DUBAI: Danish model Mona Tougaard this week shared her latest collaboration with Louis Vuitton on Instagram, showcasing the French luxury brand’s Women’s Cruise 2025 collection.
Set in Barcelona, the collection draws from Spanish architectural styles, with the brand’s post referring to the new releases as “an ode to the art of travel.”
In one of the photos, Tougaard wore a fitted black sleeveless bodysuit paired with voluminous black shorts, accentuated by a wide white belt with a bold buckle. Her accessories include a structured black handbag with metallic accents, a wide-brimmed white hat and knee-high brown boots.
In another shot, she wore a loose, long-sleeved white blouse with wide cuffs, paired with sleek black trousers. She completed the look with a pastel-blue Louis Vuitton handbag in a structured, boxy shape featuring the brand’s signature “LV” logo in metallic detail, along with a wide-brimmed black hat.
The campaign was shot by British photographer Jamie Hawkesworth and showcases notable Barcelona landmarks, including Antoni Gaudi’s La Pedrera and Park Guell, as well as the Fundacio Joan Miro.
Each location reflects Louis Vuitton artistic director Nicolas Ghesquiere’s choice to highlight bold, structured silhouettes.
This is not Tougaard’s first collaboration with Louis Vuitton. In 2023, she appeared in a high-profile campaign for the brand’s LV Archlight 2.0 collection, alongside US rapper Jaden Smith, actress Chloe Grace Moretz and Chinese footballer Sam Li Sirong. She has also walked the runway for Louis Vuitton many times.
Tougaard began her modeling career in 2017 after winning the Elite Model Look Denmark competition at just 15. Since then, she has established herself as a prominent figure in fashion, working with renowned designers and luxury brands such as Prada, Fendi, Chanel, Loewe and Valentino.
In June, Tougaard was appointed artistic talent director for Berlin-based magazine-turned-fashion label 032c’s menswear spring/summer 2025 collection.
“Tougaard is an inherent member of the 032c universe, who has starred on our magazine covers, our editorials and our previous FW-24 show. It is an organic progression to involve Tougaard more closely in 032c’s creative processes together with creative director Maria Koch and fashion director Ras Bartram,” the brand announced in a post at the time.
