DUBAI: jewelry label APOA won a top prize at the highly-anticipated Fashion Trust Arabia Awards’ sixth edition in Marrakesh, Morocco, on Thursday night.
Some of the celebrity guests at the event included Emirati singer Balqees Fathi, British model Jourdan Dunn, Egyptian-Dutch model Imaan Hammam, Lebanese-British fashion entrepreneur Karen Wazen and American-Lebanese supermodel Nour Arida.
The company, which won in the jewelry category, posted a picture on its Instagram Stories page of the award, with the caption: “Thank you to everyone who’s ever believed in us, supported us, wore our pieces, shared our story, and celebrated us tonight! We love you.”
The Riyadh-based brand was founded by princesses Mashael Khalid Al-Saud, Nourah Abdulaziz Al-Saud and Sarah Naif Al-Saud in 2023.
Since its launch in 2023, APOA — “injected with strong Saudi DNA” and inspired by culture, architecture, nature and travel — has dropped four eclectic collections, which the cousins call “chapters.”
Fashion Trust Arabia 2024 Award Winners
Evening Wear: Yasmin Mansour
Ready-to-Wear: Nadine Mosallam
Accessories: Reem Hamed
Jewellery: Mashael Khalid Al-Saud, Nourah Abdulaziz Al-Saud and Sarah Naif Al-Saud (APOA)
Franca Sozzani Debut Talent Award: Sylwia Nazzal
Fashion in Tech Award: Batoul Al-Rashdan
Guest Country Spain Award: Xavi Garcia and Franx de Cristal
