黑料社区

黑料社区鈥檚 crown prince launches mega tourism projects in ancient area of Al-Ula

黑料社区鈥檚 crown prince launches mega tourism projects in ancient area of Al-Ula
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黑料社区's Crown Prince Mohammed bin Salman launched a vision for Al-Ula that includes a resort designed by French architect Jean Nouvel and a nature reserve, both called Sharaan. (SPA)
黑料社区鈥檚 crown prince launches mega tourism projects in ancient area of Al-Ula
2 / 5
黑料社区's Crown Prince Mohammed bin Salman launched a vision for Al-Ula that includes a resort designed by French architect Jean Nouvel and a nature reserve, both called Sharaan. (SPA)
黑料社区鈥檚 crown prince launches mega tourism projects in ancient area of Al-Ula
3 / 5
黑料社区's Crown Prince Mohammed bin Salman launched a vision for Al-Ula that includes a resort designed by French architect Jean Nouvel and a nature reserve, both called Sharaan. (SPA)
黑料社区鈥檚 crown prince launches mega tourism projects in ancient area of Al-Ula
4 / 5
黑料社区's Crown Prince Mohammed bin Salman launched a vision for Al-Ula that includes a resort designed by French architect Jean Nouvel and a nature reserve, both called Sharaan. (SPA)
黑料社区鈥檚 crown prince launches mega tourism projects in ancient area of Al-Ula
5 / 5
黑料社区's Crown Prince Mohammed bin Salman launched a vision for Al-Ula that includes a resort designed by French architect Jean Nouvel and a nature reserve, both called Sharaan. (SPA)
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Updated 19 December 2019

黑料社区鈥檚 crown prince launches mega tourism projects in ancient area of Al-Ula

黑料社区鈥檚 crown prince launches mega tourism projects in ancient area of Al-Ula
  • Jean Nouvel, the French architect who designed Louvre Abu Dhabi, will build a resort in the mountains of Al-Ula
  • The Sharaan Resort will include residential estates, a summit center, a spa, restaurants and 925-square-kilometer nature reserve

AL-ULA, 黑料社区: 黑料社区's Crown Prince Mohammed bin Salman launched on Sunday mega tourism projects in Al-Ula, including a resort designed by a renowned French architect and a nature reserve, both called Sharaan.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in 黑料社区鈥檚 historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Jean Nouvel, the French architect who designed Louvre Abu Dhabi, will build a resort in the mountains of Al-Ula as part of a plan launched on Sunday night to transform the home of ancient civilizations into a destination for visitors from around the world.

The plan for sustainable development of the region, which includes the Sharaan Resort inside a designated nature reserve, was launched by Crown Prince Mohammed bin Salman and the governor of the Royal Commission for Al-Ula, Prince Badr bin Abdullah bin Farhan, at a groundbreaking ceremony at the Maraya theater. The mirrored concert hall was built for the Winter at Tantora festival, which has brought visitors to the untouched area every weekend since December, giving them a taste of what鈥檚 to come.

鈥淭he decision to build in this place is brave and will allow Sharaan to be revealed on a world-wide scale,鈥 Nouvel said during a presentation at the launch.

Several hundred guests were welcomed in the concert hall, including Prince Abdul Aziz bin Turki Al-Faisal, Princess Reema bint Bandar and Yanni, who performed at the Winter at Tantora festival last weekend.听

鈥淭his is just so beautiful, the desert and the sky at night, the stars鈥 the natural beauty here is stunning,鈥 Yanni told Arab News. 鈥淚 have never experienced this type of beauty before in my life.鈥

The charter for Al-Ula was presented on a stage made of sand, with a multimedia sound and light show involving local men and women, the 鈥済uardians鈥 of Al-Ula. The rocks of Al-Ula, visible through glass at the back of the stage, served as a backdrop.

Al-Ula is home to spectacular sandstone rock formations and the archaeological site of Madain Saleh, the largest Nabatean settlement south of Petra that contains the ancient civilization鈥檚 rock tombs with their carved facades. In 2008, it was designated as 黑料社区鈥檚 first Unesco World Heritage site.

There are only so many architects in the world who have the power to draw visitors on the strength of the building alone, and Nouvel is one. Just ask anyone who has stood under Louvre Abu Dhabi鈥檚 7,500-ton geometric canopy, inspired by a grove of palm trees and designed to cast dappled light onto the water and walkways below, in what he called the Rain of Light.

Nouvel鈥檚 architecture is rooted in the local context, and so with the Al-Ula resort, he will take inspiration from the surrounding rocks. 鈥淚n the thickness of the rock, everything is possible, everything is stable and protected, as if weightless,鈥 Nouvel explained. 鈥淩ock is an absolutely fantastic material because of its inertia. To put yourself in rock is to protect yourself. To protect yourself from extreme temperatures, to protect yourself security-wise. We鈥檝e chosen to live in these rocks once more. To be able to frame the Sharaan landscape at different heights is amazing, discovering the distant horizons, discovering the different qualities of light, and all this in total thermal comfort.鈥

There is already a link between Nouvel and Al-Ula: A number of 听ancient treasures from the area are now on display as part of the Roads of Arabia exhibit in Louvre Abu Dhabi. But the Sharaan Resort is a link that is even closer to home.

The resort will include residential estates, a summit center, a spa and restaurants. The full design will be completed by the end of this year; construction is expected to begin in early 2020, with a completion date of 2023.

The resort will be located in a valley deep inside the 925-square-kilometer Sharaan Nature Reserve. Both take their names from the surrounding canyon with its ancient rock formations. The reserve will conserve and restore the region鈥檚 natural desert habitats, including the Arabian leopard, with the help of local rangers trained by international experts.

While the details of the plan are new, it is very much in keeping with the Crown Prince鈥檚 Vision 2030, which aims to develop the Kingdom鈥檚 tourism sector and provide the younger generation with the skills that they need for the future as it diversifies the economy away from its dependence on oil. The vision also pledges to 听celebrate the country鈥檚 national identity by preserving its cultural sites, making them accessible and building world-class museums to 鈥渃reate a living witness to our ancient heritage.鈥

The Royal Commission for Al-Ula was created for this purpose in 2017, and the French Agency for Al-Ula Development was established last July, after Paris and 黑料社区 signed a bilateral agreement during the Crown Prince鈥檚 visit in April last year.

The commission aims, by 2035, to attract 2 million visitors to the area, creating 38,000 jobs and generating SR120 billion ($32 billion).听


The commission has already launched a scholarship program to train Saudi students in the US, the UK and France in the fields of tourism and archaeology; this year, it will add architecture and environmental planning to the mix. The Hammayah program will also provide up to 2,500 opportunities for local men and women to get involved in a community effort to preserve the wonders of Al-Ula.
There are only so many architects in the world who have the power to draw visitors on the strength of the building alone, and Nouvel is one. Just ask anyone who has stood under Louvre Abu Dhabi鈥檚 7,500-ton geometric canopy, inspired by a grove of palm trees and designed to cast dappled light onto the water and walkways below, in what he called the Rain of Light.

The project is all about 鈥渓ocals, locals, locals,鈥 Rami Al-Sakran, capabilities development manager for the commission, who is leading the Al-Ula scholarship program, told Arab News. 鈥淲ithout the locals, we can鈥檛 succeed.鈥

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in 黑料社区鈥檚 historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

Enter


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