Cactus pear is a crop with potential in Italy’s parched south and beyond

Founder of Wokonda Andrea Ortenzi pours a low-calorie drink obtained from pressed prickly pears pads at Wakonda headquarters in Rome, Italy, October 7, 2024. (REUTERS)
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Founder of Wokonda Andrea Ortenzi pours a low-calorie drink obtained from pressed prickly pears pads at Wakonda headquarters in Rome, Italy, October 7, 2024. (REUTERS)
Cactus pear is a crop with potential in Italy’s parched south and beyond
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Light flour obtained from dried out prickly pears pads is seen at Wakonda headquarters in Rome, Italy, October 7, 2024. (REUTERS)
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Updated 02 December 2024

Cactus pear is a crop with potential in Italy’s parched south and beyond

Cactus pear is a crop with potential in Italy’s parched south and beyond
  • The cactus produces a tasty fruit eaten in much of Latin America and the Mediterranean, while in Mexico the flat green pads that form the arms of the cactus, are used in cooking

Global warming, drought and plant disease pose a growing threat to agriculture in Italy’s arid south, but a startup founded by a former telecoms manager believes it has found a solution: Opuntia Ficus, better known as the cactus pear.
Andrea Ortenzi saw the plant’s potential 20 years ago when working for Telecom Italia in Brazil, where it is widely used as animal feed. On returning to Italy he began looking at ways to turn his intuition into a business opportunity.
He and four friends founded their company, called Wakonda, in 2021, and began buying land to plant the crop in the southern Puglia region where the traditionally dominant olive trees had been ravaged by an insect-borne disease called Xylella.




Prickly pear cactus plantation is seen in Tepeteopan, state of Puebla, Mexico January 16, 2020. Picture taken January 16, 2020. (REUTERS)

The damage from the plant disease has been compounded by recurring droughts and extreme weather in the last few years all over Italy’s southern mainland and islands, hitting crops from grapes to citrus fruits.

HIGHLIGHTS

• Italian agriculture hit by drought, plant disease

• Start-up Wakonda sees huge potential for cactus pears

• Cactus’ cultivation is expanding in many countries

• Versatile crop has many uses, from animal feed to fuel

Ortenzi is convinced the hardy and versatile cactus pear, otherwise called the prickly pear or, in Italy, the Indian fig, can be a highly profitable solution yielding a raft of products such as soft drinks, flour, animal feed and biofuel.
The Italian businessman is far from alone in seeing the potential of the plant, whose cultivation is expanding in hot and dry regions around the world.
“As an industry, cactus pear production is growing rather quickly, especially for fodder use and as a source of biofuel,” said Makiko Taguchi, agricultural officer at the United Nations’ Food and Agriculture Organization headquartered in Rome.

MULTIPLE USES
The cactus produces a tasty fruit eaten in much of Latin America and the Mediterranean, while in Mexico the flat green pads that form the arms of the cactus, are used in cooking.
In Tunisia, where it covers around 12 percent of cultivated land, second only to olive trees, the cactus pear is a major source of income for thousands, particularly women who harvest and sell the fruit.




A selction of products obtained from prickly pears pads are seen on dispaly at Wakonda headquarters in Rome, Italy, October 7, 2024. (REUTERS)

In Brazil, which has the world’s largest production, it is mainly cultivated in the north-east for fodder, while Peru and Chile use it to extract a red dye known as Cochineal, used in food and cosmetic production.
Sportswear group Adidas and carmaker Toyota have recently shown interest in using the cactus to produce plant-based leather sourced mainly from Mexico.
The cactus pear is not yet included in the FAO’s agricultural output statistics, but Taguchi cited the rapid expansion of CactusNet, a contact network of cactus researchers and businesses worldwide which she coordinates.
The FAO launched the group online in 2015 with 69 members. It now has 933 members in 82 countries. The plant, native to desert areas of south and north America, thrives in the increasingly arid conditions of Italy’s south, and needs ten times less water than maize, a comparable crop whose byproducts also include animal feed and methane.
So far Wakonda, an American Indian word meaning nature’s omnipresent creative force, has planted just 10 hectares of cactus with 40,000 plants per hectare, but Ortenzi plans to plant 300 hectares by the end of 2025, and he is thinking big.
Of the roughly 100,000 hectares of olive trees destroyed by Xylella in southern Puglia, only 30,000 will be replanted in the same way, he told Reuters in an interview.
“Potentially 70,000 could be planted with prickly pears,” he said.
In the long run the possibilities could be even greater, Ortenzi said, considering more than a million hectares of arable land have been abandoned in Italy in recent decades as climate change has made it more difficult to produce traditional crops.

WAKONDA’S MODEL
Wakonda’s business model discards the fruit and focuses instead on the prickly pads, which are pressed to yield a juice used for a highly nutritious, low-calorie energy drink. The dried out pads are then processed to produce a light flour for the food industry or a high-protein animal feed.
Wakonda’s circular, ecological production system also includes “biodigester” tanks in which the waste from the output cycle is transformed into methane gas used as a bio-fuel either on site or sold.
The company, which now has 37 shareholders, is in contact with mayors, firms and universities to develop its products.
Under Ortenzi’s business plan, rather than buying up land to plant the cactus, Wakonda aims to persuade farmers of its potential and then license out to them, in return for royalties, all the equipment and know-how required to exploit it.
“The land remains yours, you convert it to prickly pears and I guarantee to buy all your output for at least 15 years,” Ortenzi said.


Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment
Updated 09 November 2025

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment
  • A photo of Pedro Elias Garzon Delvaux at the Louvre on the day of the crown jewels heist had drawn millions of views
  • The image shows him in a fedora and three-piece suit, sparking online speculation that he was a detective or even AI-generated

PARIS: When 15-year-old Pedro Elias Garzon Delvaux realized a photo of him at the Louvre on the day of the crown jewels heist had drawn millions of views, his first instinct was not to rush online and unmask himself.
Quite the opposite. A fan of Sherlock Holmes and Hercule Poirot who lives with his parents and grandfather in Rambouillet, 30 kilometers from Paris, Pedro decided to play along with the world’s suspense.
As theories swirled about the sharply dressed stranger in the “Fedora Man” shot – detective, insider, AI fake – he decided to stay silent and watch.
“I didn’t want to say immediately it was me,” he said. “With this photo there is a mystery, so you have to make it last.”
For his only in-person interview since that snap turned him into an international curiosity, he appeared for the AP cameras at his home much as he did that Sunday: in a fedora hat, Yves Saint Laurent waistcoat borrowed from his father, jacket chosen by his mother, neat tie, Tommy Hilfiger trousers and a restored, war-battered Russian watch.
The fedora, angled just so, is his homage to French Resistance hero Jean Moulin.
In person, he is a bright, amused teenager who wandered, by accident, into a global story.
From photo to fame
The image that made him famous was meant to document a crime scene. Three police officers lean on a silver car blocking a Louvre entrance, hours after thieves carried out a daylight raid on French crown jewels. To the right, a lone figure in a three-piece suit strides past – a flash of film noir in a modern-day manhunt.
The Internet did the rest. “Fedora Man,” as users dubbed him, was cast as an old-school detective, an inside man, a Netflix pitch – or not human at all. Many were convinced he was AI-generated.
Pedro understood why. “In the photo, I’m dressed more in the 1940s, and we are in 2025,” he said. “There is a contrast.”
Even some relatives and friends hesitated until they spotted his mother in the background. Only then were they sure: The Internet’s favorite fake detective was a real boy.
The real story was simple. Pedro, his mother and grandfather had come to visit the Louvre.
“We wanted to go to the Louvre, but it was closed,” he said. “We didn’t know there was a heist.”
They asked officers why the gates were shut. Seconds later, AP photographer Thibault Camus, documenting the security cordon, caught Pedro midstride.
“When the picture was taken, I didn’t know,” Pedro said. “I was just passing through.”
Four days later, an acquaintance messaged: Is that you?
“She told me there were 5 million views,” he said. “I was a bit surprised.” Then his mother called to say he was in The New York Times. “It’s not every day,” he said. Cousins in Colombia, friends in Austria, family friends and classmates followed with screenshots and calls.
“People said, ‘You’ve become a star,’” he said. “I was astonished that just with one photo you can become viral in a few days.”
An inspired style
The look that jolted tens of millions is not a costume whipped up for a museum trip. Pedro began dressing this way less than a year ago, inspired by 20th-century history and black-and-white images of suited statesmen and fictional detectives.
“I like to be chic,” he said. “I go to school like this.”
In a sea of hoodies and sneakers, he shows up in a three-piece suit. And the hat? No, that’s its own ritual. The fedora is reserved for weekends, holidays and museum visits.
At his no-uniform school, his style has already started to spread. “One of my friends came this week with a tie,” he said.
He understands why people projected a whole sleuth character onto him: improbable heist, improbable detective. He loves Poirot – “very elegant” – and likes the idea that an unusual crime calls for someone who looks unusual. “When something unusual happens, you don’t imagine a normal detective,” he said. “You imagine someone different.”
That instinct fits the world he comes from. His mother, Félicité Garzon Delvaux, grew up in an 18th-century museum-palace, daughter of a curator and an artist – and regularly takes her son to exhibits.
“Art and museums are living spaces,” she said. “Life without art is not life.”
For Pedro, art and imagery were part of everyday life. So when millions projected stories onto a single frame of him in a fedora beside armed police at the Louvre, he recognized the power of an image and let the myth breathe before stepping forward.
He stayed silent for several days, then switched his Instagram from private to public.
“People had to try to find who I am,” he said. “Then journalists came, and I told them my age. They were extremely surprised.”
He is relaxed about whatever comes next. “I’m waiting for people to contact me for films,” he said, grinning. “That would be very funny.”
In a story of theft and security lapses, “Fedora Man” is a gentler counterpoint – a teenager who believes art, style and a good mystery belong to ordinary life. One photo turned him into a symbol. Meeting him confirms he is, reassuringly, real.
“I’m a star,” he says – less brag than experiment, as if he’s trying on the words the way he tries on a hat. “I’ll keep dressing like this. It’s my style.”