New museums campaign focuses on Saudi heritage

The campaign reflects the commission鈥檚 vision, which focuses on innovation. (Supplied)
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  • To preserve Saudi heritage, the commission announced the development of museums in 11 regions

RIYADH: The Museums Commission launched the 鈥淭elling Tomorrow鈥檚 Story鈥� campaign on Monday to raise awareness of museums鈥� role in preserving history, strengthening national identity, and promoting creative expression.

The campaign reflects the commission鈥檚 vision, which focuses on innovation, the preservation of cultural treasures, and fostering creativity for future generations.

It features digital content highlighting the commission鈥檚 museums and cultural centers, including the National Museum, Al-Masmak Palace Museum, 黑料社区 Museum of Contemporary Art at Jax, Diriyah Art Futures, and the Tariq Abdulhakim Museum in Jeddah.

It also introduces future museums, such as the Black Gold Museum in Riyadh and the Red Sea Museum in Jeddah, which will enrich the Kingdom鈥檚 cultural landscape.

To preserve Saudi heritage, the commission announced the development of museums in 11 regions: Qassim, Jouf, Asir, Tabuk, Hail, Najran, Arar, Dammam, Makkah, Jazan, and Baha.

The regional museums, under the motto 鈥淥ur Saudi Story,鈥� will celebrate Saudi history, heritage, and identity, weaving a collective narrative of the Kingdom鈥檚 diverse cultural tapestry and rich history.

These museums will offer permanent collections, temporary exhibitions, educational programs, and cultural events, becoming inclusive spaces for knowledge, creativity, and community.