Emirates NBD has partnered with SAP, a market leader in enterprise software, to become the first bank globally to implement the SAP Financial Services Data Platform. It is powered by SAP in-memory data platform, the SAP HANA and can now deliver customer intelligence across all Emirates NBD Group market segments, entities and countries.
The implementation of the SAP Financial Services Data Platform has initially focused on Emirates NBD鈥檚 retail banking and wealth management segment. It was completed in 10 months and marks the second phase of expansion for Emirates NBD鈥檚 Enterprise Data Platform (EDP). The EDP, which leverages Hadoop Big Data technology, was initially launched in November 2018. As the bank鈥檚 biggest flagship initiative in its ongoing 1 billion dirhams ($272 million) digital transformation, it aims to help continuously enhance Emirates NBD鈥檚 customer experience by increasingly leveraging data-driven intelligence.
Abdulla Qassem, group chief operating officer, Emirates NBD, said: 鈥淏eing increasingly effective and efficient in both harvesting and leveraging our growing critical data is core to Emirates NBD鈥檚 digital transformation. We are proud to be the first bank in the world to successfully go live with the SAP Financial Services Data Platform, after initially launching our Enterprise Data Platform in November 2018. Harnessing the power of Hadoop and SAP HANA has brought significantly increased capability to our Enterprise Data Platform, which is ultimately aligned with Emirates NBD鈥檚 vision to drive data-driven decision-making holistically across the bank.鈥�
Zakaria Haltout, managing director, SAP UAE, said: 鈥淲e are pleased to partner with Emirates NBD as it continues expanding its Enterprise Data Platform capabilities. As the first global bank to leverage the SAP Financial Services Data Platform, this is a milestone for both of our organizations. Emirates NBD鈥檚 Enterprise Data Platform handles massive volumes of diverse data, and can now derive real-time insights to improve the customer experience, drive growth, optimize risk controls and business outcomes, and automate business processes.鈥�
With the SAP Financial Services Data Platform now in place, the bank鈥檚 EDP provides a standardized, consistent representation of complex data from all Emirates NBD systems and applications. This data can be consumed by data-driven applications and other business intelligence tools.