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RIYADH: Bakur Tamim, a Saudi food influencer with over 300,000 Instagram followers, is shaking up the way we think about healthy eating.

The Jeddah-based culinary wizard is known for whipping up delicious, low-calorie meals that are as visually stunning as they are nutritious, giving his audience alternatives to bland salads and tasteless protein shakes.

According to Tamim, healthy eating does not have to be synonymous with deprivation. One can indulge in decadent desserts without feeling guilty, and every meal has the potential to become a masterpiece of flavor and presentation. That’s the world Tamim is creating, one delicious video at a time.

Among the recipes he has created are homemade ketchup, health-conscious versions of dessert favorites like cookies and cheesecake, and indomie lasagna.

His journey to becoming a food culture influencer is one rooted in passion. Having graduated from medical school in 2021, Tamim is a doctor by training, but his passion for food and fitness was always a driving force in his life.

“I’ve always been into working out,” Tamim told Arab News. “I started cooking because I couldn’t find enough healthy, delicious options to fuel my workouts.”

His inspiration was his own mother, a former teacher who instilled in him a love for cooking from a young age.

“I was 6 years old, watching my mom in the kitchen and trying to make eggs,” Tamim laughed as he recalled a core memory. “She taught me the basics, and I’ve been hooked ever since.”

Tamim’s culinary journey took a turn when he realized the potential of social media to share his passion with the world. “I started with mini vlogs, but they didn’t really take off,” he admitted. “Then I decided to focus on cooking, and it just exploded.”

I was 6 years old, watching my mom in the kitchen and trying to make eggs. She taught me the basics, and I’ve been hooked ever since.

Bakur Tamim, Culinary Instagrammer

Tamim isn’t just a cook. He’s also a master videographer, with an eye for detail and a knack for creating visually captivating content.

“I wanted to stand out,” he said. “Everyone was doing mini vlogs, but I knew I could do better. I combined my love for cooking and photography to create something unique.”

His videos are a feast for the eyes, showcasing beautifully plated dishes that are as tempting as they are healthy. Tamim’s signature style is a blend of vibrant colors, creative plating, and a touch of whimsy.

He explained that he is not afraid to experiment with ingredients and techniques to push the boundaries of what healthy food can be.

“I want to show people that you can have delicious, satisfying meals while still reaching your weight goals,” Tamim added. “Boring diet food just doesn’t cut it. You get tired of it after a couple of months. I want to create food that people actually crave, food that makes them feel good inside and out.”

Tamim puts in countless hours to ensure his content is top-notch, showing that good things come to those who hustle.

“People expect high quality these days,” he said. “They don’t want to watch low-quality videos. I started late compared to other content creators, so I knew I had to start strong and post consistently.”

Tamim is building a community of people who are passionate about healthy living. His followers are drawn to his positive energy, infectious enthusiasm, and genuine desire to help others achieve their health goals.

“I love seeing people try my recipes and tell me how much they enjoyed them,” Tamim said. “It’s the best reward.”

Tamim’s content is proof that you can have your cake (or healthy dessert!) and eat it too.

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