Saudi designers transform traditional handcrafts into high fashion

Traditional Handcrafts Revival in Saudi Fashion celebrated 10 winners whose designs honored the Kingdom’s rich cultural identity techniques like embroidery, natural dyeing, and leatherwork. (AN photo by Waad Hussain)
Traditional Handcrafts Revival in Saudi Fashion celebrated 10 winners whose designs honored the Kingdom’s rich cultural identity techniques like embroidery, natural dyeing, and leatherwork. (AN photo by Waad Hussain)
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Updated 18 February 2025

Saudi designers transform traditional handcrafts into high fashion

Saudi designers transform traditional handcrafts into high fashion
  • Competition winners to display their work at Saudi Cup exhibition
  • Techniques include hand embroidery, natural dyeing, leatherwork

RIYADH: A fusion of tradition and innovation stole the spotlight at the Traditional Handcrafts Revival in Saudi Fashion competition on Sunday, where local designers used age-old techniques to craft high-fashion pieces.

Held at Mansard Hotel – The Gallery in Riyadh, the event celebrated 10 winners whose designs honored the Kingdom’s rich cultural identity through embroidery, natural dyeing, leatherwork, and even 3D printing.




First-place winner Rand Al-Saif’s design, ‘Saudiya,’ is inspired by the desert landscapes of Hijaz and Tihama. (AN photo by Waad Hussain)

The winning designs will be showcased at the Fashion Commission’s exhibition during the Saudi Cup 2025 this weekend.

Burak Cakmak, CEO of the Fashion Commission, highlighted the initiative’s role in promoting ’s culture.

HIGHLIGHTS

• The winning designs will be showcased at the Fashion Commission’s exhibition during the Saudi Cup 2025 this weekend.

• ‘Sidrat Najd’ by Maha Al-Qahtani is an ethereal gown that integrates sidr fruit kernels, covered with silver leaves and Swarovski crystals.

“The ‘Traditional Handcrafts Revival in Saudi Fashion’ initiative is a program designed to promote traditional Saudi attire within the contemporary fashion industry.

“It emphasizes Saudi cultural heritage, enhances and preserves Saudi cultural identity, and fosters local talent in creative design,” he told Arab News.




Second-place winner Maha Al-Qahtani stands next to her design, “Sidrat Najd,” a gown inspired by the sidr tree. The piece incorporates sustainability by using sidr fruit kernels wrapped in silver and adorned with Swarovski crystals. (AN photo by Waad Hussain)

Cakmak added: “By emphasizing Saudi culture at the forefront of the competition, we were able to foster creative talent to create new designs showcasing the vast heritage of Saudi in alignment with the Ministry of Culture’s ‘Year of Handicrafts.’”

Rand Al-Saif’s winning design, “Saudiya,” is a five-piece ensemble showcasing intricate hand embroidery, natural dyeing, and traditional leatherwork — techniques deeply rooted in history.

“My design, ‘Saudiya,’ is inspired by the desert of Hijaz and Tihama,” Al-Saif said.

In second place was “Sidrat Najd” by Maha Al-Qahtani. Her ethereal gown integrates sidr fruit kernels, covered with silver leaves and Swarovski crystals.

“The name of my design is ‘Sidrat Najd,’ inspired by the sidr tree, which holds deep cultural significance in Saudi heritage,” she explained.

Third was “Bride of the Arabian Peninsula” by Ghaida Majdali, who took a bold and innovative approach.

“The fabric was worked on for 350 hours of hand embroidery, without any machine. The skirt is made of metal with 3D printing, covered in natural camel leather,” she said.


Roksanda Ilincic on Gulf fashion and dressing global celebrities

Roksanda Ilincic on Gulf fashion and dressing global celebrities
Updated 03 November 2025

Roksanda Ilincic on Gulf fashion and dressing global celebrities

Roksanda Ilincic on Gulf fashion and dressing global celebrities

DUBAI: Designer Roksanda Ilincic visited the Gulf recently with pitstops in Dubai and Riyadh to show off her latest collection and mark her collaboration with the UAE’s Jumeirah Marsa Al-Arab, where she created towering floral arrangements as the hotel’s first artist-in-residence.

Having dressed the likes of Catherine Middleton, Michelle Obama, Blake Lively, Cate Blanchett, and Anne Hathaway, the designer’s creations have also been flaunted in the Middle East with Saudi-born Jordanian royal Princess Rajwa Al-Hussein showing off a canary yellow look by Roksanda in 2023.

“(I) have to consider that those women are really under (a) magnifying glass … everything needs to be not just perfect, but also needs to last,” she said of dressing high-profile women.

The London-based, Serbian-born designer also spoke to Arab News about her Spring/Summer 2026 collection, which marks her eponymous label’s 20th anniversary.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

The collection was partly inspired by British artist and sculptor Dame Barbara Hepworth, who is known for her modernist work and her method of piercing the block. According to Pace Gallery, she created her first pierced sculpture in 1932, “introducing emptied space as an element in her compositions.”

To mirror that, Ilincic introduces organic holes into her upcoming collection, appearing on lapels and bodices across the line.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

“At a time when female voices were not necessarily heard, she created an incredible body of work that is still very modern, very relevant today,” Ilincic said of the artist, who died in 1975.

“I started with her cutouts and dresses that were inspired by nature,” Ilincic said, adding that Hepworth’s distinct use of metal rods was reflected in her fashion collection through fringe detailing.

It will probably be a hit in the Gulf, where the designer says “women … love to experiment with fashion. I think they’re very, very passionate about fashion

“They love to show off their personalities, but at the same time they appreciate the art and craft behind it,” she said of her customers in the region.

When it comes to sharing advice for up-and-coming designers in , Ilincic stressed the importance of staying true to one’s creative vision.

“I think it’s very important to find their own voice … having that authenticity, uniqueness, very particular point of view, I think that’s probably the starting point.

“People may not immediately respond to it, but I think it’s important for them to (stick) to their original vision and something that is very true to them, not (try) to follow something that is already out there.”