Kingdom Centre screen: an icon of outdoor advertising

Hassan Zaini, acting CEO of Rotana Signs
Hassan Zaini, acting CEO of Rotana Signs
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Updated 30 January 2025

Kingdom Centre screen: an icon of outdoor advertising

Kingdom Centre screen: an icon of outdoor advertising

Kingdom Centre, a symbol of Riyadh and one of its most iconic landmarks, will feature a state-of-the-art screen that redefines innovation in outdoor advertising. This centerpiece elevates ’s status as a global hub for creativity and advertising. The project delivers a groundbreaking advertising experience, capturing visitors’ attention to the capital and aligning with a strategic vision to provide cutting-edge platforms for local and international markets.

Hassan Zaini, acting CEO of Rotana Signs, said: “The launch of this screen is a significant milestone in delivering an unparalleled advertising experience in . It represents the culmination of our efforts to achieve excellence in this sector.”

This achievement results from a strategic collaboration combining technical expertise with media strength. 

Nizar Nagro, chairman of Rotana Signs, said: “This project showcases the ability of Saudi media to deliver innovative solutions that captivate audiences and drive brand engagement. It is a testament to the power of united expertise in pursuing a shared vision.”

The screen is a fully integrated advertising platform, merging advanced technology with aesthetic design to enhance the urban landscape. Zaini added: “We take pride in leveraging modern technology to deliver a project that reflects ’s ambition for global leadership in big format advertising, redefining the standards of outdoor advertising.”

The project provides audiences with a visually stunning experience while offering advertisers an innovative way to connect with their target markets. Nagro said: “This achievement redefines the concept of outdoor advertising in the region and paves the way for even more ambitious projects in the future.”

The launch of the Kingdom Centre screen marks the beginning of a series of advertising initiatives to establish as a creative hub for media and advertising. By recognizing the media’s role as a powerful soft force, this partnership is poised to make a significant market impact and contribute to the realization of Saudi Vision 2030.


LuLu turns into a global kitchen with the World Food Festival 2025

LuLu turns  into a global kitchen with the World Food Festival 2025
Updated 31 October 2025

LuLu turns into a global kitchen with the World Food Festival 2025

LuLu turns  into a global kitchen with the World Food Festival 2025
  • Festival brings together global flavors, interactive cooking experiences, and cultural showcases, offering shoppers a feast for the senses

LuLu Hypermarket, the region’s leading retail chain, has transformed its stores across into vibrant culinary destinations with the World Food Festival 2025, running from Oct. 29 to Nov. 11. The festival brings together global flavors, interactive cooking experiences, and cultural showcases, offering shoppers a feast for the senses.

Adding a local twist to the celebrations, a lively Saudi cooking face-off will take place at LuLu Yarmouk, Riyadh, where influencer Abdulrahman Alshehri will challenge his friend Koaib to prepare the traditional dish Marqoug, with chef Abdulmalik serving as judge. 

The festival is also featuring star-studded inaugurations across the Kingdom, led by Saudi personalities and social media influencers, bringing authentic local flavor and excitement to the event. 

In Jeddah, influencer Hadeel inaugurated the celebrations at LuLu Amir Fawaz on Oct. 29, while the Eastern Province will host a grand culinary showcase featuring over 30 top food bloggers and influencers, along with a tasting table presenting nine signature dishes from around the world.

Mohammed Harris, director, LuLu , said: “The LuLu World Food Festival has grown into a much-awaited celebration of culinary diversity, creativity, and community. Every year, we aim to bring together the world’s most loved flavors and present them in ways that inspire and delight our shoppers. This festival reflects LuLu’s commitment to enriching the shopping experience through culture, taste, and togetherness — truly making our stores a global kitchen for everyone.”

A major highlight of this year’s festival is the Anime Food theme, inspired by popular Japanese cuisine, featuring favorites like ramen, sushi, and mochi. Visitors can also look forward to live kitchen shows such as Cheesy Pasta Live, interactive challenges including the Noodles Contest, and the popular Best Khaliyeh Sweet Competition, celebrating one of ’s most cherished desserts.

Beyond its events, the festival immerses shoppers in themed experiences that highlight the diversity of flavors from around the globe. Tastes of Saudi invites customers on a flavorful journey through local cuisine, while World Flavors acts as a passport to international dishes. Premium Meat and Gourmet Slices celebrate quality cuts and fine layers of taste, while Sushi Stop captures the therapeutic joy of good food.

Health-conscious visitors can explore Super Foods, offering wholesome and energy-packed options, while coffee lovers can experience Brew Magic and Brew Your Moment, featuring the finest blends and coffee-making essentials. For home cooks, Chef’s Tools, Smart Appliances, and Oven Fresh showcase innovative ways to make every meal creative, convenient, and delicious.

Adding to the excitement, Mexita is attempting to set a record with the Longest Nachos Plate in — a three-meter spread of crispy nachos layered with cheese and toppings for shoppers to enjoy. The festival is also hosting an exciting lineup of interactive contests, including Kids Sandwich-Making Challenge, Kids & Mom Cake Icing Challenge, Mystery Box Challenge, Samosa Folding Competition, Kids Healthy Salad-Making Challenge, and Biryani Cooking Contests. 

In addition, popular Saudi influencer chefs are conducting live cooking demonstrations and interactive sessions with shoppers, sharing culinary tips, regional recipes, and engaging food stories that bring the spirit of the festival to life.

Chef Live Cooking sessions across LuLu stores are showcasing traditional regional dishes such as Harees, Jareesh, Hasawi Rice Kabsah, and Mashkhoul Shrimp, bringing authentic flavors from across the Kingdom to the table.

Throughout the festival, every LuLu store has turned into a culinary hub featuring Biryani Fests, BBQ Corners, and Healthy Food Weeks, complemented by exciting in-store promotions, discounts, exclusive deals, and daily prizes for shoppers.


Saudi Electricity Company signs agreement to acquire a 30% stake in NAMI

Saudi Electricity Company signs agreement to acquire a 30% stake in NAMI
Updated 25 October 2025

Saudi Electricity Company signs agreement to acquire a 30% stake in NAMI

Saudi Electricity Company signs agreement to acquire a 30% stake in NAMI

 In a landmark move set to accelerate ’s advanced manufacturing, application development and reverse engineering capabilities, the Saudi Electricity Company signed an agreement to join the n Industrial Investment Company, known as Dussur, and global 3D printing pioneer 3D Systems, as a strategic investor in the National Additive Manufacturing and Innovation Company. The move will further strengthen the company’s position as a national leader in additive manufacturing.

Since its establishment, NAMI has been shaped by the strategic vision of its founding shareholders to lead the industrial transformation through additive manufacturing across priority sectors in the Kingdom. The company was launched to localize advanced manufacturing technologies and enable knowledge transfer, positioning it as a leading force in modern industrial capabilities.

Founded to champion the adoption of additive manufacturing across key sectors such as energy, aerospace and defense, automotive, consumer goods, and medical industries, NAMI is at the forefront of delivering cutting-edge 3D printing solutions tailored to the Kingdom’s industrial needs.

In recent years, NAMI has developed a strong capability to offer additive manufacturing solutions within the Kingdom, including the full range of advanced polymer and metal printing technologies, along with a highly skilled application engineering organization to support the rapidly growing Saudi customer base. Since its inception in 2022, NAMI has built a fully capable application center and component manufacturing facility in Riyadh, utilizing 3D Systems’ most advanced printing systems, including the DMP Factory 500 and DMP Flex 350 Dual for metal components, and the Figure 4, SLS 380 and SLA 750 for polymer products, all of which are needed to support its collaboration with the SEC and other emerging customers in the Kingdom.

These solutions are being used to deliver high-performance components such as pump impellers, fuel burners, motor fans, heat sinks, and heat exchangers while reducing SEC’s physical inventory requirements. SEC’s investment reflects its strategic ambition to optimize its supply chain by digitizing its inventory, lowering spare parts costs, and increasing supply chain agility, a move aligned with its broader digital transformation and localization goals.

The addition of SEC as a strategic shareholder will enhance NAMI’s credibility within the energy sector, while reinforcing its ongoing commitment to other industries. With strong backing from Dussur, 3D Systems, and now SEC, NAMI is well-positioned to accelerate its growth and establish itself as the national leader in additive manufacturing.

As both a strategic investor and a core customer, SEC will play a vital role in expanding 3D printing infrastructure within the energy sector and driving the broader industrial application of additive manufacturing across the Kingdom.

“This partnership solidifies NAMI as the additive manufacturing national champion in the Kingdom of , further accelerating our traction in serving the fourth industrial revolution through fostering innovation and digitization in line with Vision 2030,” said Faisal Al-Tubayyeb, chairman of the board, NAMI.

With SEC on board after completion of the transaction, NAMI is set to launch several strategic initiatives. These include developing a comprehensive digital inventory for SEC’s spare parts, building a robust additive manufacturing supply chain to serve both SEC and other industries, expanding production capabilities, and accelerating spare parts digitization to drive innovation and operational efficiency.

“We are proud of joining forces with SEC, whose confidence in our strategic direction reflects the growing importance of advanced manufacturing and 3D printing in driving localization and supply chain resilience in the energy sector,” said Mohammed Swaidan, CEO of NAMI.

As part of this milestone, NAMI is positioned with strong confidence to achieve its demand targets, supported by SEC’s backing to extend its service capabilities. The collaboration enhances NAMI’s market credibility, underscoring its ability to serve as a major industrial player within the energy sector. Moreover, NAMI’s governance framework will be further strengthened through the adoption of SEC’s well-established corporate policies and procedures. This partnership will significantly accelerate the growth of the 3D printing market in .

By securing consistent demand from a key national entity like SEC, the partnership de-risks investment in 3D printing infrastructure, encourages local supply chain development, and demonstrates the viability of additive manufacturing at industrial scale. This will likely attract further industrial players to explore 3D printing solutions, supporting the broader national goal of localizing advanced manufacturing and building a resilient industrial ecosystem.

Looking ahead, NAMI will begin integrating SEC’s strategic input into its growth roadmap, with a focus on scaling production capabilities and expanding its service offering across key industrial sectors with streamlined communication and fast-tracked application development.