At Riyadh Season, Pakistan Week draws over 300,000 visitors to art, music and cultural activities

Special Pakistani performers stand next to rickshaws decorated with traditional truck art at Pakistan Week during the Riyadh Season at Al-Suwaidi Park in Riyadh, , on November 2, 2024. (across_cultures/Instagram)
Pakistani performers stand next to rickshaws decorated with traditional truck art at Pakistan Week during the Riyadh Season at Al-Suwaidi Park in Riyadh, , on November 2, 2024. (across_cultures/Instagram)
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Updated 04 November 2024

At Riyadh Season, Pakistan Week draws over 300,000 visitors to art, music and cultural activities

At Riyadh Season, Pakistan Week draws over 300,000 visitors to art, music and cultural activities
  • The event was held from Oct. 30 to Nov. 2 during the annual Riyadh Season as part of the Saudi Global Harmony Initiative
  • It showcased vibrant performances by Pakistani singers, delicious food, clothing stalls, truck art and other activities

ISLAMABAD: Art, music, delicious cuisine and clothing fascinated more than 300,000 visitors during Pakistan Week at Riyadh Season, the Pakistani embassy in said on Sunday, adding the event was “well received” by local and expatriate communities in the Saudi capital.

Pakistan Week activities were held at Al-Suwaidi Park, located in the heart of the Saudi capital, from October 30 till November 2 as part of the Global Harmony Initiative under Riyadh Season.

The event featured vibrant performances by Pakistani artistes, delicious food, clothing stalls, and the iconic truck art from the South Asian country, attracting diplomats, top entrepreneurs and community members from both nations.

“Pakistan Week was well received by local and expatriate community in Riyadh as over 300,000 people visited colorful activities and arenas,” the Pakistani embassy told Arab News, adding that performances by leading Pakistani singers, drum maestros and schoolchildren as well as puppet shows and handicrafts captivated audiences with the diversity of Pakistani culture.

“The [Al-Suwaidi] Park was filled with food stalls, truck art, a play zone for kids and a cultural parade, which was a highlight of the event.”

The participants described the event as a “unique and unforgettable experience” as it offered a delightful blend of music, sports and culture.

“For the overseas Pakistanis in Riyadh, Pakistan Cultural Week in Riyadh was not just an event, it was a homecoming as it was a chance to reconnect with their roots, to share their culture with their Saudi friends and other global communities and to create lasting memories with their families,” Waqar Naseem Wamiq, a Pakistani expatriate working as a trade manager in Riyadh, told Arab News.

He said the vibrant atmosphere and the “sea of people” transformed the venue into a buzzing hub of entertainment and cultural exchange, setting a new benchmark for future events.

“Over 130,000 enthusiastic fans gathered to enjoy the performances by [singers] Ali Zafar and Asim Azhar on days two and three of Pakistan Cultural Week,” he said, adding that the overwhelming response not only highlighted the immense popularity of the singers, but also underscored the significance of cultural events in bringing together communities and fostering a sense of unity and celebration.

He said the meticulous planning and execution of the event by the Saudi General Entertainment Authority and the Ministry of Media left a lasting impression on everyone.

“Attendees lauded the Saudi hosts for their warm hospitality and dedication to creating an inclusive and engaging atmosphere,” Wamiq added.

Ali Swati, who manages Traditional Taste Restaurant in Riyadh, said his stall at Pakistan Week featured ‘matka tea,’ ‘samosas,’ ‘biryani’ and other Pakistani dishes.

“Visitors loved these items so much that they placed numerous large orders for home delivery to be fulfilled after the festival,” he told Arab News.

Swati said Arab and other expatriate communities showed “great interest” in Pakistani food, appreciating its taste and diversity.

“It was a great opportunity for our business as it introduced our restaurant to many people and will help attract more customers to our outlet in Riyadh,” he said.

Another Pakistani expatriate, Muhammad Naveed, who works as an engineer in Riyadh, said the seamless blend of diverse cultural performances and activities not only entertained attendees, but also fostered a sense of unity and appreciation for the rich tapestry of cultures present.

“This exceptional effort by the Saudi hosts and organizers has set a new standard for cultural events, demonstrating their unwavering commitment to bringing joy and fostering community spirit,” Naveed told Arab News.

“The presence of celebrated cricketers, Shoaib Malik, Shadab Khan and Sarfraz Ahmed, added a touch of sporting excellence to the event as their participation not only boosted the spirits of the fans, but also highlighted the importance of sports in cultural celebrations.”

Besides the performances, he said, the week was full of a variety of cultural activities that showcased the rich heritage of Pakistan.

“From traditional dance performances to art exhibitions, every aspect of Pakistani culture was on display, providing a holistic cultural experience,” Naveed added.

The Kingdom recently launched the Global Harmony Initiative to celebrate the diverse nationalities and cultures of its residents by exploring their lives, contributions and cultural integration.

The initiative, a collaboration of the Kingdom’s General Entertainment Authority, Ministry of Media and the Quality of Life Program, has been featuring events that showcase cultures, cuisine and heritage of countries such as Pakistan, India, Malaysia, Indonesia and others.


Saudi film ‘Hijra’ to represent Kingdom at Oscars

Saudi film ‘Hijra’ to represent Kingdom at Oscars
Updated 14 October 2025

Saudi film ‘Hijra’ to represent Kingdom at Oscars

Saudi film ‘Hijra’ to represent Kingdom at Oscars
  • Story of women navigating identity, says director Shahad Ameen
  • Shot against backdrop of the Hajj, in 8 Saudi cities over 55 days

RIYADH: The Saudi Film Commission has chosen “Hijra” to represent the Kingdom at next year’s 98th Academy Awards.

The movie has been selected for the Best International Feature Film category at the Oscars, which will be held in Los Angeles in March 2026, the Saudi Press Agency reported on Monday.

Chosen by a committee of prominent filmmakers and industry specialists, the movie will compete against dozens of submissions from around the world.

The academy’s shortlist is announced after several stages, the SPA reported.

Released in August at the Venice International Film Festival, the movie is an exploration of female identity across generations.

The feature follows a grandmother, Khairiya Nazmi, and her granddaughter, Lamar Feddan, as they journey across northern to find a missing teenage girl.

Shot over more than 55 days in eight Saudi cities – Taif, Jeddah, Madinah, Wadi Al-Faraa, AlUla, Tabuk, Neom and Duba – the story unfolds against the backdrop of the Hajj.

“It’s a story of women navigating who they are, and understanding what freedom means to them,” director Shahad Ameen told Arab News in September.

The film won the NETPAC Award for Best Asian Film last month.

Ameen’s 2019 release, “Scales,” was chosen as ’s submission for the 93rd Academy Awards in 2021.

“Where ‘Scales’ was mythic, ‘Hijra’ is more intimate. It’s about the pilgrimage we make toward ourselves, and the cost of that journey,” Ameen said.

’s participation in the Oscars reflects its continued commitment to sharing its unique stories with global audiences, the SPA reported.

The Saudi Film Commission, since its creation in 2020 by the Culture Ministry, has played a significant role in developing the Kingdom’s movie industry.

A recent report by the commission showed its national incentive programs supported 64 projects, generating more than $288 million in local spending.

In 2024, more than 17.5 million cinema tickets were sold across the Kingdom, with infrastructure expanding to 64 locations and 630 screens.

There are now 65 production companies, and 14 projects received additional support through incentive programs. Total production spending on supported films amounted to just over SR93 million.

Festivals and events also saw strong engagement, with more than 75,600 participants attending the Red Sea International Film Festival, the Saudi Film Festival, and the Gulf Cinema Festival.


How Cairo Design Week is taking Arab design to the world stage

How Cairo Design Week is taking Arab design to the world stage
Updated 13 October 2025

How Cairo Design Week is taking Arab design to the world stage

How Cairo Design Week is taking Arab design to the world stage

DUBAI: As the global design community turns its eyes to Cairo this November, the Egyptian capital is preparing to host the third edition of Cairo Design Week, a platform that highlights the region’s creativity, heritage and innovation.

At the heart of the movement is designer Hisham Mahdy, who founded the event in 2022 after decades in the design industry.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

“Over 25 years, my design vision evolved with Egypt; from decoration and function to a language shaping culture, identity and the future,” he told Arab News. “I shifted from solo projects to building an ecosystem that nurtures talent, connects creatives, and bridges heritage with innovation.”

Before Cairo Design Week came the Cairo Design Award, launched in 2017 to recognize Egypt’s growing creative community.

“We had talent but no platform to showcase it, so I launched the Cairo Design Award as a statement that design matters,” Mahdy said. “CDA became a space for creatives to connect and be seen. But it needed a bigger stage — one that brought design into public life. That’s how Cairo Design Week was born.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Now entering its third year, the event continues to expand across Cairo’s districts, activating heritage sites and building stronger global collaborations.

“The first edition tested the waters; the second proved its staying power. Now we’ve expanded into new districts, activated more heritage sites, and deepened collaborations,” Mahdy said. “CDW is no longer just an event; it’s becoming a movement.”

This year’s edition will feature exhibitions, fashion shows, installations and talks under the theme “Design, So I Can See You,” inspired by the Greek philosopher Socrates.

“For us, Arab identity isn’t something to be preserved behind glass — it’s living and evolving,” Mahdy said. “We’re not imitating global trends. We’re contributing to them from our own cultural lens."


Palestinian Jordanian artist Zeyne gears up for album release

Palestinian Jordanian artist Zeyne gears up for album release
Updated 12 October 2025

Palestinian Jordanian artist Zeyne gears up for album release

Palestinian Jordanian artist Zeyne gears up for album release

DUBAI: Palestinian Jordanian artist Zeyne is gearing up for the release of her album “Awda” on Oct. 16.

The singer shared the track list, including 13 songs, and also took to Instagram this week to share behind-the-scenes photographs from a recent performance in ’s AlUla.

Saudi label MDLBEAST this week revealed that the artist’s music has been submitted for consideration in four categories at next year’s Grammy Awards.

The record label submitted the songs “Asli Ana” and “Hilwa” for the Best Global Music Performance award and the Best Music Video award.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Zeyne’s most recent single “Hilwa” dropped in July and the artwork — shot by Zaid Allozi — shows three women interlocked by their braided hair.

“The image shows three generations — me, my mother and my grandmother — all connected by one continuous braid. It’s a symbol of inheritance; the quiet strength and love passed from one woman to the next,” Zeyne told Arab News at the time of the release. “The braid holds the kind of love that isn’t always spoken, but is deeply felt and remembered.”

Following Zeyne’s 2024 hit “Asli Ana,” which reimagined Arab rhythmic traditions through a futuristic lens, “Hilwa” pays homage to her mother and grandmother, whose love and wisdom deeply shaped her sense of identity. “While ‘Asli Ana’ was about resistance, ‘Hilwa’ is softer,” she said. 

Born Zein Sajdi in Amman in 1997, Zeyne was raised in a household where music and culture were key. Her father was a record collector, her mother led a dabke troupe and her sister trained as a classical pianist. Zeyne began performing aged five and was already writing her own lyrics in her teens.

Since the release of her 2021 debut single, “Minni Ana,” Zeyne has carved a singular lane in Arab pop — merging traditional Arabic sounds with modern, genre-defying production.

Earlier this year, she launched a three-stop regional mini tour, “The Golden-Hour Run,” that included a landmark performance at the OffLimits Festival in the UAE and stadium appearances as a special guest on Ed Sheeran’s Mathematics Tour in Qatar and Bahrain, where she performed to more than 65,000 people. 

She became the first female artist from the Levant to appear on the globally renowned music platform COLORS with her song “Ma Bansak,” and a viral performance in collaboration with Bottega Veneta blurred the lines between fashion, music and Palestinian resistance.


Vocalists chase singing glory as Pakistan Idol returns after 12 years

Vocalists chase singing glory as Pakistan Idol returns after 12 years
Updated 12 October 2025

Vocalists chase singing glory as Pakistan Idol returns after 12 years

Vocalists chase singing glory as Pakistan Idol returns after 12 years
  • The reality TV singing show is streaming on seven Pakistani channels simultaneously
  • Judges include Fawad Khan, Rahat Fateh Ali Khan, Bilal Maqsood and Zeb Bangash

KARACHI: Aspiring vocalists from across Pakistan lined up to chase stardom as Pakistan Idol returned to the country after a 12-year hiatus with a star-studded jury, wider reach, and a renewed promise to spotlight the country’s untapped musical talent.

Pakistan Idol is part of the global ‘Idol’ franchise, a reality television singing competition format created by British producer Simon Fuller and developed by British firm, Fremantle Limited, which also owns non-scripted formats like Got Talent and The X Factor.

The MHL Global production company, which secured rights for Pakistan Idol 2025 from Fremantle, last month announced that Badar Ikram will produce the show, with Fawad Khan, Rahat Fateh Ali Khan, former Strings band mate Bilal Maqsood and Zeb Bangash as judges.

The first episode of the show went on air on Oct. 4, followed by the second on Oct. 5., broadcast on seven Pakistani TV channels simultaneously.

“Pakistani talent is our real asset. If we don’t provide them with our platform, then it would be an unfair thing,” Rahat Fateh Ali Khan told Arab News, on the sidelines of the auditions in Karachi.

“It isn’t a good thing that the show has come back after 12 years but the best part is that we have come fully prepared this time.”

Ikram said producing the show is “an honor and a responsibility” for him.

“We are determined to deliver a show that reflects the passion, diversity, and raw talent of Pakistan,” he said in a statement prior to airing of the first episode.

“From auditions to the grand stage, our team is working tirelessly to ensure the audience experiences the magic of music and storytelling at a truly global standard.”

The first edition of Pakistan Idol aired in Dec. 2013, featuring Bushra Ansari, Hadiqa Kiani and Ali Azmat as judges.

Auditions of participants from Karachi, Lahore, Islamabad, Rawalpindi, Multan and Sukkur are being aired since Saturday, Oct. 4, trying to make it to the top 30 contestants that will eventually lead to 16 finalists on the show.

Maham Tahir, who hails from the Rahim Yar Khan district, said her audition experience was “really good” and she found the judges to be “kind.”

“[Platforms like Pakistan Idol] are very important for us. Singers like myself, who aren’t valued in the world on a big level, are valued by platforms like these,” Tahir, a student of Lahore’s GC University who was among the top 30 contestants, told Arab News.

“I am fortunate [to make it to the next round]. It’s a miracle for me.”

Bangash, the only woman on the judges’ panel, said they were also looking for females as much as they were looking for male singers.

“Although, I have to say that there are more contestants that are men,” she said, “but that has nothing to do with the platform. I think, as the seasons keep progressing, we’re going to have more and more interest from women.”

Bangash shared they were judging the performances based on a number of things.

“We are trying to be as transparent as we can but at the end of the day, I say that judging music is an interesting idea to begin with because it’s creative expression,” she said. “So, sometimes, it’s subjective, sometimes it’s just the moment [and] sometimes it’s just the song selection.”

Pakistan Idol Season 2 will also be streamed worldwide via UAE-based platform, Begin, that has secured the rights for the show. Viewers in , UAE, Canada and the US will be able to watch it on the Begin app. For those based in the UK, Germany, India, Australia, South Africa and Nigeria, the show can be watched directly via begin.watch.

“The international distribution of Pakistan Idol demonstrates how far South Asian entertainment has come in reaching global audiences,” MHL Global Director Zoya Merchant told Arab News.

“We are proud to see a format rooted in local culture and talent become accessible to viewers worldwide. This collaboration with Begin represents an important step toward integrating Pakistani creativity into the broader entertainment ecosystem.”


Frieze to launch Abu Dhabi art fair in 2026

Frieze to launch Abu Dhabi art fair in 2026
Updated 11 October 2025

Frieze to launch Abu Dhabi art fair in 2026

Frieze to launch Abu Dhabi art fair in 2026

DUBAI: Leading art organization Frieze announced this week its expansion into the Gulf region with the launch of Frieze Abu Dhabi, scheduled to debut in November 2026.

Under a new partnership between the Abu Dhabi Department of Culture and Tourism and Frieze, Abu Dhabi’s flagship art fair will be rebranded as Frieze Abu Dhabi.

The change marks a new phase for Abu Dhabi Art, which has been held annually since 2007 and established itself as a key fixture on the region’s art calendar.

The new fair will represent Frieze’s first venture in the Middle East and its eighth international edition. The organization currently stages two editions in London, along with annual fairs in New York, Los Angeles and Seoul, as well as The Armory Show in New York and Expo Chicago.