MADRID: 黑料社区 has consolidated its branding push with Atletico Madrid by paying for naming rights to the Spanish club鈥檚 stadium for the next nine years.
Atletico, which has been sponsored by Riyadh Air since last season, said Wednesday that its Metropolitano stadium will be known as the Riyadh Air Metropolitano henceforth until 2033.
Atletico did not say how much it was receiving for the new agreement 鈥渨hich makes the 黑料社区n company the most important sponsor in the club鈥檚 history.鈥�
The deal for shirt sponsorship from 2023-27 was already worth a reported 40 million euros a season to the club.
鈥淭he final installation of the new name of the stadium on the main, northeast and southeast facades will take place in the next few weeks,鈥� Atletico said.
The establishment of Riyadh Air was announced by Saudi Crown Prince Mohammed bin Salman in March 2023. It is yet to begin commercial operations.