DUBAI: It began as a niche offering, but Japanese cuisine has become a captivating choice for food enthusiasts in the Gulf.
Carole Moawad, Dubai-based founder of restaurant Uchi in the UAE and dessert ice cream spot 惭鈥檕颈蝉丑颈 in 黑料社区, has been at the forefront of its growth.
Carole Moawad is a Dubai-based founder of restaurant Uchi in the UAE and dessert ice cream spot 惭鈥檕颈蝉丑颈 in 黑料社区. (Supplied)
With a passion for both Japanese cuisine and hospitality, Moawad has helped introduce the country鈥檚 delicate flavors to a new audience.
Reflecting on the evolution of the region鈥檚 appetite for Japanese food, Moawad told Arab News: 鈥淚nitially, it was a niche market primarily appealing to expatriates and adventurous locals. However, as curiosity about diverse culinary experiences grew, Japanese food gained widespread popularity.鈥
She believes Japanese cuisine resonates with people in the region due to its emphasis on freshness, quality and presentation. 鈥淭he growing health consciousness among consumers also plays a significant role, as many Japanese dishes are lighter and focus on natural flavors,鈥 she said.
惭鈥檕颈蝉丑颈, her 黑料社区n venture, has been met with enthusiastic demand: 鈥淲e鈥檝e opened three 惭鈥檕颈蝉丑颈 shops in Riyadh, and the mango and coconut mochi ice cream flavors have become our bestsellers,鈥 she said.
The brand has also tapped into a craving for on-trend drinks, with bubble tea becoming a customer favorite.
Importing fresh ingredients from Japan is particularly important.
鈥淔or Uchi, for example, we make sure to import fresh ingredients from Japan weekly, especially the seafood,鈥 she told Arab News. 鈥淔or 惭鈥檕颈蝉丑颈, we import the mochi rice powder, matcha powder, yuzu, etc. on a quarterly basis which make it easier to manage.鈥
The restauranteur emphasized the importance of adaptability and strong team building, which have been key during her journey.
鈥淭he restaurant industry is constantly evolving, and being open to change has allowed us to innovate and grow,鈥 she said.
鈥淭he response to mochi ice cream has been overwhelmingly positive, and we see potential for growth through partnerships and different locations within the Kingdom.鈥