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Bupa CareConnect, the healthcare arm of Bupa Arabia, launched its first-ever field-based clinics in Mina during this year’s Hajj. The “Bupa Clinics” initiative marked a landmark expansion of Bupa Arabia’s services beyond corporate campuses, bringing integrated, tech-enabled medical care directly to pilgrims during one of the most spiritually significant gatherings in the world.

As part of its social responsibility strategy, Bupa Clinics was launched in coordination with Urgent Care Centers under the supervision of the Ministry of Health. The clinics provided primary healthcare services to all pilgrims — both Bupa members and non-members. Strategically positioned near essential amenities such as Al-Dawaa Pharmacy, the clinics ensured accessible, responsive care to support the well-being of pilgrims within the sacred sites.

Operating 24/7 throughout the Hajj season, the clinics recorded a total of 1,368 medical interactions. Male pilgrims represented 75 percent of the cases, while female patients accounted for 25 percent. The facility was staffed by a dedicated medical team of six doctors and three nurses, working in rotational shifts.

Health services ranged from vital signs monitoring and management of heat exhaustion, to chronic illness care and emergency triage. Notably, 20 patients were transferred to the Armed Forces Hospital in Mina for advanced treatment, while one critical case required urgent lifesaving intervention, underscoring the preparedness and responsiveness of the team.

Pilgrims sought care for a wide spectrum of conditions, including headaches, fatigue, skin infections, joint pain, conjunctivitis, gastrointestinal discomfort, heatstroke, and minor injuries.

Bupa Arabia CEO Tal Nazer said: “We are honored to bring Bupa Clinics to Hajj for the first time, offering advanced, people-centric care to the guests of Allah, both members and non-members regardless of their insurance status. This reflects our mission to expand access to quality healthcare and deliver services where they’re most needed, through an integrated model driven by innovation and compassion.”

Dr. Abdullah Khafagy, executive medical director at Bupa CareConnect, added: “Hajj is a spiritual journey that presents unique medical challenges, and the Bupa Clinics allowed us to respond proactively, providing early screenings, preventive care, and timely interventions in the heart of Mina. This initiative is a testament to our healthcare philosophy, proactive, accessible, and centered on human dignity.”

The Bupa Clinics initiative aligns with the Kingdom’s Vision 2030 goals to enhance the quality of life and boost the private sector’s role in public health.

��������’s Vision 2030 sets an ambitious target: welcoming 150 million visitors annually and positioning the Kingdom as a global hospitality hub. Delivering this vision demands more than hotel construction; it requires a complete ecosystem of entrepreneurs, capital providers, government programs, and efficient financial markets to mobilize and sustain investment at scale.

AVANA Companies, a US-based private credit and real estate investment firm with over two decades of experience financing hospitality projects globally, has developed a dual initiative to strengthen ��������’s hospitality investment landscape. Through its affiliate, Ezdaher Financing Company, AVANA is introducing structured financing programs and pioneering crowdfunding solutions designed to unlock domestic capital and create sustainable, inclusive growth.

Leveraging partnerships with global leaders such as IHG Hotels and Resorts and Oaktree Capital Management, AVANA has developed an innovative co-funding program that pools institutional capital into a streamlined funding framework. This model overcomes traditional barriers such as lengthy approval processes and extensive guarantees by enabling faster capital flows for hotel construction projects. While initially focused on established US markets, the asset-backed structure is highly relevant for Middle Eastern investors seeking secure exposure to global hospitality sectors. With Ezdaher’s regional initiative, AVANA is well-positioned to align international investment practices with the strategic ambitions of Saudi investors.

“By combining our global hospitality financing expertise with local presence through Ezdaher, we are committed to creating pathways that empower investors and advance Vision 2030,” said Sundip Patel, CEO of AVANA Companies. 

Alongside its global initiatives, AVANA is addressing the critical need to activate ��������’s domestic capital base. Traditional loan capital often remains immobilized until maturity, slowing economic circulation. The EqualSeat platform, developed under the Ezdaher banner, introduces an innovative crowdfunding model that transforms passive savings into active investment. Through EqualSeat, Saudi investors can directly participate in private credit, SME Funding, and real estate opportunities. This approach increases liquidity for financial institutions, supports broader entrepreneurship, and stimulates economic expansion through the Keynesian multiplier effect.

��������’s financial modernization efforts have made significant strides, but a thriving crowdfunding sector requires ongoing regulatory development, standardized risk grading, and greater investment transparency. Building investor trust will be critical to unlocking the full potential of domestic capital markets and ensuring that private sector initiatives complement public-sector programs without overlap or conflict.

AVANA Companies and Ezdaher Financing Company are actively seeking partnerships with family offices and institutional investors to drive sustainable hospitality growth, create high-quality employment opportunities, and support ��������’s economic diversification goals.