DUBAI: US Palestinian Dutch supermodel Bella Hadid took to Instagram to thank her team and customers for the success of her fragrance label Orebella's festive Alchemy Library pop-up in New York City.
“The best night at our @orebella Alchemy Library pop-up in NYC! So much love and gratitude to my team & the beautiful humans who showed up to transform @thenednomad into such a warm & intimate space to celebrate the holidays, each other and my favorite sets to date: Our holiday gift boxes,” she wrote on Instagram, along with a carousel of photos from the pop-up.
In a bid to look the part, Hadid traded in her cowboy Western aesthetic to adopt a more festive look and was photographed outside the pop-up in a red and white ensemble.
The retro look featured a two-toned red cardigan, straight leg blue jeans and a luxe white wool coat. Hadid glammed up the look with strappy red Valentino Garavani Ladycrush heels and statement gold earrings.
The model finished the look with her favorite choice of eyewear, a pair of Bayonetta glasses.
The alcohol-free scents of Orebella, which launched on May 2 this year, were Hadid’s answer to traditional perfumes.
Hadid wrote on her website: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings,” she said. “From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.
“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”
She started growing lavender on her farm, walking through the garden every morning and learning about her family’s tradition of making homemade scents. “I realized I might have a calling in this. I found healing, joy and love within nature’s scents,” she said.
“This is why I am so proud of Orebella. It was truly a dream and a passion, that through the universe and authentic dedication, was able to become this brand,” Hadid wrote.
