in July and continue increasing thereafter.

The fiscal deficit is anticipated to peak at 4 percent of GDP in 2025 before narrowing to around 3.2 percent by 2030, with borrowing expected to be the primary financing source.

Public debt-to-GDP is projected to remain moderate, at 40.6 percent by the end of the decade, which will remain consistent with a low sovereign debt risk according to the IMF.


Oil Updates — crude set for steepest weekly losses since June

Oil Updates — crude set for steepest weekly losses since June
Updated 08 August 2025

Oil Updates — crude set for steepest weekly losses since June

Oil Updates — crude set for steepest weekly losses since June

LONDON: Oil prices steadied on Friday and were poised for the steepest weekly losses since late June on a tariff-hit economic outlook and a potential meeting between US President Donald Trump and Russian counterpart Vladimir Putin.

Brent crude futures were up 14 cents, or 0.2 percent, at $66.57 a barrel by 4:16 p.m. Saudi time. US West Texas Intermediate crude futures rose 4 cents, or 0.1 percent, to $63.92.

Brent was on track to be down 4.4 percent over the week while WTI was set to finish 4.9 percent lower than last Friday’s close.

Higher US tariffs on imports from a host of trade partners went into effect on Thursday, raising concern over economic activity and demand for crude oil, ANZ Bank analysts said in a note.

The latest tariffs arrive against a backdrop of an already weaker than expected US labor market and Thursday’s announcement by the Kremlin that Putin and Trump would meet in the coming days as trade tensions rise between the US and Russia’s oil customers.

Trump this week threatened to increase tariffs on India if it kept buying Russian oil, which the market viewed as putting further pressure on Russia to reach a deal with the US, said independent analyst Tina Teng.

Trump also said China, the largest buyer of Russian crude, could be hit with tariffs similar to those levied against Indian imports.

The potential meeting raises expectations of a diplomatic end to the war in Ukraine, which could lead to eased sanctions on Russia, with Russian stocks rallying after the news.

“There could be a meeting between Trump and Putin in the near future, which could indicate that Trump is adopting a wait-and-see approach with regard to further sanctions against Russia and its allies,” Commerzbank analysts said in a note.

However, some analysts remain cautious.

“The Russian leader is expected to insist on having his territorial demands granted, a hard sell for the invaded country, while his US counterpart will push for a ceasefire,” said PVM analyst Tamas Varga.

“No breakthrough is anticipated, and the US following through on its threat to impose secondary sanctions on those dealing in Russian energy — including China and India — remains a possibility.”


Closing Bell: Saudi main index closes in red at 10,930

Closing Bell: Saudi main index closes in red at 10,930
Updated 07 August 2025

Closing Bell: Saudi main index closes in red at 10,930

Closing Bell: Saudi main index closes in red at 10,930
  • Parallel market Nomu dropped 60.93 points to close at 26,648.71
  • MSCI Tadawul Index lost 0.24% to reach 1,406.76

RIYADH: ’s Tadawul All Share Index declined on Thursday, losing 16.44 points, or 0.15 percent, to close at 10,930.30. 

The total trading turnover of the benchmark index stood at SR4.53 billion ($1.209 billion), with 120 listed stocks advancing and 128 declining. 

The Kingdom’s parallel market Nomu dropped by 60.93 points to close at 26,648.71.

The MSCI Tadawul Index also decreased, falling 0.24 percent to reach 1,406.76. 

The top performer on the main market was Bawan Co., whose share price rose 9.94 percent to SR58.60. 

The share price of Banan Real Estate Co. also rose 9.73 percent to SR4.96. 

Al Sagr Cooperative Insurance Co. saw its stock price increase by 5.76 percent to SR13.22. 

Abdullah Saad Mohammed Abo Moati for Bookstores Co. witnessed a drop in its share price by 4.83 percent to SR39.78. 

In corporate announcements, n Mining Co., known as Ma’aden, recorded a net profit of SR1.92 billion in the second quarter of the year, up 87.7 percent from SR1.02 billion in the same quarter of 2024.

The company attributed the sharp rise in quarterly profit to an SR1.34 billion increase in gross profit, driven by higher sales prices and volumes across the phosphate, aluminum, and gold business units.

Additional contributors included improved earnings from joint ventures and associates, reduced finance costs, and lower zakat, tax, and severance expenses.

National Gas and Industrialization Co. reported revenues of SR1.57 billion for the first half of 2025, marking a 16.9 percent rise from SR1.35 billion in the same period last year.

The revenue increase was largely driven by a SR227 million rise in gas sales, due to higher gas prices and volumes, according to the company’s financial report. Additional boosts came from increased sales of empty cylinders by SR6.5 million and other services by SR8.9 million. This came despite a SR14.4 million decline in commercial project revenues.

National Gas and Industrialization Co.’s share price climbed 0.92 percent to SR76.7. 

Obeikan Glass Co. posted a net profit of SR10.86 million in the second quarter, reflecting a 4.1 percent decline from SR11.33 million in the same period last year.

The company attributed the annual decline in net profit to a rise in raw material costs, which weighed on profitability despite higher selling prices.

Obeikan Glass Co.’s share price rose 0.44 percent to SR31.66.

Al Hammadi Holding reported a net profit of SR61.96 million in the second quarter, marking a 47.4 percent decline from SR117.87 million in the same quarter of 2024.

The company attributed the year-on-year drop in net profit to a one-off SR55.27 million gain realized in the second quarter of last year from the sale of a vacant land plot in Riyadh’s Al-Rayyan district.

Al Hammadi Holding’s share price fell 4.44 percent to SR34.88. 

Savola Group reported a net profit of SR105.7 million in the second quarter, down 21.9 percent from SR135.4 million in the same period last year.

The firm attributed the year-on-year decline in reported net profit primarily to the absence of a SR210.8 million share of profit from its previously distributed investment in Almarai and SR23.1 million in discontinued operations, which were recorded in the same period last year.

Savola Group’s share price decreased by 1.77 percent to SR24.4. 


Riyadh Air taps travel tech platform Amadeus for global distribution ahead of launch

Riyadh Air taps travel tech platform Amadeus for global distribution ahead of launch
Updated 07 August 2025

Riyadh Air taps travel tech platform Amadeus for global distribution ahead of launch

Riyadh Air taps travel tech platform Amadeus for global distribution ahead of launch

RIYADH: ’s Riyadh Air has signed a global distribution agreement with Amadeus to expand its international footprint, connecting to more than 190 travel markets ahead of its commercial launch. 

The deal links the Public Investment Fund-owned carrier to one of the world’s largest networks of travel sellers via the Amadeus Travel Platform, boosting its retail capabilities and global reach. 

The partnership is expected to support the Kingdom’s National Aviation Strategy, which targets doubling passenger capacity to 330 million annually from over 250 global destinations and increasing cargo handling to 4.5 million tonnes by the end of this decade. 

Announced in 2023 by Crown Prince Mohammed bin Salman, Riyadh Air is expected to contribute over $20 billion to the non-oil gross domestic product and create more than 200,000 direct and indirect jobs. 

In a statement, Vincent Coste, chief commercial officer of the airline, said: “Partnering with Amadeus gives us the global reach, distribution power, and retailing capabilities needed to support our goal of flying to over 100 destinations by 2030.”

He added: “This partnership is not only about enabling seamless travel experiences, but also about contributing to the broader national vision of economic diversification, tourism growth, and enhanced global connectivity.” 

The agreement includes future distribution of Riyadh Air’s New Distribution Capability content, enabling the airline to offer more dynamic and personalized products. It will give Riyadh Air greater control over its indirect sales strategy as it builds toward full operations, according to a press release. 

“Amadeus brings not only global reach, but also advanced retailing, merchandising, and data-driven tools that will help Riyadh Air differentiate itself on the global stage,” said Maher Koubaa, executive vice president of the travel unit and managing director for Europe, the Middle East, and Africa at Amadeus. 

He added: “We are excited to support Riyadh Air’s contribution to Vision 2030 and the Kingdom’s aspirations to become a global tourism and travel leader.” 

Riyadh Air plans to launch a new international destination every two months once operations begin, as it prepares to take delivery of its first Boeing 787 Dreamliner, the airline’s CEO Tony Douglas told Bloomberg in June.

The carrier, which requires two aircraft to operate a round-trip route, is awaiting delivery of its initial jets to commence services.

Four Dreamliners are currently in various stages of assembly at Boeing’s facility in Charleston, South Carolina, with operations expected to begin once the first two are delivered. 

In addition to its Boeing orders, Riyadh Air announced at the Paris Air Show in June that it will purchase up to 50 Airbus A350 long-range aircraft, with deliveries expected to start in 2030.

The airline has also placed orders for 60 Airbus A321neo narrowbody jets and up to 72 Boeing 787s, including options.