DUBAI: Dubai-born footwear brand DUHA, founded by Tunisian designer Duha Bukadi, has unveiled a new collection for Ramadan, blending style, comfort and a touch of nostalgia.
Bukadi, who launched her brand a year ago when she moved to Dubai, draws inspiration from childhood memories of Ramadan in Tunisia, where gatherings, gifts and festive celebrations played a central role.
“Ramadan has always been a joyful and exciting time for me,” Bukadi told Arab News. “It’s a time for family, for coming together, and for celebrating. I wanted this collection to reflect that spirit of joy, comfort and togetherness.”
Her latest collection features the standout EVA design, which includes crystals arranged in the shape of a foot on the front part of the shoes, making them both statement pieces and practical choices for Ramadan and Eid celebrations.
Her latest collection features the standout EVA design. (Supplied)
“They could also be worn for Eid. During Eid, we always received gifts or money, and new outfits were a big part of the celebration. That’s why this collection includes sparkles, studs and embellishments — small details that bring joy and excitement,” she said.
Bukadi emphasized the importance of wearability, especially during Ramadan’s late-night gatherings for iftar and suhoor, leading her to design her shoes with a cushioned sole for added comfort.
The EVA design includes crystals arranged in the shape of a foot on the front part of the shoes. (Supplied)
“We try our best to make them comfortable. When I see women wearing them during the day, for work or for shopping, I would like them to feel like they are on a pillow. This special insole is like a pillow that people can wear, and it’s really, really comfortable, but the heel still hurts by nature. We just try to make the pain less,” she said.
Before launching DUHA, Bukadi worked as a hospitality designer, creating luxury hotels across the Middle East. The pandemic led her to reevaluate her career, reigniting her passion for fashion.
Despite initial challenges, DUHA, which is being sold on Level Shoes, quickly gained international recognition, securing a spot in the Fashion Trust Arabia competition and catching the attention of Netflix’s “Emily in Paris,” which featured her designs.
“Fashion is facing a crisis of affordability, and I want to offer high-quality designs without unattainable prices,” Bukadi said.
