JEDDAH:聽The Consulate General of Italy in Jeddah celebrated the second Italian Design Day by hosting a conference on urban design.聽
The event, at the Italian Cultural Center, was promoted by the Ministry of Foreign Affairs and International Cooperation.聽
Organised by the Italian Business Group (IBG), the annual celebration highlights the excellence and distinctiveness of Italian design around the world and is observed on March 1 every year.聽
This year鈥檚 theme focused on the connection between design and sustainability.聽
鈥淭his initiative by the Ministry of Foreign Affairs was taken to give a taste of what the Italian lifestyle is to the world,鈥 Consul General Stefano Stucci said in his opening speech on Wednesday.
This year鈥檚 design day includes 100 events in 100 cities around the world, presented by 100 鈥榓mbassadors鈥 of Italian culture. Jeddah was among the cities chosen for 2019.
The ambassadors are professionals such as architects, designers, entrepreneurs, journalists, critics, educators.聽
厂辫别补办别谤蝉听
Jeddah鈥檚 event had two main speakers from Milan, which the consul general described as 鈥渢he cultural capital of Italy.鈥澛
They were Andrea Boschetti, architect and founder of Metrogramma, and Flora Ribera, general manager of Mediamond.聽
Boschetti said it was essential to put people at the heart of design 鈥渙therwise modernity will fail. People come first.鈥澛
He said that people sometimes suggested that everything should be destroyed and rebuilt when they wanted to modernize or redevelop part of a city. The reason for that view was because the past ceased to exist, he added.
The answer lay in studying the area from all perspectives 鈥渢o dig inside reality, to explore the future,鈥 he told Arab News.
鈥淎l-Balad in Jeddah is one example of what I mean. How the buildings ... and the emptiness are distributed in the area is perfectly designed for human life. I was astonished and surprised when I first visited it,鈥 he said, referring to Jeddah鈥檚 ancient port center.聽
Although it has been a UNESCO Cultural Heritage Site since 2014, many of Al-Balad鈥檚 historical buildings have perished due to fire and disrepair. UNESCO has, in the past 50 years, offered an incentive to preserve historical sites such as Al-Balad, which is considered a staple of Hijazi architecture.
Historical area聽
A perfectly designed city is when 鈥渆verything has to go in harmony and balance, the past and future, the volume and emptiness,鈥 Boschetti said.
Lucio Frigo gave a presentation about Jeddah鈥檚 historical area, its unique urban and social structure and design, as well as how to regenerate and re-elevate it to become the heart of the city again.
Turki and Abdulrahman Gazzaz, architects and founders of Jeddah-based Bricklab, spoke about their projects and their participation in last year鈥檚 Venice architecture biennale.v
