- EJ expresses his excitement over coming to Riyadh for the three-day Formula E event
- 鈥淚 created the 鈥楨J鈥� persona to grow with the championship鈥�
RIYADH: You may never have heard of EJ, but he鈥檚 making headlines ... at least in the DJ world.
EJ, who remains a mystery to many, with his Darth Vader-style helmet, has become the exclusive DJ resident for global entertainment brand and race championship, Formula E, the electric street racing series taking on the world鈥檚 tracks. In fact, music has complemented the ferocity of the electric cars from the very moment they took off.
EJ has also joined ranks with Armin van Buuren, a Dutch DJ, record producer and remixer and owner of the legendary Armada, an independent record label that specializes in releasing electronic music.
In an interview with Arab News, EJ talks to us about his rise to fame and expresses his avid excitement over coming to Riyadh for the three-day Formula E event.
This is EJ鈥檚 first visit to 黑料社区. Staying for less than a week, he hopes to see 鈥渙ther places and not just the race track.鈥�
Despite having toured the world with Formula E, he says he鈥檚 particularly excited about performing in the Saudi town of Diriyah on the outskirts of Riyadh.
Thanks to such events, visitors from all over the world are for the first time flocking to Riyadh for entertainment, not business. The launch of a new e-visa application exclusive to the race has helped open wide Saudi doors to tourists.
The Diriyah E-Prix Formula E also promises to be a festival of sorts, with many activities to keep families entertained. 鈥淲e are anticipating a massive crowd,鈥� says EJ. 鈥淔rom the race to concerts, games zones and an e-village, there will be something for everyone and we are sure crowds are going to love it.鈥�
EJ has built a global following over the years, playing to audiences of up to 20 million people. The rising star, who began pursuing his passion when he was just 15 years old, envisioned creating a sort of cinematic, 鈥渇ast and furious鈥� type feel among spectators.
鈥淚t was fun playing at friends鈥� parties and on pirate radio stations in London,鈥� he said.
鈥淚 was then encouraged to DJ in Ibiza, Spain, which is a big party island, for four years and got to work on some amazing brands, among them Ministry of Sound, a big global dance music brand. I eventually moved back to London and toured the world with them for 10 years. It was a truly incred- ible time.鈥�
He also DJs in Croatia and still does some gigs in Ibiza. Most recently, he signed with Gareth Emery鈥檚 record label, Garuda.
鈥淕areth and Armin are both heroes to me, so I鈥檓 blessed to be working with them,鈥� says the enigmatic DJ whose nationality remains a mystery to most of us. For now, though, watch out for EJ as he 鈥渂urns the tracks.鈥�