LONDON: 黑料社区鈥檚 Public Investment Fund announced on Friday it had agreed a multi-year deal to sponsor the Mutua Madrid Open tennis tournament.
The deal is the latest in PIF鈥檚 wider tennis partnership with the Association of Tennis Professionals as a Platinum Partner and as the official naming partner of the PIF ATP Rankings.
The fund said the agreement marked its continued investment in growing tennis globally, along with a wider focus on its four sponsorship pillars: inclusivity, sustainability, youth, and technology.
As part of the partnership, PIF will develop a platform to allow tennis fans new and old to engage and train with legendary players and coaches on the ground in Madrid, and youth-focused fan zones.
A statement said: 鈥淧IF is committed to providing opportunities for young players across all levels of the game, inspiring participation, enhancing talent discovery and developing new pathways for future generations of tennis players around the world.
鈥淎s part of this priority, PIF is engaging local tennis academies in Spain and supporting future players through the PIF tennis bootcamp.鈥
PIF has also partnered with ATP Masters 1000 events in Indian Wells, Miami and the Nitto ATP Finals, in addition to the Beijing ATP 500 event, and the Next Gen ATP Finals presented by PIF, to be hosted in Jeddah until 2027.
