In a Kingdom first, Bupa Arabia for Cooperative Insurance has launched a new health insurance product designed specifically for elderly parents.

Ali Sheneamer, chief business development officer at Bupa Arabia, said ensuring the care and comfort of Bupa Arabia鈥檚 customers is a priority for the company and that the new product, 鈥淏upa Parents,鈥� is in line with this strategy.

鈥淭his new health insurance plan is designed to meet the needs of the elderly by covering conditions that usually increase with age. The coverage includes diagnosis and treatment in the Kingdom鈥檚 best hospitals and clinics, as well as coverage for conditions like cardiovascular diseases, Alzheimer鈥檚, and vision problems.鈥� 

鈥淭his new product will support members in repaying their parents for all the care and love they have provided for them as children by taking care of them in their older age,鈥� he added.

One of the features of 鈥淏upa Parents鈥� is the provision of specialized medical care for patients through Bupa Arabia鈥檚 鈥淭ebtom鈥� and 鈥淩ahatkom鈥� programs, in addition to other high-quality services. It will also enable the elderly to enjoy a high level of safety and to have easy access to a wide range of healthcare services in the Kingdom without having to wait in long queues to get the required treatment.

A study conducted by the Saudi Elderly Support Organization (Waqar) in 2019 estimated that the number of elderly people in the Kingdom would increase by 11.1 percent in 2030 and by 20.9 percent in 2050. The study revealed a number of challenges facing this group of citizens, the most pressing of which is poor quality healthcare. Bupa Arabia aims to address this concern with its new product.