How a viral, duct-taped banana came to be worth $1 million

How a viral, duct-taped banana came to be worth $1 million
People react to the artist Maurizio Cattelan’s piece of art “Comedian” during an auction preview at Sotheby’s in New York on Nov. 11, 2024. (AP)
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Updated 17 November 2024

How a viral, duct-taped banana came to be worth $1 million

How a viral, duct-taped banana came to be worth $1 million
  • Yellow banana fixed to the white wall with silver duct tape is a work entitled ‘Comedian,’ by Italian artist Maurizio Cattelan
  • It first debuted in 2019 as an edition of three fruits at the Art Basel Miami Beach fair, where it became a much-discussed sensation

NEW YORK: Walk into any supermarket and you can generally buy a banana for less than $1. But a banana duct-taped to a wall? That might sell for more than $1 million at an upcoming auction at Sotheby’s in New York.
The yellow banana fixed to the white wall with silver duct tape is a work entitled “Comedian,” by Italian artist Maurizio Cattelan. It first debuted in 2019 as an edition of three fruits at the Art Basel Miami Beach fair, where it became a much-discussed sensation.
Was it a prank? A commentary on the state of the art world? Another artist took the banana off the wall and ate it. A backup banana was brought in. Selfie-seeking crowds became so thick, “Comedian” was withdrawn from view, but three editions of it sold for between $120,000 and $150,000, according to Perrotin gallery.
Now, the conceptual artwork has an estimated value of between $1 million and $1.5 million at Sotheby’s auction on Nov. 20. Sotheby’s head of contemporary art, David Galperin, calls it profound and provocative.
“What Cattelan is really doing is turning a mirror to the contemporary art world and asking questions, provoking thought about how we ascribe value to artworks, what we define as an artwork,” Galperin said.
Bidders won’t be buying the same fruit that was on display in Miami. Those bananas are long gone. Sotheby’s says the fruit always was meant to be replaced regularly, along with the tape.
“What you buy when you buy Cattelan’s ‘Comedian’ is not the banana itself, but a certificate of authenticity that grants the owner the permission and authority to reproduce this banana and duct tape on their wall as an original artwork by Maurizio Cattelan,” Galperin said.
The very title of the piece suggests Cattelan himself likely didn’t intend for it to be taken seriously. But Chloé Cooper Jones, an assistant professor at the Columbia University School of the Arts, said it is worth thinking about the context.
Cattelan premiered the work at an art fair, visited by well-off art collectors, where “Comedian” was sure to get a lot of attention on social media. That might mean the art constituted a dare, of sorts, to the collectors to invest in something absurd, she said.
If “Comedian” is just a tool for understanding the insular, capitalist, art-collecting world, Cooper Jones said, “it’s not that interesting of an idea.”
But she thinks it might go beyond poking fun at rich people.
Cattelan is often thought of a “trickster artist,” she said. “But his work is often at the intersection of the sort of humor and the deeply macabre. He’s quite often looking at ways of provoking us, not just for the sake of provocation, but to ask us to look into some of the sort of darkest parts of history and of ourselves.”
And there is a dark side to the banana, a fruit with a history entangled with imperialism, labor exploitation and corporate power.
“It would be hard to come up with a better, simple symbol of global trade and all of its exploitations than the banana,” Cooper Jones said. If “Comedian” is about making people think about their moral complicity in the production of objects they take for granted, then it’s “at least a more useful tool or it’s at least an additional sort of place to go in terms of the questions that this work could be asking,” she said.
“Comedian” hits the block around the same time that Sotheby’s is also auctioning one of the famed paintings in the “Water Lilies” series by the French impressionist Claude Monet, with an expected value of around $60 million.
When asked to compare Cattelan’s banana to a classic like Monet’s “Nymphéas,” Galperin says impressionism was not considered art when the movement began.
“No important, profound, meaningful artwork of the past 100 years or 200 years, or our history for that matter, did not provoke some kind of discomfort when it was first unveiled,” Galperin said.


Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment
Updated 09 November 2025

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment

Teen behind the Louvre heist ‘Fedora Man’ photo embraces his mystery moment
  • A photo of Pedro Elias Garzon Delvaux at the Louvre on the day of the crown jewels heist had drawn millions of views
  • The image shows him in a fedora and three-piece suit, sparking online speculation that he was a detective or even AI-generated

PARIS: When 15-year-old Pedro Elias Garzon Delvaux realized a photo of him at the Louvre on the day of the crown jewels heist had drawn millions of views, his first instinct was not to rush online and unmask himself.
Quite the opposite. A fan of Sherlock Holmes and Hercule Poirot who lives with his parents and grandfather in Rambouillet, 30 kilometers from Paris, Pedro decided to play along with the world’s suspense.
As theories swirled about the sharply dressed stranger in the “Fedora Man” shot – detective, insider, AI fake – he decided to stay silent and watch.
“I didn’t want to say immediately it was me,” he said. “With this photo there is a mystery, so you have to make it last.”
For his only in-person interview since that snap turned him into an international curiosity, he appeared for the AP cameras at his home much as he did that Sunday: in a fedora hat, Yves Saint Laurent waistcoat borrowed from his father, jacket chosen by his mother, neat tie, Tommy Hilfiger trousers and a restored, war-battered Russian watch.
The fedora, angled just so, is his homage to French Resistance hero Jean Moulin.
In person, he is a bright, amused teenager who wandered, by accident, into a global story.
From photo to fame
The image that made him famous was meant to document a crime scene. Three police officers lean on a silver car blocking a Louvre entrance, hours after thieves carried out a daylight raid on French crown jewels. To the right, a lone figure in a three-piece suit strides past – a flash of film noir in a modern-day manhunt.
The Internet did the rest. “Fedora Man,” as users dubbed him, was cast as an old-school detective, an inside man, a Netflix pitch – or not human at all. Many were convinced he was AI-generated.
Pedro understood why. “In the photo, I’m dressed more in the 1940s, and we are in 2025,” he said. “There is a contrast.”
Even some relatives and friends hesitated until they spotted his mother in the background. Only then were they sure: The Internet’s favorite fake detective was a real boy.
The real story was simple. Pedro, his mother and grandfather had come to visit the Louvre.
“We wanted to go to the Louvre, but it was closed,” he said. “We didn’t know there was a heist.”
They asked officers why the gates were shut. Seconds later, AP photographer Thibault Camus, documenting the security cordon, caught Pedro midstride.
“When the picture was taken, I didn’t know,” Pedro said. “I was just passing through.”
Four days later, an acquaintance messaged: Is that you?
“She told me there were 5 million views,” he said. “I was a bit surprised.” Then his mother called to say he was in The New York Times. “It’s not every day,” he said. Cousins in Colombia, friends in Austria, family friends and classmates followed with screenshots and calls.
“People said, ‘You’ve become a star,’” he said. “I was astonished that just with one photo you can become viral in a few days.”
An inspired style
The look that jolted tens of millions is not a costume whipped up for a museum trip. Pedro began dressing this way less than a year ago, inspired by 20th-century history and black-and-white images of suited statesmen and fictional detectives.
“I like to be chic,” he said. “I go to school like this.”
In a sea of hoodies and sneakers, he shows up in a three-piece suit. And the hat? No, that’s its own ritual. The fedora is reserved for weekends, holidays and museum visits.
At his no-uniform school, his style has already started to spread. “One of my friends came this week with a tie,” he said.
He understands why people projected a whole sleuth character onto him: improbable heist, improbable detective. He loves Poirot – “very elegant” – and likes the idea that an unusual crime calls for someone who looks unusual. “When something unusual happens, you don’t imagine a normal detective,” he said. “You imagine someone different.”
That instinct fits the world he comes from. His mother, Félicité Garzon Delvaux, grew up in an 18th-century museum-palace, daughter of a curator and an artist – and regularly takes her son to exhibits.
“Art and museums are living spaces,” she said. “Life without art is not life.”
For Pedro, art and imagery were part of everyday life. So when millions projected stories onto a single frame of him in a fedora beside armed police at the Louvre, he recognized the power of an image and let the myth breathe before stepping forward.
He stayed silent for several days, then switched his Instagram from private to public.
“People had to try to find who I am,” he said. “Then journalists came, and I told them my age. They were extremely surprised.”
He is relaxed about whatever comes next. “I’m waiting for people to contact me for films,” he said, grinning. “That would be very funny.”
In a story of theft and security lapses, “Fedora Man” is a gentler counterpoint – a teenager who believes art, style and a good mystery belong to ordinary life. One photo turned him into a symbol. Meeting him confirms he is, reassuringly, real.
“I’m a star,” he says – less brag than experiment, as if he’s trying on the words the way he tries on a hat. “I’ll keep dressing like this. It’s my style.”