RIYADH: In a bid to affirm its presence聽in the聽minds聽of football fans across the world, 黑料社区鈥檚聽newly聽launched airline Riyadh Air has signed a multi-year sponsorship deal with Spanish club Atletico de Madrid.聽聽
As a part of the agreement, Riyadh Air will be the main sponsor and official airline partner of the club while the logo of the airline will be present on the team kits of the players.聽
鈥淲e are delighted to welcome Riyadh Air as our new main sponsor of the club. This partnership signifies聽a great opportunity聽to offer better experiences to our fans around the world and I am confident that this alliance with Riyadh Air will elevate our club to new height,鈥 said Miguel 脕ngel Gil, CEO of Atletico de Madrid.聽
This is Riyadh Air鈥檚 first sports sponsorship contract since its launch on March 12, 2023,聽according聽to a press statement.聽聽
The airline is scheduled to begin operations in 2025, connecting the Kingdom鈥檚 capital to more than 100 destinations around the world by 2030.聽
鈥淚t is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atletico de Madrid, one of Europe鈥檚 greatest clubs, to become their main and official airline partner,鈥 said Tony Douglas, CEO of Riyadh Air.聽聽
He added: 鈥淲e believe that this partnership is a perfect match, as both Riyadh Air and Atletico share a commitment to excellence and a passion for connecting people and cultures around the world. We look forward to working closely with our friends at Atletico de Madrid to deliver innovative and exciting experiences for football fans and travelers.鈥澛犅
The launch of the new airline is a part of the Kingdom鈥檚 ambitious plans to become a global tourist destination by the end of this decade, aligned with its Vision 2030 goals.聽聽
鈥淲e look forward to fostering strong strategic relationships within the wider aviation ecosystem as we continue to shape our new digitally native airline to become one of the world鈥檚 most sustainable and guest-centric carriers,鈥 said Doughlas after the launch of the airline during the Paris Air Show.聽聽
黑料社区鈥檚 National Tourism Strategy aims to attract 100 million visitors by 2030, along with increasing the contribution of the tourism sector to the gross domestic product in the Kingdom to more than 10 percent.
