RIYADH: Riyadh Season is sponsoring Al-Hilal鈥檚 soon-to-launch TV channel on the global sports and entertainment streaming platform DAZN, the chairperson of 黑料社区鈥檚 General Entertainment Authority, Turki Alalshikh, has revealed.
As part of the agreement, Riyadh Season will oversee content on the new channel, to help deliver a unique experience for fans and enhance the club鈥檚 profile in the international media landscape.
Alalshikh said the channel will feature exclusive programming, including interviews, daily reports on training sessions and coverage of friendly matches.
鈥淚n addition to this channel expanding Al-Hilal鈥檚 reach, from Japan to the United States, through DAZN鈥檚 presence in 200 countries around the world, it will also generate significant revenue for Al-Hilal through commercial advertising on the channel or direct contracts,鈥 he added.
鈥淒AZN is now also looking into sponsoring Al-Hilal, which is no surprise given Fahad bin Nafel鈥檚 success as one of the most accomplished club presidents globally. Riyadh Season seeks success and has become a strategic partner in this sports channel, which is something Riyadh Season takes pride in.鈥
Saudis living abroad, as well as the club鈥檚 wider Arab and global fanbase, will greatly benefit from the partnership agreement, Alalshikh continued.
鈥淲e don鈥檛 have specialized channels similar to international club channels, so this is a great opportunity to achieve that, especially with a global partner focused on success,鈥 he said.
鈥淭his comes at a time when we have achieved great success in boxing and other events, and I am confident that Al-Hilal鈥檚 fanbase subscribing to the platform could reach up to 2 million people.鈥
He added out that similar opportunities are available to all Saudi teams: 鈥淎ny club interested in collaborating with DAZN through Riyadh Season is more than welcome.鈥
The agreement was signed in London by bin Nafel and Kacy Grine, the president of DAZN for the Middle East and North Africa.
Grine said: 鈥淲e are proud to work with Al-Hilal, one of the biggest clubs in the world, and with Riyadh Season, which has become a global symbol of entertainment and sports.
鈥淭his partnership offers Al-Hilal fans a unique experience and will allow us to tell inspiring stories about a club that continues to make history.鈥
The channel is expected to launch before the end of the year. Al-Hilal are the reigning Saudi Pro League champions and the most decorated club in the country.