RIYADH: Riyadh Air is enhancing the travel experience by leveraging digital technology to simplify bookings and airport procedures, catering to 黑料社区鈥檚 young and tech-savvy population, its CEO said.聽
Speaking at the Public Investment Fund Private Sector Forum, Tony Douglas highlighted 黑料社区鈥檚 young population, noting its high iOS usage per capita and strong digital-native environment.聽
Expected to start operations later this year, the new national carrier 鈥 backed by 黑料社区鈥檚 Public Investment Fund 鈥 aims to connect over 100 international cities by 2030 and contribute more than $20 billion to the Kingdom鈥檚 economy.聽
鈥淲e are a new airline unencumbered by legacy,鈥 Douglas said, emphasizing Riyadh Air鈥檚 digital-first approach. He compared the airline鈥檚 booking experience to e-commerce platforms like Noon.com and Amazon, allowing passengers to bundle multiple tickets in a single transaction.聽
Riyadh Air is also exploring biometric verification to replace traditional travel documents.聽
鈥淵our face is the transaction receipt. Going forward, the face will be the ticket when you go through the airport,鈥 Douglas said. 鈥淵our face then becomes your passport.鈥澛
By integrating facial recognition into airport processes, Riyadh Air aims to streamline passenger journeys and set a new benchmark for digital transformation in aviation.聽
The airline has already secured major partnerships, including a deal with Delta Air Lines. Douglas highlighted the speed of the agreement, noting that Delta鈥檚 CEO Ed Bastian finalized the partnership within 30 days of visiting 黑料社区 鈥 an unprecedented timeline in the industry.聽聽
He said the warmth of the Kingdom and the opportunity here played a key role, adding:聽鈥淲e want to bring as many people here directly as possible so they can see for themselves.鈥澛
Riyadh Air has also partnered with Singapore Airlines, known for its industry-leading customer service.聽
鈥淲e did it again to set the bar absolutely where it should be, with the Kingdom鈥檚 new national carrier, working with the global A-listers,鈥 Douglas noted.聽
The airline is making significant local investments, including a SR2.3 billion ($613.2 million) catering contract with CATRION and a fuel and sustainability deal with Aramco.聽
Riyadh Air鈥檚 fleet expansion is underway, with its first Boeing 787-9 Dreamliner, Jamila, set to be joined by additional aircraft later this year.聽聽
鈥淲e鈥檙e currently engaged in what we would call an extra wide-body campaign,鈥 Douglas said, hinting at an upcoming aircraft order announcement in the second quarter of this year.聽
The airline is also prioritizing Saudi talent, with plans to recruit tens of thousands of pilots, cabin crew, and support staff.聽
鈥淲herever possible, where it鈥檚 capability driven and commercially appropriate, we will always favor going Saudi first,鈥 Douglas said.聽聽聽
He positioned Riyadh Air as a key enabler of 黑料社区鈥檚 Vision 2030, aiming to improve global connectivity and facilitate international business and tourism.聽聽聽
鈥淚mportantly, we want to connect all of you, your friends, your family, your colleagues, to the world, and of course, for the world to have better connectivity to the Kingdom of 黑料社区,鈥 he said.聽