黑料社区

Advertising network TBWA is committed to 鈥榖uilding a future鈥 in 黑料社区, says global CEO

Advertising network TBWA is committed to 鈥榖uilding a future鈥 in 黑料社区, says global CEO
TBWA plans 鈥榯o grow a very locally informed, local leadership kind of base,鈥 says global CEO Troy Ruhanen. (AFP)
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Updated 03 October 2024

Advertising network TBWA is committed to 鈥榖uilding a future鈥 in 黑料社区, says global CEO

Advertising network TBWA is committed to 鈥榖uilding a future鈥 in 黑料社区, says global CEO
  • Earlier this year, parent company Omnicom announced its MidEast RHQ will be based in Riyadh

DUBAI: Creative advertising network TBWA and its parent company Omnicom are looking forward to reinforcing their presence in 黑料社区, said Troy Ruhanen, global CEO of TBWA.

鈥淲e鈥檙e committing to really building a future there (黑料社区),鈥 which included working with more local clients and developing Saudi talent, he said during a recent visit to the Middle East, including 黑料社区 and the UAE.

From Jan. 1, 2025, Ruhanen will serve as the global CEO of the newly formed organization Omnicom Advertising Group, which brings together the group鈥檚 creative and advertising agencies and networks BBDO, DDB, TBWA, Goodby Silverstein & Partners, Zimmerman, and others.

As he prepares for the new role, Ruhanen said that he is eager to explore the (Saudi) marketplace鈥 from both perspectives: TBWA鈥檚 to finish the year and Omnicom Advertising Group鈥檚 to look at possibilities for next year.聽

This June, as a testament to its commitment to the Kingdom, Omnicom announced the establishment of a Middle East regional headquarters in Riyadh, bringing together 10 Omnicom agency brands including BBDO, DDB, TBWA, OMD, PHD, Hearts and Science, and FleishmanHillard.

Currently, TBWA has a mix of local and international talent in 黑料社区, partly owing to global clients, because 鈥渢here are people who are more familiar with those global clients right now,鈥 Ruhanen said.聽

However, he added that the network plans 鈥渢o grow a very locally informed, local leadership kind of base.聽

鈥淲e know that鈥檚 our destiny, and it鈥檚 just a matter of making sure that we plan ourselves and transition ourselves to that right place.鈥澛

TBWA has several proprietary platforms and units such as Backslash, self-described as a cultural intelligence unit; NEXT, a global innovation practice based on analytics and strategy; and the Collective AI Platform to harness the power of artificial intelligence for employees and clients.

Launched in June, Collective AI is a suite of generative AI services powered by partnerships with the likes of Microsoft, Adobe and Google.

鈥淎I is not meant to be an answer machine,鈥 but rather 鈥渁 catalyst for original thinking,鈥 Ruhanen said.

The platform has been built by feeding in various strategies, case studies, and so on, to make it a more 鈥渋nformed practice,鈥 he said.聽

In terms of the adoption of AI, Ruhanen said there were some 鈥渕ature corporations鈥 that understood the current boundaries of AI such as regulation and privacy, and there are others who 鈥渨ant to talk about how they鈥檙e doing all of these things all at once.鈥

TBWA鈥檚 priority was to protect its clients while also experimenting, within legal boundaries, to see what was possible, he said.

The conversation around AI tended to be dominated by the idea of efficiency and speeding up the creative process, which was the wrong way of looking at it, he said.

He added: 鈥淚t鈥檚 about enabling a better, more accurate, and more informed way of working, (which) is giving us the best place to launch our creative minds and come up with the original solutions that no one has ever seen.

鈥淚t can鈥檛 be about an efficiency mindset; it has got to be about a growth mindset.鈥

Addressing concerns about AI鈥檚 threat to human talent, Ruhanen recounted a 1994 article by technology magazine WIRED with the headline 鈥淚s Advertising Dead?鈥 Over the years, there have been several such articles questioning the role of advertising and agencies in an increasingly digital world.

However, in the past three decades, advertising agencies have 鈥済rown tremendously,鈥 he said.

AI will not replace human talent or creative agencies, but will 鈥渃hange the nature of how we operate and the skills we鈥檙e going to require,鈥 which means there will be a shift 鈥渇rom a service mindset to much more of a strategic mindset,鈥 Ruhanen said.

鈥淎 lot of people have predicted what the future of this business is going to look like, and they鈥檝e been sorely wrong for many years,鈥 he said.


TikTok to host annual Ad Awards in Riyadh

TikTok to host annual Ad Awards in Riyadh
Updated 25 August 2025

TikTok to host annual Ad Awards in Riyadh

TikTok to host annual Ad Awards in Riyadh
  • Event covers creative agencies from the Middle East, Turkiye, Africa, Pakistan and South Asia
  • Categories recognize efforts in TikTok advert campaigns including those done on a budget and via creator collaborations

DUBAI: TikTok will host the second edition of its annual Ad Awards for the Middle East, Turkiye, Africa, Pakistan and South Asia region in Riyadh this December.

Launched last year, the awards celebrate leading advertising campaigns on TikTok and the brands and agencies behind them.

鈥淎fter the incredible creativity we saw last year, we鈥檙e excited to bring the TikTok Ad Awards to Riyadh for 2025,鈥 said Shadi Kandil, general manager of Global Business Solutions for the Middle East, Turkey, Africa, Central and South Asia at TikTok.

He added: 鈥淭hese awards are about celebrating the work that goes beyond advertising to create cultural moments, inspire joy, and drive tangible business results.鈥

This year鈥檚 program features nine award categories, such as 鈥淚t鈥檚 the Creative for Me鈥 and 鈥淪ound On Please.鈥

These categories celebrate creativity, with the former focusing on campaigns based on ideas unique to TikTok, and the latter recognizing audio-centric campaigns.

The 鈥淐ommunity Core鈥 category highlights campaigns driven by creator and community collaborations, while 鈥淏ougie on a Budget鈥 honors campaigns that delivered results on modest budgets.

Focused on different stages of the marketing funnel, categories such as 鈥淔ull Funnel Flex,鈥 鈥淏ig Branding Energy,鈥 and 鈥淕oal Digger鈥 recognize campaigns that span the entire marketing funnel, build brand awareness, and drive conversions and sales, respectively.

The awards ceremony will feature a live-voting segment, giving audiences the chance to select 鈥淭he People鈥檚 Choice鈥 award for best campaign.

Lastly, the top honor, 鈥淭he Greatest Of All Time,鈥 will go to the best overall campaign that combines creativity, media performance, and proven effectiveness.

The awards are open to brands and agencies based in 黑料社区, the UAE, Qatar, Lebanon, Iraq, Egypt, Morocco, Kenya, Nigeria, South Africa, Turkiye, Kazakhstan, Azerbaijan, Cyprus, Pakistan, Bangladesh and Sri Lanka.

Submissions close on Oct. 31.


Five journalists among 15 killed in Israeli strikes on Gaza hospital: civil defense

Five journalists among 15 killed in Israeli strikes on Gaza hospital: civil defense
Updated 25 August 2025

Five journalists among 15 killed in Israeli strikes on Gaza hospital: civil defense

Five journalists among 15 killed in Israeli strikes on Gaza hospital: civil defense
  • Photojournalists Hossam Al-Masri, Mohammad Salama and Mariam Dagga, and journalists Moaz Abu Taha and Ahmed Abu Aziz were killed after an Israeli explosive drone targeted a building at Nasser Hospital
  • The tragedy comes just two weeks after the IDF killed Al Jazeera correspondent Anas al-Sharif along with five colleagues, sparking widespread outrage

GAZA CITY: Gaza鈥檚 civil defense agency said five journalists were among at least 15 people killed Monday when Israeli strikes hit Nasser Hospital in Khan Yunis
Agency spokesman Mahmud Bassal said 鈥渢he death toll is 15, including four 鈥 subsequently updated to five 鈥 journalists and one civil defense member,鈥 after strikes hit Nasser Hospital in Khan Yunis.
According to media watchdogs, around 200 journalists have been killed in nearly two years of war between Israel and Hamas.
When asked by AFP about strikes targeting a building at the medical complex, the Israeli military said it was checking the reports.
The Palestinian Journalists Syndicate said a group of reporters had 鈥渂een martyred in the line of journalistic duty, as a result of the Israeli bombing that targeted them at Nasser Hospital.鈥
In a statement, it named the reporters as photojournalists Hossam Al-Masri, Mohammad Salama and Mariam Dagga, and journalist Moaz Abu Taha. It later updated its tool to include journalist Ahmed Abu Aziz, who was also killed in the strike.

A spokesperson for Qatar-based TV network Al Jazeera on Monday confirmed its photojournalist and cameraman Mohammad Salama was killed in the attack on the medical complex.
The four others worked with some Palestinian and international outlets, according to AFP journalists.
Associated Press said Mariam Dagga was a freelancer for the news agency but was not on an assignment with the media outlet when she was killed.
Reuters said that one of the journalists killed and one of those injured were contractors for the news agency.
The civil defense鈥檚 Bassal said an Israeli explosive drone targeted a building at Nasser Hospital, followed by an air strike as the wounded were being evacuated.


Media restrictions in Gaza and difficulties in accessing many areas mean AFP is unable to independently verify the tolls and details provided by the civil defense agency or the Israeli military.
AFP footage from the immediate aftermath of the attack showed smoke filling the air and debris from the blast on the floor outside the hospital.
Palestinians rushed to help the victims, carrying bloodied bodies and severed body parts into the medical complex. One body could be seen dangling from the top floor of the targeted building as a man screamed below.
A woman wearing medical scrubs and a white coat was among the injured, carried into the hospital on a stretcher with a heavily bandaged leg and blood all over her clothes.
Before the latest killings, media advocacy groups the Committee to Protect Journalists (CPJ) and Reporters Without Borders said around 200 journalists had been killed in the Gaza war.
Earlier this month, four Al Jazeera staff and two freelancers were killed in an Israeli air strike outside Al-Shifa hospital in Gaza City, prompting widespread condemnation.
The Israeli military alleged that Anas Al-Sharif 鈥 a prominent Al Jazeera correspondent killed in the strike 鈥 headed a Hamas 鈥渢errorist cell鈥 and was 鈥渞esponsible for advancing rocket attacks鈥 against Israelis.
The CPJ slammed that strike, saying journalists should never be targeted in war.
鈥淛ournalists are civilians. They must never be targeted in war. And to do so is a war crime,鈥 Jodie Ginsberg, chief executive of the CPJ, told AFP at the time.
The war in Gaza was sparked by Hamas鈥檚 October 2023 attack on Israel, which resulted in the deaths of 1,219 people, mostly civilians, according to an AFP tally based on official figures.
Israel鈥檚 offensive has killed at least 62,686 Palestinians, most of them civilians, according to figures from the health ministry in Hamas-run Gaza that the United Nations considers reliable.


Diriyah Company, SRMG strengthen collaboration in media, culture outreach

Diriyah Company, SRMG strengthen collaboration in media, culture outreach
Updated 25 August 2025

Diriyah Company, SRMG strengthen collaboration in media, culture outreach

Diriyah Company, SRMG strengthen collaboration in media, culture outreach
  • MoU between companies aims to amplify cultural and national narratives, reaching audiences both within the Kingdom and across international markets
  • First-of-its-kind initiative spans four key areas including corporate and media communications; events, exhibitions, conferences, and visits

DIRIYAH: Diriyah Company has signed a strategic memorandum of understanding (MoU) with the Saudi Research and Media Group (SRMG) to expand collaboration in the media sector and deliver innovative projects and initiatives that further solidify Diriyah鈥檚 standing as a global destination of historical and cultural significance. The MoU also aims to amplify cultural and national narratives, reaching audiences both within the Kingdom and across international markets. 

The MoU was signed by Jerry Inzerillo, Group CEO of Diriyah Company, and Jomana Al-Rashid, CEO of SRMG. This milestone agreement sets the stage for closer cooperation in media, marketing, and cultural content, with a dedicated joint team to be established to develop initiatives that reflect the shared vision and ambitions of both organizations. 

This first-of-its-kind collaboration between Diriyah Company and SRMG spans four key areas: corporate and media communications; events, exhibitions, conferences, and visits; data and expertise exchange and knowledge transfer; as well as joint training programs, activities, and initiatives. The MoU also outlines enhanced collaboration across SRMG media platforms, the organization of visits for international media delegations to experience Diriyah, and exploring opportunities to host exhibitions, events, and joint cultural and social activities. 

The MoU builds on SRMG鈥檚 well-established expertise in analytical storytelling and its comprehensive, integrated journalistic coverage, aligning with Diriyah鈥檚 vision to effectively communicate its messages. SRMG also aims to leverage its strong partnerships with leading cultural entities and its integrated media ecosystem, combining reach, diversity, and innovation, to deliver inspiring and impactful content that supports these ambitions. 

It is worth noting that this cooperation is part of a series of strategic agreements that Diriyah Company has signed with various government and private entities. These agreements aim to support the company鈥檚 efforts in cultural and economic development and to strengthen its global presence in line with Saudi Vision 2030. The collaboration also underscores Diriyah鈥檚 commitment to developing the 鈥淢edia and Innovation District,鈥 a 250,000-square-meter hub set to become a dynamic center for media talent and projects. The district will include commercial and office spaces, residential units, and a luxury hotel, further reinforcing Diriyah鈥檚 position as a leading destination for culture, creativity, and media. 

Commenting on the MoU, Jerry Inzerillo, CEO of Diriyah Company, said: 鈥淭he signing of this MoU between Diriyah Company and SRMG represents a strategic step toward enhancing collaboration in the media and marketing sectors. It aligns with our vision to be active enablers in these industries through the Media and Innovation District, currently under development within the Diriyah project, which will become a vibrant hub for media and technological creativity in the region.鈥 

In this context, Jomana Al-Rashid, CEO of SRMG, stated: 鈥淭his MoU reinforces SRMG鈥檚 approach of building strategic alliances with influential partners who share our ambition to enrich the Kingdom鈥檚 cultural and media landscape. We believe in our pivotal role in delivering content that reflects the identity and aspirations of 黑料社区. Through this agreement, we will support Diriyah鈥檚 vision with our integrated media solutions, combining broad reach, digital capabilities, and advanced editorial insight, to deliver high-quality content that deeply and effectively engages both local and international audiences.鈥 


27 nations call for 鈥榠mmediate鈥 access to Gaza for foreign media

27 nations call for 鈥榠mmediate鈥 access to Gaza for foreign media
Updated 22 August 2025

27 nations call for 鈥榠mmediate鈥 access to Gaza for foreign media

27 nations call for 鈥榠mmediate鈥 access to Gaza for foreign media
  • Members of the Media Freedom Coalition say journalists 'play an essential role' in covering the war

RIYADH: The Media Freedom Coalition, which promotes press freedoms worldwide, called Thursday for Israel to allow independent, foreign news organizations access to the besieged Palestinian territory of Gaza.

鈥淛ournalists and media workers play an essential role in putting the spotlight on the devastating reality of war,鈥 said a joint statement signed by members of the coalition from 27 countries, including Britain, France and Germany.

The statement also condemned the violence directed against journalists and media workers, and called on Israeli authorities and all other parties 鈥渢o make every effort to ensure that media workers in the conflict area can conduct their work freely and safely.鈥 

鈥淒eliberate targeting of journalists is unacceptable. International humanitarian law offers protection to civilian journalists during armed conflict,鈥 the statement said, adding that every attack against media workers must be investigated and those responsible prosecuted.

The other signatories were Australia, Austria, Belgium, Chile, Denmark, Estonia, Finland, Iceland, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, New Zealand, Norway, Portugal, Sierra Leone, Slovakia, Slovenia, Sweden, Switzerland, Ukraine, the Netherlands, and Canada.

Aside from rare guided tours, Israel has barred international media during the war, in which at least 242 Palestinian journalists and media workers have been killed.

A post on the United Nation's website on August 12, 2025, cited a UNESCO report saying that since October 2023, at least 62 journalists and media workers had been killed in the line of duty in Palestine, excluding deaths in circumstances unrelated to their work. It also cited a report of the Office of the United Nations High Commissioner for Human Rights, or OHCHR, saying that at least 242 Palestinian journalists have been killed in the same time frame. 

Since the Israeli invasion of Gaza in October 2023, at least 62,192 Palestinians have been killed according to a Gaza Health Ministry report on Thursday. Another two people have died from malnutrition-related causes, bringing the total number of such deaths to 271, including 112 children, the ministry said.

Hamas-led militants started the war when they attacked Israel on Oct. 7, 2023, killing some 1,200 people, mostly civilians, and abducting 251. Most of the hostages have been released in ceasefires or other deals. Hamas says it will only free the rest in exchange for a lasting ceasefire and an Israeli withdrawal.

(With AP)


Google launches AI Mode in MENA region

Google launches AI Mode in MENA region
Updated 21 August 2025

Google launches AI Mode in MENA region

Google launches AI Mode in MENA region
  • New feature allows for more in-depth searches

DUBAI: Google has launched AI Mode, an artificial intelligence-powered search feature, in the Middle East and North Africa region.

The feature was first launched in the US in May and in the UK and India in July. It is now being rolled out globally to 180 new countries in English. More languages will be added soon.

Google described the feature as its 鈥渕ost powerful AI search experience,鈥 allowing users to interact with the search engine in different ways, such as by asking follow-up questions or digging deeper on a given topic without the need for multiple searches.

It builds on Google鈥檚 AI Overviews with more advanced reasoning and multimodal capabilities, which means users can ask questions through text, voice, or photos.

Early tests showed that AI Mode queries were twice as long as traditional search queries on Google and were used for help with more complicated and exploratory tasks such as comparing products and planning a trip.

In order to provide comprehensive results, AI Mode uses a 鈥渜uery fan-out鈥 technique, which means that Google runs multiple searches in the background across various sources and brings the results together in a cohesive response. Google said this approach helped users access more 鈥渂readth and depth of information than a traditional search鈥 and find 鈥渉yper-relevant鈥 content.

The company said it will continue to add more features and capabilities to AI Mode and eventually incorporate them into Google Search.

AI Mode is available as a tab on the Google Search results page and on the Google app for Android and iOS users.