WARC has announced the shortlist for this year鈥檚 WARC Prize for MENA Strategy 2020.
Twenty case studies spanning a range of product categories have been shortlisted for the prize, including Etisalat Misr in Egypt, Donner Sang Compter in Lebanon and the Saudi Telecom Co (STC).
黑料社区 leads with seven country-specific campaigns shortlisted. Three of them are by Wunderman Thompson KSA, three by FP7 McCann (Dubai and Riyadh offices) and one by TBWA\RAAD.
The UAE follows with five campaigns, Lebanon with three, and Egypt and Tunisia with one each.
Three of the shortlisted papers are for campaigns that ran in more than one country in the region.
The WARC Prize for MENA Strategy was launched four years ago with the aim of spurring strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients.
鈥淎lthough this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth,鈥 WARC said in a statement.
鈥淓ntrants will be expected to show a link between their strategies and the results of the marketing activity.鈥
The competition is free to enter and has a $10,000 prize fund to be distributed between the winners of the Grand Prix and three Special Awards. The winners will be announced on Aug. 5.
Commenting on the shortlist, jury chair Tarek El-Kady, Senior Marketing Director, McDonald's Middle East & Africa, said:
鈥淭his year鈥檚 MENA prize shortlist showcases some of the very best strategic thinking in the region that embraces the changes the industry is witnessing and has led to tangible business growth,鈥 said Tarek El-Kady, jury chair and senior marketing director for McDonald鈥檚 Middle East & Africa.
听
The shortlisted entries are:
Campaign: Art Gap
Brand: Standard Chartered Bank (SCB)
Agency: TBWA\RAAD
Country: UAE
听
Campaign: The Uncovered
Brand: Ahmini (Tunisie Telecom)
Agency: Wunderman Thompson Tunis, Ahmini
Country: Tunisia
听
Campaign: Who Said Men Don鈥檛 Cry?
Brand: Burger King
Agency: Wunderman Thompson KSA听
Country: 黑料社区
听
Campaign: Burjer Kinj
Brand: Burger King
Agency: Wunderman Thompson KSA
Country: 黑料社区
听
Campaign: Conquer Everywhere
Brand: Nissan Patrol, Nissan
Agency: TBWA\RAAD
Country: UAE, Kuwait, Oman, Qatar, Bahrain
听
Campaign: Post-Credit Wash
Brand: OMO, Unilever
Agency: TBWA\RAAD
Country: Lebanon
听
Campaign: 听Launching Local Chicken
Brand: KFC, Yum!
Agency: TBWA\RAAD
Country: 黑料社区
听
Campaign: 听What Are We Allowing?
Brand: STC
Agency: Wunderman Thompson KSA
Country: 黑料社区
听
Campaign: As Far As We Go
Brand: Almosafer
Agency: FP7 McCann Dubai
Country: 黑料社区
听
Campaign: The Gift of Mom
Client: Babyshop, Landmark Group
Agency: FP7 McCann Dubai
Country: UAE
听
Campaign: Blood Unity
Client: Donner Sang Compter (DSC)
Agency: FP7 McCann Dubai
Country: Lebanon
听
Campaign: Unspoken, UAE
Client: Lighthouse Centre for Wellbeing
Agency: McCann Health Dubai, FP7 McCann Dubai
Country: UAE
听
Campaign: Every Step Counts
Client: Emirates NBD
Agency: FP7 McCann Dubai
Country: UAE
听
Campaign: Inspire What鈥檚 Next
Client: Emirates NBD
Agency: FP7 McCann Dubai
Country: UAE
听
Campaign: Repurposed Meals
Client: Puck 路 Arla Foods
Agency: FP7 McCann Dubai
Country: Pan-Arab
听
Campaign: Making Meal-Time Fun Time
Client: Puck 路 Arla Foods
Agency: FP7 McCann Dubai
Country: Pan-Arab
听
Campaign: Making This Place Their Home
Client: Beit Al-Baraka
Agency: FP7 McCann Beirut, FP7 McCann Dubai
Country: Lebanon
听
Campaign: The Fair Telco Co.
Client: Jawwy, STC
Agency: FP7 McCann Dubai, FP7 McCann Riyadh
Country: 黑料社区
听
Campaign: The Ramadan Campaign That Didn鈥檛 Launch During Ramadan
Client:听 Jawwy, STC
Agency: FP7 McCann Dubai, FP7 McCann Riyadh
Country: 黑料社区
听
Campaign: Hekaya 鈥 Family Talk
Client: Etisalat Misr
Agency: FP7 McCann Cairo
Country: Egypt
