PARIS: Emma Watson, the actress and activist who made her name as Hermione Granger in the “Harry Potter” films, joined the board of the French fashion giant Kering Tuesday, in a major coup for the world’s second biggest luxury group.
The British star, who was born in Paris, is the face of the Good On You app, which rates fashion brands on their ethical and sustainability credentials.
Although Kering is seen to have the environmental edge on its rival LVMH, its top labels Gucci, Saint Laurent and Balenciaga are only rated “Not good enough” or “It’s a start” by Good On You.
Watson “is one of the world’s most popular actors and best-known activists,” Kering said in a statement after the appointment of the 30-year-old, a high-profile women’s rights advocate as well as a UN goodwill ambassador.
“Emma Watson is also a pioneer in advocating for sustainable fashion,” Kering added.
