RIYADH: The Museums Commission launched the “Telling Tomorrow’s Story” campaign on Monday to raise awareness of museums’ role in preserving history, strengthening national identity, and promoting creative expression.
The campaign reflects the commission’s vision, which focuses on innovation, the preservation of cultural treasures, and fostering creativity for future generations.
It features digital content highlighting the commission’s museums and cultural centers, including the National Museum, Al-Masmak Palace Museum, Museum of Contemporary Art at Jax, Diriyah Art Futures, and the Tariq Abdulhakim Museum in Jeddah.
It also introduces future museums, such as the Black Gold Museum in Riyadh and the Red Sea Museum in Jeddah, which will enrich the Kingdom’s cultural landscape.
To preserve Saudi heritage, the commission announced the development of museums in 11 regions: Qassim, Jouf, Asir, Tabuk, Hail, Najran, Arar, Dammam, Makkah, Jazan, and Baha.
The regional museums, under the motto “Our Saudi Story,” will celebrate Saudi history, heritage, and identity, weaving a collective narrative of the Kingdom’s diverse cultural tapestry and rich history.
These museums will offer permanent collections, temporary exhibitions, educational programs, and cultural events, becoming inclusive spaces for knowledge, creativity, and community.
